@@ -205,7 +205,45 @@ const faqSchema = {
205205 </ol >
206206 </section >
207207
208- <section id =" faq" class =" alt" >
208+ <section id =" mission" class =" alt" >
209+ <h2 >The Mission</h2 >
210+ <p class =" section-lede" >
211+ Ecofonts exists because the liquid your printer lays on every page is one of the most
212+ expensive — and most oil-hungry — you will ever buy.
213+ </p >
214+ <div class =" grid three" >
215+ <article class =" card" >
216+ <h3 >💎 Pricier than champagne</h3 >
217+ <p >
218+ Liter for liter, branded printer ink is estimated to cost well over $1,000 —
219+ several times the price of vintage champagne, and orders of magnitude more than
220+ the petrol at the pump. Every drop a page doesn't need is money that stays in
221+ your pocket.
222+ </p >
223+ </article >
224+ <article class =" card" >
225+ <h3 >🛢️ Ink starts as petroleum</h3 >
226+ <p >
227+ Carbon-black pigment, solvents, and toner polymers are all derived from crude
228+ oil — and so is the plastic cartridge around them. Manufacturing a single new
229+ laser cartridge is estimated to consume around three liters of oil before it
230+ ever touches paper.
231+ </p >
232+ </article >
233+ <article class =" card" >
234+ <h3 >🌍 Small holes, planetary scale</h3 >
235+ <p >
236+ Well over a billion cartridges are sold every year, and most end up in landfill.
237+ If the world's documents used 20% less ink, cartridges would last that much
238+ longer — hundreds of millions of liters of oil never drilled, refined, or
239+ shipped, and the CO₂ from all of it never emitted.
240+ </p >
241+ </article >
242+ </div >
243+ <p class =" mission-close" >Same page, same look — just less oil on it. That's the mission.</p >
244+ </section >
245+
246+ <section id =" faq" >
209247 <h2 >FAQ</h2 >
210248 <div class =" faq-list" >
211249 <details >
@@ -555,6 +593,14 @@ const faqSchema = {
555593 font-weight: 600;
556594 }
557595
596+ .mission-close {
597+ text-align: center;
598+ max-width: 560px;
599+ margin: 36px auto 0;
600+ font-size: 1.05rem;
601+ font-weight: 650;
602+ }
603+
558604 .faq-list {
559605 max-width: 720px;
560606 margin: 32px auto 0;
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