diff --git a/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/CTInAppNotification.kt b/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/CTInAppNotification.kt
index 5cf4b380a..15df9e637 100644
--- a/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/CTInAppNotification.kt
+++ b/clevertap-core/src/main/java/com/clevertap/android/sdk/inapp/CTInAppNotification.kt
@@ -11,6 +11,7 @@ import com.clevertap.android.sdk.inapp.CTInAppNotificationMedia.Companion.create
 import com.clevertap.android.sdk.inapp.customtemplates.CustomTemplateInAppData
 import com.clevertap.android.sdk.inapp.customtemplates.CustomTemplateInAppData.CREATOR.createFromJson
 import com.clevertap.android.sdk.utils.getStringOrNull
+import com.clevertap.android.sdk.utils.toValidColorOrFallback
 import org.json.JSONException
 import org.json.JSONObject
 import kotlin.reflect.KClass
@@ -192,10 +193,10 @@ class CTInAppNotification : Parcelable {
         }
         type = parcel.readString()
         title = parcel.readString()
-        titleColor = parcel.readString() ?: titleColor
-        backgroundColor = parcel.readString() ?: backgroundColor
+        titleColor = (parcel.readString() ?: titleColor).toValidColorOrFallback(titleColor);
+        backgroundColor = (parcel.readString() ?: backgroundColor).toValidColorOrFallback(backgroundColor);
         message = parcel.readString()
-        messageColor = parcel.readString() ?: messageColor
+        messageColor = (parcel.readString() ?: messageColor).toValidColorOrFallback(messageColor);
         try {
             _buttons =
                 parcel.createTypedArrayList<CTInAppNotificationButton>(CTInAppNotificationButton.CREATOR)
@@ -352,7 +353,7 @@ class CTInAppNotification : Parcelable {
             maxPerSession = jsonObject.optInt(Constants.INAPP_MAX_DISPLAY_COUNT, -1)
             inAppType = CTInAppType.fromString(type)
             isTablet = jsonObject.optBoolean(Constants.KEY_IS_TABLET, false)
-            backgroundColor = jsonObject.optString(Constants.KEY_BG, backgroundColor)
+            backgroundColor = jsonObject.optString(Constants.KEY_BG, backgroundColor).toValidColorOrFallback(backgroundColor);
             isPortrait = !jsonObject.has(Constants.KEY_PORTRAIT) || jsonObject.getBoolean(
                 Constants.KEY_PORTRAIT
             )
@@ -362,13 +363,13 @@ class CTInAppNotification : Parcelable {
             val titleObject = jsonObject.optJSONObject(Constants.KEY_TITLE)
             if (titleObject != null) {
                 title = titleObject.optString(Constants.KEY_TEXT, "")
-                titleColor = titleObject.optString(Constants.KEY_COLOR, titleColor)
+                titleColor = titleObject.optString(Constants.KEY_COLOR, titleColor).toValidColorOrFallback(titleColor);
             }
 
             val msgObject = jsonObject.optJSONObject(Constants.KEY_MESSAGE)
             if (msgObject != null) {
                 message = msgObject.optString(Constants.KEY_TEXT, "")
-                messageColor = msgObject.optString(Constants.KEY_COLOR, messageColor)
+                messageColor = msgObject.optString(Constants.KEY_COLOR, messageColor).toValidColorOrFallback(messageColor);
             }
 
             isHideCloseButton = jsonObject.optBoolean(Constants.KEY_HIDE_CLOSE, false)
diff --git a/clevertap-core/src/main/java/com/clevertap/android/sdk/utils/ColorUtils.kt b/clevertap-core/src/main/java/com/clevertap/android/sdk/utils/ColorUtils.kt
new file mode 100644
index 000000000..b064aa2b0
--- /dev/null
+++ b/clevertap-core/src/main/java/com/clevertap/android/sdk/utils/ColorUtils.kt
@@ -0,0 +1,129 @@
+package com.clevertap.android.sdk.utils
+
+import android.graphics.Color as GraphicColor
+import androidx.annotation.ColorInt
+import androidx.core.graphics.toColorInt
+
+/**
+ * Safely converts a [String] to a color integer.
+ *
+ * This function attempts to parse a color string (e.g., "#RRGGBB" or "#AARRGGBB")
+ * into an Android color integer. If the string is null, blank, or invalid, it returns
+ * the provided [defaultColor].
