diff --git a/locales/bg.json b/locales/bg.json
new file mode 100644
index 00000000..1bcfba1e
--- /dev/null
+++ b/locales/bg.json
@@ -0,0 +1,13 @@
+{
+    "By": "от",
+    "Sign in": "Вход",
+    "Subscribe": "Абонамент",
+    "Upgrade": "Ъпгрейд",
+    "Account": "Профил",
+    "Featured": "Избрано",
+    "Powered by": "Създаден с",
+    "See all": "Виж всички",
+    "Read more": "Още",
+    "Search this site": "Търси в сайта",
+    "Search posts, tags and authors": "Търси публикации, етикети и автори"
+}
diff --git a/locales/en.json b/locales/en.json
new file mode 100644
index 00000000..cd5966c2
--- /dev/null
+++ b/locales/en.json
@@ -0,0 +1,13 @@
+{
+    "By": "By",
+    "Sign in": "Sign in",
+    "Subscribe": "Subscribe",
+    "Upgrade": "Upgrade",
+    "Account": "Account",
+    "Featured": "Featured",
+    "Powered by": "Powered by",
+    "See all": "See all",
+    "Read more": "Read more",
+    "Search this site": "Search this site",
+    "Search posts, tags and authors": "Search posts, tags and authors"
+}
diff --git a/partials/components/featured.hbs b/partials/components/featured.hbs
index 5eea0419..41b22939 100644
--- a/partials/components/featured.hbs
+++ b/partials/components/featured.hbs
@@ -2,7 +2,7 @@
     {{#get "posts" filter="featured:true" include="authors" limit=limit as |featured|}}
         <section class="gh-featured gh-outer">
             <div class="gh-featured-inner gh-inner">
-                <h2 class="gh-featured-title">Featured</h2>
+                <h2 class="gh-featured-title">{{t "Featured"}}</h2>
                 <div class="gh-featured-feed">
                     {{#foreach featured}}
                         {{> "post-card" imageSizes="80px"}}
diff --git a/partials/components/footer.hbs b/partials/components/footer.hbs
index 84be3302..de0fd705 100644
--- a/partials/components/footer.hbs
+++ b/partials/components/footer.hbs
@@ -13,7 +13,7 @@
                 {{navigation type="secondary"}}
             </nav>
             <div class="gh-footer-copyright">
-                Powered by <a href="https://ghost.org/" target="_blank" rel="noopener">Ghost</a>
+                {{t "Powered by"}} <a href="https://ghost.org/" target="_blank" rel="noopener">Ghost</a>
             </div>
         </div>
 
diff --git a/partials/components/header-content.hbs b/partials/components/header-content.hbs
index bbd1a242..4f7471fe 100644
--- a/partials/components/header-content.hbs
+++ b/partials/components/header-content.hbs
@@ -72,7 +72,7 @@
             <h1 class="gh-header-title is-title">{{#if @custom.header_text}}{{@custom.header_text}}{{else}}{{@site.description}}{{/if}}</h1>
             <form class="gh-form">
                 {{> "icons/search"}}
-                <button class="gh-form-input" data-ghost-search>Search posts, tags and authors</button>
+                <button class="gh-form-input" data-ghost-search>{{t "Search posts, tags and authors"}}</button>
             </form>
         {{/match}}
 
diff --git a/partials/components/navigation.hbs b/partials/components/navigation.hbs
index e96a1071..6aa44a9c 100644
--- a/partials/components/navigation.hbs
+++ b/partials/components/navigation.hbs
@@ -35,15 +35,15 @@
                 <div class="gh-navigation-members">
                     {{#unless @member}}
                         {{#unless @site.members_invite_only}}
-                            <a href="#/portal/signin" data-portal="signin">Sign in</a>
+                            <a href="#/portal/signin" data-portal="signin">{{t "Sign in"}}</a>
                             {{#unless hideSubscribeButton}}
-                                <a class="gh-button" href="#/portal/signup" data-portal="signup">Subscribe</a>
+                                <a class="gh-button" href="#/portal/signup" data-portal="signup">{{t "Subscribe"}}</a>
                             {{/unless}}
                         {{else}}
-                            <a class="gh-button" href="#/portal/signin" data-portal="signin">Sign in</a>
+                            <a class="gh-button" href="#/portal/signin" data-portal="signin">{{t "Sign in"}}</a>
                         {{/unless}}
                     {{else}}
-                        <a class="gh-button" href="#/portal/account" data-portal="account">Account</a>
+                        <a class="gh-button" href="#/portal/account" data-portal="account">{{t "Account"}}</a>
                     {{/unless}}
                 </div>
             {{/unless}}
diff --git a/partials/components/post-list.hbs b/partials/components/post-list.hbs
index 013591ee..c89d64d0 100644
--- a/partials/components/post-list.hbs
+++ b/partials/components/post-list.hbs
@@ -80,7 +80,7 @@
 
