liveawarelabs
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 <h1>Senior Firmware/Embedded Software Engineer</h1>
 
 <p><strong>Live Aware Labs</strong> is a next generation usability and research lab focused on solutions and services tailored for Geospatial AR dev teams. We enable teams to develop deep insights into live player experiences.</p>
 
 <p>We make it easy for teams to integrate professional usability at all stages of development. The results? Higher quality experiences developed in less time and cost.</p>
 
-<p>Our proprietary Usability Tools, Technologies and Services enable development teams to conduct live, remote, continuous observation of many simultaneous participants as they explore the world through geospatial AR experiences. With our proprietary Live Link technology, it is now possible for entire teams to “ride along” the user’s entire experience from the player’s point of view from anywhere in the world.</p>
+<p>Our proprietary Usability Tools, Technologies and Services enable development teams to conduct live, remote, continuous observation of many simultaneous participants as they explore the world through geospatial AR experiences. With our proprietary Live Link technology, it is now possible for teams to “ride along” with their users and experience their point of view as they engage with their product and the world around them.</p>
 
 <p>Our <strong>Live Link</strong> technology was designed from the ground up as a highly versatile, lightweight, mobile streaming solution that streams real-time video of players POV (via a wearable camera), their device display, as well as other critical data streams (including biometric feedback, live analytics, geopositional data, etc) across the internet to teams around the globe. With Live Link, AR development teams can observe the live experiences of multiple simultaneous users to quickly understand group dynamics as users interact with the real world and each other.</p>
 
@@ -106,7 +113,7 @@ <h1>Senior Firmware/Embedded Software Engineer</h1>
 
 <p><strong>About Live Aware Labs:</strong></p>
 
-<p>Live Aware Labs is a young company so please pardon our lack of web presence! Currently we are five people working in the Fremont neighborhood of Seattle, Washington. Julie and Cindy do user research and in addition to being total data whizzes make the hottest Powerpoints around. Eva serves up piping hot circuit boards and other hardware accoutrements. Linden is our resident cloud whisperer and coaxes sweet streaming video from the aether. Sean owns the company and hustles for that sweet sweet business development.</p>
+<p>Live Aware Labs is a young company so please pardon our lack of web presence! Currently we are five people working in the Fremont neighborhood of Seattle, Washington. Julie and Cindy do user research and in addition to being total data whizzes, they make the hottest Powerpoints around. Eva serves up fresh circuit boards and other hardware accoutrements. Linden is our resident cloud whisperer and coaxes sweet streaming video from the aether. Sean owns the company and hustles for that sweet, sweet business development.</p>
 
 <p>Workplace culture is hugely important at LAL and we all believe in continuing to hire people who are both talented and wonderful to work with. We look for people who are collaborative, ambitious, honest, curious, and inclusive. We prioritize a healthy work-life balance and strive to create an emotionally healthy office environment.</p>