+ *
+ * Example:
+ * ```
+ * val color = "#FF0000".toColorIntOrDefault() // Returns red
+ * val invalid = "redcolor".toColorIntOrDefault(Color.GRAY) // Returns gray
+ * ```
+ *
+ * @receiver The color string to parse (e.g., "#FFFFFF", "#80FF0000").
+ * @param defaultColor The fallback color if parsing fails (default is [GraphicColor.WHITE]).
+ * @return The parsed color integer or [defaultColor] if parsing fails.
+ */
+@ColorInt
+fun String?.toColorIntOrDefault(@ColorInt defaultColor: Int = GraphicColor.WHITE): Int {
+    // If the string is null or empty, return the default color immediately
+    if (this.isNullOrBlank()) return defaultColor
+
+    return try {
+        // Try converting the string to a color integer
+        this.toColorInt()
+    } catch (e: IllegalArgumentException) {
+        // Handles invalid color format (e.g., "abc123")
+        defaultColor
+    } catch (e: StringIndexOutOfBoundsException) {
+        // Handles malformed color strings (e.g., "#F")
+        defaultColor
+    }
+}
+
+/**
+ * Safely validates a color string and returns a valid color string.
+ *
+ * If this string is a valid color (e.g. "#RRGGBB" or "#AARRGGBB"), it's returned as-is.
+ * If it's null, blank, or invalid, the provided [fallback] color string is returned instead.
+ *
+ * Example:
+ * ```
+ * val valid = "#FF0000".toValidColorOrFallback("#FFFFFF") // "#FF0000"
+ * val invalid = "notacolor".toValidColorOrFallback("#FFFFFF") // "#FFFFFF"
+ * val empty = "".toValidColorOrFallback("#FFFFFF") // "#FFFFFF"
+ * ```
+ *
+ * @receiver The color string to validate (e.g. "#FFFFFF", "#AARRGGBB")
+ * @param fallback The fallback color string if invalid
+ * @return A valid color string
+ */
+fun String?.toValidColorOrFallback(fallback: String): String {
+    if (this.isNullOrBlank()) return fallback
+
+    return try {
+        this.toColorInt() // Validate by trying to convert
+        this // Valid, return same string
+    } catch (e: IllegalArgumentException) {
+        fallback
+    } catch (e: StringIndexOutOfBoundsException) {
+        fallback
+    }
+}
+
+/**
+ * Safely parses a color string into an Android color integer.
+ *
+ * This utility provides two overloads:
+ * - [parseColor(colorString, defaultColor)] → returns the parsed color or a provided fallback color.
+ * - [parseColor(colorString)] → same as above but defaults to [Color.WHITE] on failure.
+ *
+ * Supported formats:
+ * ```
+ * #RRGGBB
+ * #AARRGGBB
+ * ```
+ *
+ * Example:
+ * ```
+ * val red = parseColor("#FF0000")                 // Returns red
+ * val semiTransparent = parseColor("#80FF0000")   // Returns semi-transparent red
+ * val invalid = parseColor("notacolor", Color.GRAY) // Returns gray
+ * ```
+ */
+object Color {
+
+    /**
+     * Safely parses a color string into a color integer.
+     *
+     * @param colorString The color string to parse (e.g. "#FFFFFF", "#AARRGGBB").
+     * @param defaultColor The fallback color if parsing fails.
+     * @return The parsed color integer, or [defaultColor] if invalid or null.
+     */
+    @ColorInt
+    fun parseColor(colorString: String?, @ColorInt defaultColor: Int): Int {
+        // Return default color if the string is null or blank
+        if (colorString.isNullOrBlank()) {
+            return defaultColor
+        }
+
+        return try {
+            // Attempt to parse the color string
+            colorString.toColorInt()
+        } catch (e: IllegalArgumentException) {
+            // Thrown if the string is not a valid color format
+            defaultColor
+        } catch (e: StringIndexOutOfBoundsException) {
+            // Thrown if the string is malformed (e.g. incomplete hex)
+            defaultColor
+        }
+    }
+
+    /**
+     * Parses a color string, defaulting to [GraphicColor.WHITE] if parsing fails.
+     *
+     * @param colorString The color string to parse.
+     * @return The parsed color integer, or [GraphicColor.WHITE] if invalid or null.
+     */
+    @ColorInt
+    fun parseColor(colorString: String?): Int {
+        return parseColor(colorString, GraphicColor.WHITE)
+    }
+}