Google Bidding - Admob stopped working suddenly #448
Description
MAX Module Version
8.2.0
React Native Version
0.77.1
Device/Platform Info
Android 8, iOS 15
Current Behavior
About 2 weeks ago, we saw a huge drop for ONLY Google bidding through MAX. Everything else stayed the same: no policy violations, no changes in setup, and we even had an increase in users during this period. We went from roughly 30k daily impressions through Google Bidding (rewarded + interstitial) to about 5k, practically overnight.
While investigating, I came across this message from AdMob:
"Effective July 17, 2025, impression-level ad revenue will no longer be sent through AdMob for impressions served with Partner Bidding. Impressions returned through a standard ad unit will continue to work without any change."
In our apps we were using adInfo.revenue to determine which ad to show but also we have minimum eCPM floors for the interstitial and rewarded ads.
Could it be that adInfo.revenue now returns an incorrect or empty value for AdMob via Partner Bidding, causing the ads to not be shown? Or is the eCPM floor itself causing the drop after this change?
TLDR:
Does Google Bidding still work normally through MAX after July 17 when using eCPM floors + adInfo.revenue, or is an adjustment required?
Expected Behavior
No response
How to Reproduce
Set a minimum eCPM floor to your ad unit + try reading revenue value of ads that are served by admob (in prod, no testing id)
Reproducible in the demo app?
Yes
Additional Info
No response