Our aim through this procedure is to find and validate the current trending features which users want to see in social networking projects.
We follow a 4-step process for product research and finding new ideas. Each step is a forward move towards a contribution
- Discovery : Empathize and find the potential users. Study their behaviour, interactions, expectations, etc.
- Explore : Explore the different features provided by other products and different needs of users
- Ideate : Finalize the ideas and validate them
- Test : Test the prototypes and take valuable feedbacks
There are several reasons for selecting this process.
- Exploration of ideas and users plays a very crucial role in part of product research. If you target the wrong users for study then this will create an enormous problem in further stages.
- Along with these exploration of different features are also very important. This part works as a base of thinking of new ideas and improving the current ideas
- And at last ideation and testing stage involves the part of discovering and finalising new features.
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