diff --git a/plugins/inventory/nb_inventory.py b/plugins/inventory/nb_inventory.py
index b06d0fa7f..6b8843d73 100644
--- a/plugins/inventory/nb_inventory.py
+++ b/plugins/inventory/nb_inventory.py
@@ -185,6 +185,16 @@
             default: false
             type: boolean
             version_added: "0.2.0"
+        group_names_prefix:
+            description: Will add "netbox_" as a prefix to group names
+            default: False
+            type: boolean
+            version_added: "3.12.0"
+        host_vars_prefix:
+            description: Will add "netbox_" as a prefix to host variables
+            default: False
+            type: boolean
+            version_added: "3.12.0"
         query_filters:
             description:
                 - List of parameters passed to the query string for both devices and VMs (Multiple values may be separated by commas).
@@ -1799,9 +1809,14 @@ def generate_group_name(self, grouping, group):
             group = group["value"]
 
         if self.group_names_raw:
-            return group
+            group_name = group
         else:
-            return "_".join([grouping, group])
+            group_name = "_".join([grouping, group])
+
+        if self.group_names_prefix:
+            group_name = "netbox_" + group_name
+
+        return group_name
 
     def add_host_to_groups(self, host, hostname):
         site_group_by = self._pluralize_group_by("site")
@@ -1950,11 +1965,19 @@ def _fill_host_variables(self, host, hostname):
 
         extracted_primary_ip4 = self.extract_primary_ip4(host=host)
         if extracted_primary_ip4:
-            self._set_variable(hostname, "primary_ip4", extracted_primary_ip4)
+            if self.host_vars_prefix:
+                hostvar = "netbox_primary_ipv4"
+            else:
+                hostvar = "primary_ipv4"
+            self._set_variable(hostname, hostvar, extracted_primary_ip4)
 
         extracted_primary_ip6 = self.extract_primary_ip6(host=host)
         if extracted_primary_ip6:
-            self._set_variable(hostname, "primary_ip6", extracted_primary_ip6)
+            if self.host_vars_prefix:
+                hostvar = "netbox_primary_ipv6"
+            else:
+                hostvar = "primary_ipv6"
+            self._set_variable(hostname, hostvar, extracted_primary_ip6)
 
         extracted_oob_ip = self.extract_oob_ip(host=host)
         if extracted_oob_ip:
@@ -1996,9 +2019,17 @@ def _fill_host_variables(self, host, hostname):
                 )
             ):
                 for key, value in extracted_value.items():
-                    self._set_variable(hostname, key, value)
+                    if self.host_vars_prefix:
+                        hostvar = "netbox_" + key
+                    else:
+                        hostvar = key
+                    self._set_variable(hostname, hostvar, value)
             else:
-                self._set_variable(hostname, attribute, extracted_value)
+                if self.host_vars_prefix:
+                    hostvar = "netbox_" + attribute
+                else:
+                    hostvar = attribute
+                self._set_variable(hostname, hostvar, extracted_value)
 
     def _get_host_virtual_chassis_master(self, host):
         virtual_chassis = host.get("virtual_chassis", None)
@@ -2183,6 +2214,8 @@ def parse(self, inventory, loader, path, cache=True):
         self.dns_name = self.get_option("dns_name")
         self.ansible_host_dns_name = self.get_option("ansible_host_dns_name")
         self.racks = self.get_option("racks")
+        self.group_names_prefix = self.get_option("group_names_prefix")
+        self.host_vars_prefix = self.get_option("host_vars_prefix")
 
         # Compile regular expressions, if any
         self.rename_variables = self.parse_rename_variables(