diff --git a/includes/Products/Sync.php b/includes/Products/Sync.php
index 7ade68188..5c0292609 100644
--- a/includes/Products/Sync.php
+++ b/includes/Products/Sync.php
@@ -75,8 +75,28 @@ public function create_or_update_all_products() {
 		$profiling_logger = facebook_for_woocommerce()->get_profiling_logger();
 		$profiling_logger->start( 'create_or_update_all_products' );
 
-		// Queue up these IDs for sync. they will only be included in the final requests if they should be synced.
-		$this->create_or_update_products( \WC_Facebookcommerce_Utils::get_all_product_ids_for_sync() );
+		// Get all product IDs that are eligible for sync
+		$all_product_ids = \WC_Facebookcommerce_Utils::get_all_product_ids_for_sync();
+
+		// Filter to only get products modified since last sync
+		$products_to_sync = array();
+		foreach ( $all_product_ids as $product_id ) {
+			$product = wc_get_product( $product_id );
+			if ( ! $product ) {
+				continue;
+			}
+
+			$last_sync_time = get_post_meta( $product_id, '_fb_sync_last_time', true );
+			$modified_time = $product->get_date_modified() ? $product->get_date_modified()->getTimestamp() : 0;
+
+			// If never synced or modified since last sync, add to sync queue
+			if ( ! $last_sync_time || $modified_time > $last_sync_time ) {
+				$products_to_sync[] = $product_id;
+			}
+		}
+
+		// Queue up filtered IDs for sync
+		$this->create_or_update_products( $products_to_sync );
 
 		$profiling_logger->stop( 'create_or_update_all_products' );
 	}
diff --git a/includes/Products/Sync/Background.php b/includes/Products/Sync/Background.php
index 5b22317e4..ace616df5 100644
--- a/includes/Products/Sync/Background.php
+++ b/includes/Products/Sync/Background.php
@@ -199,10 +199,14 @@ private function process_item_update( $prefixed_product_id ) {
 			$product_data['id'] = $retailer_id;
 
 			$request = [
-				'method' => Sync::ACTION_UPDATE,
-				'data'   => $product_data,
+				'method'     => Sync::ACTION_UPDATE,
+				'data'       => $product_data,
+				'product_id' => $product_id, // Store the product ID for later use
 			];
 
+			// Update the sync timestamp after preparing the product for sync
+			update_post_meta( $product_id, '_fb_sync_last_time', time() );
+
 			/**
 			 * Filters the data that will be included in a UPDATE sync request.
 			 *