Links should unfurl

[InTheCloudDan]

Right now links are not creating a rich media experience to help get more people to click on them.

This blog posts outlines related configurations: https://medium.com/slack-developer-blog/everything-you-ever-wanted-to-know-about-unfurling-but-were-afraid-to-ask-or-how-to-make-your-e64b4bb9254

[InTheCloudDan]

As a step one I think it's best to focus on Twitter and OpenGraph, then follow up with schema.org in another pass: http://aramzs.github.io/jekyll/schema-dot-org/2018/04/27/how-to-make-your-jekyll-site-structured.html