Summary: Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicise the story more widely through trending lists and search behaviour. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).
Tactic: TA06 Develop Content
| Associated Technique | Description |
|---|
| Incident | Descriptions given for this incident |
|---|---|
| I00086 #WeAreNotSafe – Exposing How a Post-October 7th Disinformation Network Operates on Israeli Social Media | In this report accounts were identified as part of “a sophisticated and extensive coordinated network orchestrating a disinformation campaign targeting Israeli digital spaces since October 7th, 2023”. “A core component of the detection methodology was applying qualitative linguistic analysis. This involved checking the fingerprint of language, syntax, and style used in the comments and profile of the suspected account. Each account bio consistently incorporated a combination of specific elements: emojis, nationality, location, educational institution or occupation, age, and a personal quote, sports team or band. The recurrence of this specific formula across multiple accounts hinted at a standardized template for bio construction.” This example shows how actors can follow a templated formula to present a persona on social media platforms (T0143.002: Fabricated Persona, T0144.002: Persona Template). |
| Counters | Response types |
|---|---|
| C00066 Co-opt a hashtag and drown it out (hijack it back) | D03 |
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