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[All hosts] (UI/UX) Update title for better SEO and discoverability (#5234)
* Update title Reduce "that" usage * Update toc.yml
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docs/design/voice-guidelines.md

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---
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title: Voice and tone guidelines for Office Add-ins
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title: Writing and style guidelines for Office Add-ins
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description: Learn best practices in writing user help and other text for Office Add-ins.
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ms.date: 05/18/2023
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ms.date: 06/16/2025
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ms.topic: best-practice
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ms.localizationpriority: medium
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---
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# Voice and tone guidelines
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# Writing and style guidelines
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As you design your Office Add-ins, consider the voice that you use in your UI text and elements. Strive to match the voice and tone of the Office UI, which is conversational, engaging, and accessible to users.
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As you design your Office Add-ins, consider the voice you use in your UI text and elements. Strive to match the voice and tone of the Office UI, which is conversational, engaging, and accessible to users.
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- **Use a natural style.** Write the way that you speak. Avoid jargon and overly technical words and phrases. Use terms that are familiar to your users.
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- **Use a natural style.** Write the way you speak. Avoid jargon and overly technical words and phrases. Use terms that are familiar to your users.
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- **Use simple, direct language.** Use short words and sentences, and active voice in your text.
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- **Be consistent.** Use the same words for the same concepts throughout.
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- **Engage the user.** Address the user as "you". Avoid using third person. Use imperatives for user tasks.

docs/toc.yml

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href: design/accessibility-guidelines.md
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- name: Data visualization
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href: design/data-visualization-guidelines.md
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- name: Voice and tone
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- name: Writing and style
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href: design/voice-guidelines.md
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- name: UX design language and patterns
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