diff --git a/Makefile b/Makefile
index 789cf8722..33a5125a8 100644
--- a/Makefile
+++ b/Makefile
@@ -1,3 +1,6 @@
 generate-release:
+# Run both update-codegen.sh and update-deps.sh to reconcile deps on update.
+# There are no vendor/ changing patches in this repo, otherwise we'd need to re-apply those.
+	./hack/update-codegen.sh
 	./openshift/generate.sh
 .PHONY: generate-release