brand

Brand Squad

Overview

Elite brand building squad powered by documented frameworks from 6 of the world's greatest branding minds. Every agent is cloned from a real expert with skin in the game, documented methodology, and battle-tested results.

Purpose

Build brands with authority, emotional resonance, memorability, and premium perception. Strategy first, identity second. Every output is distinctive, emotionally powerful, commercially smart, and designed for long-term brand equity.

When to Use This Squad

• Building a brand from scratch (startup, product, company)
• Repositioning an existing brand
• Auditing brand strengths and weaknesses
• Creating brand naming and verbal identity
• Designing visual identity systems and brand guidelines
• Building brand movements and emotional connection

Agents

Agent	Mind	Tier	Domain
brand-chief	(orchestrator)	0	Routes, coordinates, quality gates
marty-neumeier	Marty Neumeier	0	Brand strategy, diagnosis, Brand Gap, Zag
april-dunford	April Dunford	1	Positioning, Obviously Awesome canvas
michael-johnson	Michael Johnson	1	Visual identity, brand guidelines, 5.5 Steps
sagi-haviv	Sagi Haviv	1	Logo design, CGH methodology
alexandra-watkins	Alexandra Watkins	1	Naming, SMILE/SCRATCH frameworks
emily-heyward	Emily Heyward	2	Brand building, movements, Obsessed framework

Workflows

Workflow	Description	Phases
wf-brand-from-zero	Complete brand creation from scratch	5 phases: Diagnose → Position → Name → Identify → Activate
wf-brand-audit	Comprehensive multi-dimensional audit	3 phases: Collect → Audit (6 dimensions) → Synthesize

Tasks

Task	Agent	Purpose
brand-diagnosis	marty-neumeier	Brand Gap analysis, onliness, brand ladder
positioning-exercise	april-dunford	10-step positioning canvas
naming-exercise	alexandra-watkins	SMILE/SCRATCH naming process
visual-identity-brief	michael-johnson	Typography, color, identity system
logo-evaluation	sagi-haviv	5-pillar logo evaluation
brand-book-creation	michael-johnson	Complete brand guidelines
brand-audit	brand-chief	6-dimension brand audit
brand-touchpoint-audit	emily-heyward	Touchpoint coherence analysis
movement-architecture	emily-heyward	Brand Soul Canvas, movement design
coherence-check	brand-chief	Cross-phase brand coherence verification

Templates

Template	Agent	Purpose
positioning-canvas-tmpl.md	april-dunford	Obviously Awesome positioning canvas
brand-book-tmpl.md	michael-johnson	Complete brand guidelines template
brand-soul-canvas-tmpl.md	emily-heyward	Obsessed framework brand soul canvas

Checklists

• brand-strategy-checklist.md — Post-diagnosis validation
• positioning-checklist.md — Post-positioning validation
• naming-checklist.md — SMILE/SCRATCH validation
• visual-identity-checklist.md — Identity completeness
• brand-book-checklist.md — Guidelines quality
• brand-launch-checklist.md — Pre-launch readiness

Data / Knowledge Base

• brand-archetypes.md — 12 Jungian archetypes for brands (Mark/Pearson)
• color-psychology.md — Color-emotion mapping and strategy system
• brand-voice-matrix.md — Voice dimensions and tone modulation
• brand-pantheon.md — Top 30 iconic brands DNA reference
• brand-audit-methodology.md — 6-dimension audit framework

Usage Examples

Build a Brand from Scratch

/brand:brand-chief
*brand-from-zero

Audit an Existing Brand

/brand:brand-chief
*brand-audit

Activate a Specific Agent

/brand:marty-neumeier    → Brand strategy
/brand:april-dunford     → Positioning
/brand:alexandra-watkins → Naming
/brand:michael-johnson   → Visual identity
/brand:sagi-haviv        → Logo design
/brand:emily-heyward     → Brand activation

Brand Building Sequence

Strategy → Positioning → Naming → Identity → Activation
   (1)         (2)         (3)       (4)         (5)

@marty-    @april-    @alexandra-  @michael-   @emily-
neumeier   dunford     watkins     johnson +    heyward
                                   @sagi-haviv

Key Frameworks

Framework	Expert	Use
Brand Gap (5 Disciplines)	Neumeier	Diagnose brand health
Zag (Onliness)	Neumeier	Find brand differentiation
Obviously Awesome Canvas	Dunford	Crystallize positioning
SMILE/SCRATCH	Watkins	Evaluate brand names
5.5 Steps	Johnson	Create visual identity
CGH Logo Process	Haviv	Design logos
Obsessed (5 Pillars)	Heyward	Build brand movements

Pack Structure

squads/brand/
├── agents/
│   ├── brand-chief.md
│   ├── marty-neumeier.md
│   ├── april-dunford.md
│   ├── michael-johnson.md
│   ├── sagi-haviv.md
│   ├── alexandra-watkins.md
│   └── emily-heyward.md
├── checklists/
│   ├── brand-strategy-checklist.md
│   ├── positioning-checklist.md
│   ├── naming-checklist.md
│   ├── visual-identity-checklist.md
│   ├── brand-book-checklist.md
│   └── brand-launch-checklist.md
├── config.yaml
├── data/
│   ├── brand-archetypes.md
│   ├── brand-audit-methodology.md
│   ├── brand-pantheon.md
│   ├── brand-voice-matrix.md
│   └── color-psychology.md
├── README.md
├── squad.yaml
├── tasks/
│   ├── brand-audit.md
│   ├── brand-book-creation.md
│   ├── brand-diagnosis.md
│   ├── brand-touchpoint-audit.md
│   ├── coherence-check.md
│   ├── logo-evaluation.md
│   ├── movement-architecture.md
│   ├── naming-exercise.md
│   ├── positioning-exercise.md
│   └── visual-identity-brief.md
├── templates/
│   ├── positioning-canvas-tmpl.md
│   ├── brand-book-tmpl.md
│   └── brand-soul-canvas-tmpl.md
└── workflows/
    ├── wf-brand-audit.yaml
    └── wf-brand-from-zero.yaml

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Built with strategy first, identity second. Every output distinctive, emotionally powerful, and designed for long-term brand equity.

Version: 1.0.0 Compatible with: AIOS v4+