diff --git a/docs/customization.rst b/docs/customization.rst
index cfa2edd..f9591c5 100644
--- a/docs/customization.rst
+++ b/docs/customization.rst
@@ -108,3 +108,24 @@ If you want only the attribute's key to be rendered, set it to ``True``:
         return ctx
 
 This will simply add ``awesome`` as a key-only attribute.
+
+You can also pass an ``attrs`` dictionary to the ``{% formrow %}`` template tag,
+which will then subsequently be passed to the rendered widget.
+
+Pass this to your context
+
+.. code-block:: python
+
+    myfield_attrs = dict(placeholder="Some text")
+
+And use like this in your HTML
+
+.. code-block:: jinja
+
+    {% formrow form.myfield with attrs=myfield_attrs %}
+
+Which will output something like
+
+.. code-block:: jinja
+
+    <input type="text" name="myfield" placeholder="Some text">
diff --git a/floppyforms/templates/floppyforms/rows/li.html b/floppyforms/templates/floppyforms/rows/li.html
index 42ce4b3..6327c00 100644
--- a/floppyforms/templates/floppyforms/rows/li.html
+++ b/floppyforms/templates/floppyforms/rows/li.html
@@ -3,7 +3,7 @@
 {% block field %}<li{% if classes %} class="{{ classes }}"{% endif %}>
     {% block errors %}{% include "floppyforms/errors.html" with errors=field.errors %}{% endblock %}
     {% block label %}{% if field|id %}<label for="{{ field|id }}">{% endif %}{{ label }}{% if label|last not in ".:!?" %}:{% endif %}{% if field|id %}</label>{% endif %}{% endblock %}
-    {% block widget %}{% formfield field %}{% endblock %}
+    {% block widget %}{% formfield field with attrs=attrs %}{% endblock %}
     {% block help_text %}{% if help_text %}<span class="helptext">{{ help_text }}</span>{% endif %}{% endblock %}
     {% block hidden_fields %}{% for field in hidden_fields %}{{ field.as_hidden }}{% endfor %}{% endblock %}
 </li>{% endblock %}
diff --git a/floppyforms/templates/floppyforms/rows/p.html b/floppyforms/templates/floppyforms/rows/p.html
index 62f2dfe..20bade3 100644
--- a/floppyforms/templates/floppyforms/rows/p.html
+++ b/floppyforms/templates/floppyforms/rows/p.html
@@ -4,7 +4,7 @@
 {% block errors %}{% include "floppyforms/errors.html" with errors=field.errors %}{% endblock %}
 <p{% if classes %} class="{{ classes }}"{% endif %}>
     {% block label %}{% if field|id %}<label for="{{ field|id }}">{% endif %}{{ label }}{% if label|last not in ".:!?" %}:{% endif %}{% if field|id %}</label>{% endif %}{% endblock %}
-    {% block widget %}{% formfield field %}{% endblock %}
+    {% block widget %}{% formfield field with attrs=attrs %}{% endblock %}
     {% block help_text %}{% if help_text %}<span class="helptext">{{ help_text }}</span>{% endif %}{% endblock %}
     {% block hidden_fields %}{% for field in hidden_fields %}{{ field.as_hidden }}{% endfor %}{% endblock %}
 </p>{% endblock %}
diff --git a/floppyforms/templates/floppyforms/rows/tr.html b/floppyforms/templates/floppyforms/rows/tr.html
index dd01db6..8f8b82a 100644
--- a/floppyforms/templates/floppyforms/rows/tr.html
+++ b/floppyforms/templates/floppyforms/rows/tr.html
@@ -4,7 +4,7 @@
     <th>{% block label %}{% if field|id %}<label for="{{ field|id }}">{% endif %}{{ label }}{% if label|last not in ".:!?" %}:{% endif %}{% if field|id %}</label>{% endif %}{% endblock %}</th>
     <td>
         {% block errors %}{% include "floppyforms/errors.html" with errors=field.errors %}{% endblock %}
-        {% block widget %}{% formfield field %}{% endblock %}
+        {% block widget %}{% formfield field with attrs=attrs %}{% endblock %}
         {% block help_text %}{% if help_text %}<br /><span class="helptext">{{ help_text }}</span>{% endif %}{% endblock %}
         {% block hidden_fields %}{% for field in hidden_fields %}{{ field.as_hidden }}{% endfor %}{% endblock %}
     </td>
diff --git a/floppyforms/templatetags/floppyforms.py b/floppyforms/templatetags/floppyforms.py
index b19ff71..1f444d9 100644
--- a/floppyforms/templatetags/floppyforms.py
+++ b/floppyforms/templatetags/floppyforms.py
@@ -623,6 +623,7 @@ def render(self, context):
         extra_context = self.get_extra_context(context)
         template_name = config.retrieve('widget_template',
                                         bound_field=bound_field)
+        attrs = extra_context.pop('attrs', {})
         if 'using' in self.options:
             try:
                 template_name = self.options['using'].resolve(context)
@@ -643,7 +644,7 @@ def render(self, context):
         # template name and context instance parameters
         with attributes(widget, template_name=template_name,
                         context_instance=context_instance) as widget:
-            output = bound_field.as_widget(widget=widget)
+            output = bound_field.as_widget(widget=widget, attrs=attrs)
 
         config.pop()
 
diff --git a/tests/templatetags.py b/tests/templatetags.py
index 59cd2c3..98c0c57 100644
--- a/tests/templatetags.py
+++ b/tests/templatetags.py
@@ -668,6 +668,22 @@ def test_formconfig_gets_popped_after_formrow_tag(self):
         Extra argument: first argument
         ''')
 
+    def test_attrs_are_passed_to_widget(self):
+
+        form = SimpleForm()
+        name_attrs = {'placeholder': 'My Name'}
+        rendered = render('''{% form form using %}
+            {% formrow form.name with attrs=name_attrs %}
+            {% endform %}''', {'form': form, 'name_attrs': name_attrs})
+
+        self.assertHTMLEqual(rendered, '''
+        <p>
+            <label for="id_name">Name:</label>
+            <input type="text" name="name" required placeholder="My Name" id="id_name">
+        </p>
+        ''')
+
+
 
 class FormFieldTagTests(TestCase):
     def test_valid_syntax(self):