docs: fix links to this repo (elastic#392)

Author: watson

README.asciidoc

@@ -149,7 +149,7 @@ By default, each _part_ (`= Part Title`) and _chapter_ (`== Chapter Title`) is
 ``chunked'' into a separate HTML file. However, for bigger books, such as the
 Elasticsearch reference  docs, this results in enormous pages.  These bigger
 books are also chunked at the first _section_ level (`=== Section One Title`).
-This behaviour is specified in the `conf.yaml` file, but can also be specified
+This behaviour is specified in the https://github.com/elastic/docs/blob/master/conf.yaml[`conf.yaml`] file, but can also be specified
 on the command line when building the docs locally:
 
 [source,bash]
@@ -247,7 +247,7 @@ picked up automatically by the docs build service.
 
 The documentation that appears on the http://www.elastic.co/guide
 website is controlled by the
-https://github.com/elasticsearch/docs/blob/master/conf.yaml[`conf.yaml`] file in the `docs` repo.
+https://github.com/elastic/docs/blob/master/conf.yaml[`conf.yaml`] file in the `docs` repo.
 
 You can add a new repository under the `repos` section, if it
 doesn't already exist, and you can add a new ``book'' under the
@@ -264,7 +264,7 @@ docs are built only from the `master` branch.
 
 When you release a new version of your code, you need to add
 a new `branch` to the config and to update the `current` branch
-for your project.  Commit the change to `conf.yaml` and push
+for your project.  Commit the change to https://github.com/elastic/docs/blob/master/conf.yaml[`conf.yaml`] and push
 to the remote `docs` repo.
 
 [[asciidoc-guide]]
@@ -484,7 +484,7 @@ The two `[glossary]` elements above have different purposes:
 
 If you need to use some of these more advanced structural
 elements, have a look at the example of a multi-part book
-included in this repo in https://github.com/elasticsearch/docs/blob/master/resources/asciidoc-8.6.8/doc/book-multi.txt[`resources/asciidoc-8.6.8/doc/book-multi.txt`].
+included in this repo in https://github.com/elastic/docs/blob/master/resources/asciidoc-8.6.8/doc/book-multi.txt[`resources/asciidoc-8.6.8/doc/book-multi.txt`].
 
 [[paragraphs]]
 == Paragraphs
@@ -726,12 +726,12 @@ square brackets:
 
 [source,asciidoc]
 ----------------------------------
-See http://github.com/elasticsearch
-or  http://github.com/elasticsearch/docs[this repository]
+See http://github.com/elastic
+or  http://github.com/elastic/docs[this repository]
 ----------------------------------
 
-See http://github.com/elasticsearch
-or  http://github.com/elasticsearch/docs[this repository]
+See http://github.com/elastic
+or  http://github.com/elastic/docs[this repository]
 
 ==================================
 
@@ -1567,7 +1567,7 @@ build_docs.pl --doc path/to/index.asciidoc --chunk 1
 
 To enable section chunking when building docs <<website,for the website>>,
 add `chunk: 1` to the
-https://github.com/elasticsearch/docs/blob/master/conf.yaml[`conf.yaml`] file in the `docs` repo.
+https://github.com/elastic/docs/blob/master/conf.yaml[`conf.yaml`] file in the `docs` repo.
 
 [source,yaml]
 ----------------------------------