             {{#match pagination.pages ">" 1}}
                 <div class="gh-more is-title">
-                    <a href="{{@site.url}}/page/2">See all {{> "icons/arrow"}}</a>
+                    <a href="{{@site.url}}/page/2">{{t "See all"}} {{> "icons/arrow"}}</a>
                 </div>
             {{/match}}
         </main>
@@ -98,11 +98,11 @@
                         {{/if}}
                         {{#if @site.members_enabled}}
                             {{#unless @member}}
-                                <button class="gh-button" data-portal="signup">Subscribe</button>
+                                <button class="gh-button" data-portal="signup">{{t "Subscribe"}}</button>
                             {{else}}
                                 {{#if @site.paid_members_enabled}}
                                     {{#unless @member.paid}}
-                                        <button class="gh-button" data-portal="upgrade">Upgrade</button>
+                                        <button class="gh-button" data-portal="upgrade">{{t "Upgrade"}}</button>
                                     {{/unless}}
                                 {{/if}}
                             {{/unless}}
@@ -112,7 +112,7 @@
                         <section class="gh-recommendations">
                             <h4 class="gh-sidebar-title">Recommendations</h4>
                             {{recommendations}}
-                            <button data-portal="recommendations">See all {{> "icons/arrow"}}</button>
+                            <button data-portal="recommendations">{{t "See all"}} {{> "icons/arrow"}}</button>
                         </section>
                     {{/if}}
                 </div>
diff --git a/partials/email-subscription.hbs b/partials/email-subscription.hbs
index 4d2d40a9..f24d047e 100644
--- a/partials/email-subscription.hbs
+++ b/partials/email-subscription.hbs
@@ -1,7 +1,7 @@
 <form class="gh-form" data-members-form>
     <input class="gh-form-input" id="{{email_field_id}}" name="email" type="email" placeholder="jamie@example.com" required data-members-email>
-    <button class="gh-button" type="submit" aria-label="Subscribe">
-        <span><span>Subscribe</span> {{> "icons/arrow"}}</span>
+    <button class="gh-button" type="submit" aria-label="{{t "Subscribe"}}">
+        <span><span>{{t "Subscribe"}}</span> {{> "icons/arrow"}}</span>
         {{> "icons/loader"}}
         {{> "icons/checkmark"}}
     </button>
diff --git a/partials/post-card.hbs b/partials/post-card.hbs
index 68a7d44b..a3df7864 100644
--- a/partials/post-card.hbs
+++ b/partials/post-card.hbs
@@ -36,7 +36,7 @@
                     {{/has}}
                 {{/unless}}<!--
              -->{{#if @custom.show_author}}
-                    <span class="gh-card-author">By {{#foreach authors}}{{#if @first}}{{name}}{{else}}, {{name}}{{/if}}{{/foreach}}</span>
+                    <span class="gh-card-author">{{t "By"}} {{#foreach authors}}{{#if @first}}{{name}}{{else}}, {{name}}{{/if}}{{/foreach}}</span>
                 {{/if}}
                 {{#if @custom.show_publish_date}}
                     <time class="gh-card-date" datetime="{{date format="YYYY-MM-DD"}}">{{date format="DD MMM YYYY"}}</time>
diff --git a/partials/search-toggle.hbs b/partials/search-toggle.hbs
index ab24c823..750b7cbd 100644
--- a/partials/search-toggle.hbs
+++ b/partials/search-toggle.hbs
@@ -1,3 +1,3 @@
-<button class="gh-search gh-icon-button" aria-label="Search this site" data-ghost-search>
+<button class="gh-search gh-icon-button" aria-label="{{t "Search this site"}}" data-ghost-search>
     {{> "icons/search"}}
 </button>
\ No newline at end of file
diff --git a/post.hbs b/post.hbs
index 5e2ff458..ce5d8b2c 100644
--- a/post.hbs
+++ b/post.hbs
@@ -67,7 +67,7 @@
         {{#if next}}
             <section class="gh-container is-grid gh-outer">
                 <div class="gh-container-inner gh-inner">
-                    <h2 class="gh-container-title">Read more</h2>
+                    <h2 class="gh-container-title">{{t "Read more"}}</h2>
                     <div class="gh-feed">
                         {{#foreach next}}
                             {{> "post-card" lazyLoad=true}}