https://ns.adobe.com/xdm/context/advertising
The information related to advertising activity in relationship to the experience event.
| Abstract | Extensible | Status | Identifiable | Custom Properties | Additional Properties | Defined In |
|---|---|---|---|---|---|---|
| Can be instantiated | Yes | Stable | No | Forbidden | Permitted | datatypes/advertising.schema.json |
- Advertising
https://ns.adobe.com/xdm/context/advertising- Extensibility base schema
https://ns.adobe.com/xdm/common/extensible - MRC Viewability
https://ns.adobe.com/xdm/context/adviewability - Ad asset reference
https://ns.adobe.com/xdm/context/advertising-timed-asset-reference - Ad asset view details
https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details - Measure
https://ns.adobe.com/xdm/data/measure
- Extensibility base schema
{
"xdm:adViewability": {
"xdm:adUnitDepth": 0,
"xdm:viewportHeight": 1250,
"xdm:viewportWidth": 1600,
"xdm:adHeight": 250,
"xdm:adWidth": 300,
"xdm:playerVolume": 85,
"xdm:measurementEligible": true,
"xdm:implementationDetails": {
"xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
"xdm:version": "1"
},
"xdm:viewable": true,
"xdm:activeWindow": true,
"xdm:percentViewable": 89,
"xdm:viewableFirstQuartile": {
"xdm:value": 1
}
},
"xdm:adAssetReference": {
"@id": "https://data.adobe.io/entities/ad-id/AD1",
"xdm:creativeID": "6738737",
"dc:title": "adNumber2",
"xdm:advertiser": "Sample advertiser",
"xdm:campaign": "Sample campaign",
"xmpDM:duration": 10,
"xdm:creativeURL": "www.creative.com",
"xdm:siteID": "www.ad-site.com",
"xdm:placementID": "www.place.org"
},
"xdm:firstQuartiles": {
"xdm:value": 1
}
}| Property | Type | Required | Defined by |
|---|---|---|---|
| xdm:adAssetReference | Ad asset reference | Optional | Advertising (this schema) |
| xdm:adAssetViewDetails | Ad asset view details | Optional | Advertising (this schema) |
| xdm:adViewability | MRC Viewability | Optional | Advertising (this schema) |
| xdm:clicks | Measure | Optional | Advertising (this schema) |
| xdm:completes | Measure | Optional | Advertising (this schema) |
| xdm:conversions | Measure | Optional | Advertising (this schema) |
| xdm:downloadedPlayback | boolean |
Optional | Advertising (this schema) |
| xdm:federated | Measure | Optional | Advertising (this schema) |
| xdm:firstQuartiles | Measure | Optional | Advertising (this schema) |
| xdm:impressions | Measure | Optional | Advertising (this schema) |
| xdm:midpoints | Measure | Optional | Advertising (this schema) |
| xdm:starts | Measure | Optional | Advertising (this schema) |
| xdm:thirdQuartiles | Measure | Optional | Advertising (this schema) |
| xdm:timePlayed | Measure | Optional | Advertising (this schema) |
* |
any | Additional | this schema allows additional properties |
Asset information about the ad captured by the experience event.
xdm:adAssetReference
- is optional
- type: Ad asset reference
- defined in this schema
- Ad asset reference –
https://ns.adobe.com/xdm/context/advertising-timed-asset-reference
View details for the ad playback captured by the experience event.
xdm:adAssetViewDetails
- is optional
- type: Ad asset view details
- defined in this schema
- Ad asset view details –
https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details
Media Rating Council (MRC) defines viewability as an online advertising metric that indicates the number of impressions that are actually “seen” by end-users. Viewability captures specific details such as player volume, library version, window status, and viewport ad measured dimensions.
xdm:adViewability
- is optional
- type: MRC Viewability
- defined in this schema
- MRC Viewability –
https://ns.adobe.com/xdm/context/adviewability
Click actions on an advertisement.
xdm:clicks
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
Indicates if a timed media asset was watched to completion but doesn't necessarily mean the end-user watched the whole video as the they could have skipped ahead.
xdm:completes
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
A customer pre-defined action or actions which triggers an event for performance evaluation.
xdm:conversions
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
Set to true when the hit is generated due to playing a downloaded ad session.
xdm:downloadedPlayback
- is optional
- type:
boolean - defined in this schema
boolean
Indicates if an experience event was created through data federation such as data sharing between customers.
xdm:federated
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
A digital video ad that has played through 25% of its duration at normal speed.
xdm:firstQuartiles
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
Impression of an advertisement to a end-user with the potential of being viewed.
xdm:impressions
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
A digital video ad has played through 50% of its duration at normal speed.
xdm:midpoints
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
A digital video ad has started playing.
xdm:starts
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
A digital video ad has played through 75% of its duration at normal speed.
xdm:thirdQuartiles
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure
Describes the amount of time spent by an end-user on a specific timed media asset.
xdm:timePlayed
- is optional
- type: Measure
- defined in this schema
- Measure –
https://ns.adobe.com/xdm/data/measure