diff --git a/BUILD b/BUILD
index 951bdbf3..2748cf12 100644
--- a/BUILD
+++ b/BUILD
@@ -11,6 +11,7 @@
 # SPDX-License-Identifier: Apache-2.0
 # *******************************************************************************
 
+load("@score_cli_helper//:cli_helper.bzl", "cli_helper")
 load("@score_cr_checker//:cr_checker.bzl", "copyright_checker")
 
 package(default_visibility = ["//visibility:public"])
@@ -32,3 +33,8 @@ exports_files([
     "MODULE.bazel",
     "BUILD",
 ])
+
+cli_helper(
+    name = "cli-help",
+    visibility = ["//visibility:public"],
+)
diff --git a/MODULE.bazel b/MODULE.bazel
index 000db285..c2a10b48 100644
--- a/MODULE.bazel
+++ b/MODULE.bazel
@@ -98,3 +98,4 @@ bazel_dep(name = "score_cr_checker", version = "0.3.1")
 # Grab dash
 bazel_dep(name = "score_dash_license_checker", version = "0.1.1")
 bazel_dep(name = "score_process", version = "1.0.4")
+bazel_dep(name = "score_cli_helper", version = "0.1.1")
diff --git a/docs.bzl b/docs.bzl
index 8d7cb482..84c3ef97 100644
--- a/docs.bzl
+++ b/docs.bzl
@@ -126,18 +126,17 @@ def _incremental(incremental_name = "incremental", live_name = "live_preview", s
 
     # Create description tags for the incremental targets.
     call_path = native.package_name()
-    incremental_tag = "cli_help=Build documentation incrementally:\nbazel run //" + call_path + ":" + incremental_name
+    incremental_tag = "cli_help=Build documentation incrementally => bazel run //" + call_path + ":" + incremental_name + "\n\n"
 
     if incremental_name == "incremental_latest":
         incremental_tag = (
             "cli_help=Build documentation incrementally (use current main branch of imported docs repositories " +
-            "(e.g. process_description)):\n" +
-            "bazel run //" + call_path + ":incremental_latest"
+            "(e.g. process_description)) => bazel run //" + call_path + ":incremental_latest\n\n"
         )
     elif incremental_name == "incremental_release":
         incremental_tag = (
-            "cli_help=Build documentation incrementally (use release version imported in MODULE.bazel):\n" +
-            "bazel run //" + call_path + ":incremental_release"
+            "cli_help=Build documentation incrementally (use release version imported in MODULE.bazel) => " +
+            "bazel run //" + call_path + ":incremental_release\n\n"
         )
 
     py_binary(
@@ -177,8 +176,7 @@ def _ide_support(extra_dependencies):
         venv_name = ".venv_docs",
         reqs = sphinx_requirements + extra_dependencies,
         tags = [
-            "cli_help=Create virtual environment for documentation:\n" +
-            "bazel run //" + call_path + ":ide_support",
+            "cli_help=Create virtual environment for documentation => " + "bazel run //" + call_path + ":ide_support\n\n",
         ],
     )