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Technique T0145.001: Copy Account Imagery

Summary: Account imagery copied from an existing account.

Analysts may use reverse image search tools to try to identify previous uses of account imagery (e.g. a profile picture) by other accounts.

Threat Actors have been known to copy existing accounts’ imagery to impersonate said accounts, or to provide imagery for unrelated accounts which aren’t intended to impersonate the original assets’ owner.

Associated Techniques and Sub-techniques
T0143.003: Impersonated Persona: Actors may copy existing accounts’ imagery in an attempt to impersonate them.
T0143.004: Parody Persona: Actors may copy existing accounts’ imagery as part of a parody of that account.

Tactic: TA15 Establish Assets

Parent Technique: T0145 Establish Account Imagery

Associated Technique Description
T0143.003 Impersonated Persona Actors may copy existing accounts’ imagery in an attempt to impersonate them.
T0143.004 Parody Persona Actors may copy existing accounts’ imagery as part of a parody of that account.
Incident Descriptions given for this incident
I00070 Eli Lilly Clarifies It’s Not Offering Free Insulin After Tweet From Fake Verified Account—As Chaos Unfolds On Twitter “In March 2023, [Iranian state-sponsored cyber espionage actor] APT42 sent a spear-phishing email with a fake Google Meet invitation, allegedly sent on behalf of Mona Louri, a likely fake persona leveraged by APT42, claiming to be a human rights activist and researcher. Upon entry, the user was presented with a fake Google Meet page and asked to enter their credentials, which were subsequently sent to the attackers.”

In this example APT42, an Iranian state-sponsored cyber espionage actor, created an account which presented as a human rights activist (T0097.103: Activist Persona) and researcher (T0097.107: Researcher Persona). The analysts assert that it was likely the persona was fabricated (T0143.002: Fabricated Persona)
I00076 Network of Social Media Accounts Impersonates U.S. Political Candidates, Leverages U.S. and Israeli Media in Support of Iranian Interests “A Chinese disinformation network operating fictitious employee personas across the internet used a front company in London to recruit content creators and translators around the world, according to Meta.

“The operation used a company called London New Europe Media, registered to an address on the upmarket Kensington High Street, that attempted to recruit real people to help it produce content. It is not clear how many people it ultimately recruited.

“London New Europe Media also “tried to engage individuals to record English-language videos scripted by the network,” in one case leading to a recording criticizing the United States being posted on YouTube, said Meta”.


In this example a front company was used (T0097.205: Business Persona) to enable actors to recruit targets for producing content (T0097.106: Recruiter Persona, T0143.002: Fabricated Persona).
I00086 #WeAreNotSafe – Exposing How a Post-October 7th Disinformation Network Operates on Israeli Social Media “[Russia’s social media] reach isn't the same as Russian state media, but they are trying to recreate what RT and Sputnik had done," said one EU official involved in tracking Russian disinformation. "It's a coordinated effort that goes beyond social media and involves specific websites."

“Central to that wider online playbook is a Telegram channel called Warfakes and an affiliated website. Since the beginning of the conflict, that social media channel has garnered more than 725,000 members and repeatedly shares alleged fact-checks aimed at debunking Ukrainian narratives, using language similar to Western-style fact-checking outlets.”


In this example a Telegram channel (T0151.004: Chat Platform, T0155.007: Encrypted Communication Channel) was established which presented itself as a source of fact checks (T0097.203: Fact Checking Organisation Persona).
I00087 Challenging Truth and Trust: A Global Inventory of Organized Social Media Manipulation In this report accounts were identified as part of “a sophisticated and extensive coordinated network orchestrating a disinformation campaign targeting Israeli digital spaces since October 7th, 2023”.

“A core component of the detection methodology was applying qualitative linguistic analysis. This involved checking the fingerprint of language, syntax, and style used in the comments and profile of the suspected account. Each account bio consistently incorporated a combination of specific elements: emojis, nationality, location, educational institution or occupation, age, and a personal quote, sports team or band. The recurrence of this specific formula across multiple accounts hinted at a standardized template for bio construction.”

This example shows how actors can follow a templated formula to present a persona on social media platforms (T0143.002: Fabricated Persona, T0144.002: Persona Template).
Counters Response types

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