diff --git a/bitpoll/poll/models.py b/bitpoll/poll/models.py
index 4b94ed03..8d90bc7f 100644
--- a/bitpoll/poll/models.py
+++ b/bitpoll/poll/models.py
@@ -16,7 +16,7 @@
 
 from bitpoll.base.models import BitpollUser
 from bitpoll.base.validators import validate_timezone
-from bitpoll.poll.util import DateTimePart, PartialDateTime
+from bitpoll.poll.util import DateTimePart, PartialDateTime, split_unescape
 from django.utils import translation
 
 POLL_TYPES = (
@@ -239,7 +239,7 @@ def get_hierarchy(self, tz):
         if self.date:
             return [PartialDateTime(self.date, DateTimePart.date, tz),
                     PartialDateTime(self.date, DateTimePart.time, tz)]
-        return [part.strip() for part in self.text.split("/") if part]
+        return [part.strip() for part in split_unescape(self.text, "/") if part]
 
     def votechoice_count(self):
         return self.votechoice_set.filter(value__isnull=False).count()
diff --git a/bitpoll/poll/templates/poll/universal_choice_creation.html b/bitpoll/poll/templates/poll/universal_choice_creation.html
index d2448a7c..6ae59281 100644
--- a/bitpoll/poll/templates/poll/universal_choice_creation.html
+++ b/bitpoll/poll/templates/poll/universal_choice_creation.html
@@ -115,6 +115,7 @@ <h4>{% trans 'Grouping' %}</h4>
                         <li>{% trans 'Some-Group/Another-Choice' %}</li>
                         <li>{% trans 'Some-Group/Third-Choice' %}</li>
                     </ul>
+                    <p>{% blocktrans %}If you want to have a '/' in the choice escape it with '\': '\/'.{% endblocktrans %}</p>
                 </div>
             </div>
         </div>
diff --git a/bitpoll/poll/util.py b/bitpoll/poll/util.py
index 03c23f12..1bcb77b2 100644
--- a/bitpoll/poll/util.py
+++ b/bitpoll/poll/util.py
@@ -28,3 +28,40 @@ def format(self):
             return date_format(self.datetime, format='H:i')
         elif self.part == DateTimePart.datetime:
             return date_format(self.datetime, format='D, j. N Y H:i')
+
+
+#From: https://stackoverflow.com/questions/18092354/python-split-string-without-splitting-escaped-character
+def split_unescape(s, delim, escape='\\', unescape=True):
+    """
+    >>> split_unescape('foo,bar', ',')
+    ['foo', 'bar']
+    >>> split_unescape('foo$,bar', ',', '$')
+    ['foo,bar']
+    >>> split_unescape('foo$$,bar', ',', '$', unescape=True)
+    ['foo$', 'bar']
+    >>> split_unescape('foo$$,bar', ',', '$', unescape=False)
+    ['foo$$', 'bar']
+    >>> split_unescape('foo$', ',', '$', unescape=True)
+    ['foo$']
+    """
+    ret = []
+    current = []
+    itr = iter(s)
+    for ch in itr:
+        if ch == escape:
+            try:
+                # skip the next character; it has been escaped!
+                if not unescape:
+                    current.append(escape)
+                current.append(next(itr))
+            except StopIteration:
+                if unescape:
+                    current.append(escape)
+        elif ch == delim:
+            # split! (add current to the list and reset it)
+            ret.append(''.join(current))
+            current = []
+        else:
+            current.append(ch)
+    ret.append(''.join(current))
+    return ret