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Social Network Usage Details Schema

https://ns.adobe.com/xdm/mixins/experienceevent-social-network-usage-details

Social network usage information such as share, content, and network.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted fieldgroups/experience-event/experienceevent-social-network-usage-details.schema.json

Social Network Usage Details Example

{
  "xdm:marketing ": {
    "xdm:sharedContent": "Product Page",
    "xdm:follow": 1,
    "xdm:network": "LinkedIn",
    "xdm:share": 1
  }
}

Social Network Usage Details Properties

Property Type Required Defined by
xdm:socialMarketing object Optional Social Network Usage Details (this schema)
* any Additional this schema allows additional properties

xdm:socialMarketing

Tracks interactions related to social marketing sites, such as shares and follows.

xdm:socialMarketing

  • is optional
  • type: object
  • defined in this schema

xdm:socialMarketing Type

object with following properties:

Property Type Required
xdm:follow integer Optional
xdm:interactions integer Optional
xdm:network string Optional
xdm:recipient string Optional
xdm:share integer Optional
xdm:sharedContent string Optional
xdm:sharedMessage string Optional
xdm:target string Optional

xdm:follow

Follow

Tracks when a social follow event has occurred.

xdm:follow

  • is optional
  • type: integer
xdm:follow Type

integer

xdm:interactions

Interactions

The total number of social interactions.

xdm:interactions

  • is optional
  • type: integer
xdm:interactions Type

integer

xdm:network

Network

Tracks the social sharing network in use, i.e. Facebook, Twitter, Instagram, etc.

xdm:network

  • is optional
  • type: string
xdm:network Type

string

xdm:recipient

Recipient

Recipient of the shared content

xdm:recipient

  • is optional
  • type: string
xdm:recipient Type

string

xdm:share

Share

Tracks when a social sharing event has occurred.

xdm:share

  • is optional
  • type: integer
xdm:share Type

integer

xdm:sharedContent

Shared Content

Tracks the page/url/content/value of the item being shared.

xdm:sharedContent

  • is optional
  • type: string
xdm:sharedContent Type

string

xdm:sharedMessage

Shared Message

Message that the sender sent

xdm:sharedMessage

  • is optional
  • type: string
xdm:sharedMessage Type

string

xdm:target

Target

For social interactions, this is the URL (or resource) which receives the social network action.

xdm:target

  • is optional
  • type: string
xdm:target Type

string