diff --git a/docs/website/docs/general-usage/incremental-loading.md b/docs/website/docs/general-usage/incremental-loading.md
index 293a8a03c8..d2ed9976e2 100644
--- a/docs/website/docs/general-usage/incremental-loading.md
+++ b/docs/website/docs/general-usage/incremental-loading.md
@@ -120,6 +120,45 @@ If you use the `merge` write disposition, but do not specify merge or primary ke
 The appended data will be inserted from a staging table in one transaction for most destinations in this case.
 :::
 
+Example: Deduplication with Timestamp based sorting
+
+```py
+# Sample data
+data = [
+    {"id": 1, "metadata_modified": "2024-01-01", "value": "A"},
+    {"id": 1, "metadata_modified": "2024-01-02", "value": "B"},
+    {"id": 2, "metadata_modified": "2024-01-01", "value": "C"},
+    {"id": 2, "metadata_modified": "2024-01-01", "value": "D"},  # Same metadata_modified as above
+]
+
+# Define the resource with dedup_sort configuration
+@dlt.resource(
+    primary_key='id',
+    write_disposition='merge',
+    columns={
+        "metadata_modified": {"dedup_sort": "desc"}
+    }
+)
+def sample_data():
+    for item in data:
+        yield item
+```
+Output:
+| id  | metadata_modified | value |
+|-----|------------------|-------|
+|  1  | 2024-01-02       | B     |
+|  2  | 2024-01-01       | C     |
+
+When this resource is executed, the following deduplication rules are applied:
+
+1. For records with different values in the `dedup_sort` column:
+   - The record with the highest value is kept when using `desc`.
+   - For example, between records with id=1, the one with `"metadata_modified"="2024-01-02"` is kept.
+
+2. For records with identical values in the `dedup_sort` column:
+   - The first occurrence encountered is kept.
+   - For example, between records with id=2 and identical `"metadata_modified"="2024-01-01"`, the first record (value="C") is kept.
+
 #### Delete records
 The `hard_delete` column hint can be used to delete records from the destination dataset. The behavior of the delete mechanism depends on the data type of the column marked with the hint:
 1) `bool` type: only `True` leads to a delete—`None` and `False` values are disregarded.