Before any services are started, npm install . will be run on the deployed repo.
npm will handle the preinstall, install, and postinstall hooks.
postinstall is a good place to put bundle steps like browserify.
I think we should do that and possible take a look at other scripts in the Makefile
and bring them in the in the scripts object of package.json.. possibly completely eliminate the need for a makefile as suggested by https://twitter.com/substack/status/337310410657128448