1847 Market Street, San Francisco, CA 94103 – steps from public transit, in the heart of Hayes Valley. Join us December 15-21 for special events daily, exclusive previews, and local designer showcases. Open Monday-Saturday: 10am-8pm, Sunday: 11am-7pm with extended hours during opening week.
Our San Francisco flagship isn't just a store—it's a celebration of the City's creative soul. Designed by local architects Studio Pacific, the space honors the building's 1920s heritage while embracing modern sustainability. Every detail reflects San Francisco's values: reclaimed redwood fixtures from the old Presidio, energy-efficient systems that cut our carbon footprint by 60%, and a community events space where local artists, designers, and changemakers can gather.
+
This is where the Bay Area's fashion-forward meet earth-conscious shoppers. Where you'll find cutting-edge sustainable brands alongside classic pieces built to last. Where personal style consultations are free, alterations are done on-site, and every purchase supports local makers.
+
We've partnered with 15 Bay Area designers to create exclusive pieces you'll only find here. From Outer Sunset surf-inspired casualwear to Mission District streetwear with a conscience, this collection is San Francisco through and through.
+
+
+
+
+
style
+
light
+
+
+
CURATED BY SF, FOR SF
+
Exclusive Bay Area Designer Collaborations
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Ocean Beach Textiles
+
Hand-dyed organic cotton pieces by Marina Chen, inspired by Outer Sunset fog patterns.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Mission Made Leather
+
Upcycled leather accessories by Carlos Rodriguez, crafted from reclaimed materials.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Golden Gate Knits
+
Luxe cashmere blends by Sophia Williams in colors inspired by the Golden Gate Bridge.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Bay Basics Co.
+
Essential pieces by Alex Tanaka made from recycled ocean plastics.
+
+
+
+
+
+
+
+
style
+
secondary
+
+
+
SEVEN DAYS OF CELEBRATION
+
Opening Week Events: December 15-21
+
Monday, Dec 15 - Grand Opening 10am: Ribbon cutting ceremony with Mayor. 12pm-8pm: 20% off entire store. 6pm: Evening reception with light bites & local wines. RSVP required for evening event.
+
Tuesday, Dec 16 - Sustainable Style Workshop 6pm-8pm: "Building a Capsule Wardrobe" with our style team. Learn to create 30+ outfits from 15 pieces. Complimentary styling session included. Capacity: 30 people.
+
Wednesday, Dec 17 - Local Designer Night 5pm-9pm: Meet Bay Area designers. Exclusive first look at SF collection. Trunk shows and personal fittings. Light refreshments.
+
Thursday, Dec 18 - Community Give-Back All-day: 10% of sales donated to SF-Marin Food Bank. Clothing drive for One Warm Coat. Meet representatives from local nonprofits. Free alterations on donations.
+
Friday, Dec 19 - Fashion Forward Panel 7pm: Panel discussion "Sustainable Fashion in the Bay Area" featuring local designers and sustainability experts. Q&A and networking. Free admission, RSVP required.
+
Saturday, Dec 20 - Style Sessions 10am-6pm: Free 30-minute personal styling appointments. Professional alterations at 50% off. DJ and refreshments all day. Kids' creative corner with eco-friendly crafts.
+
Sunday, Dec 21 - Closing Celebration 11am-7pm: Final day of opening week specials. 3pm: Raffle drawing for $500 gift card. 5pm: Thank you toast with the team. Extended 30% discount on select items.
+
+
+
+
+
style
+
light
+
+
+
EXPERIENCE THE DIFFERENCE
+
What Makes Our SF Store Special
+
100% Sustainable Materials – Every item meets our strict environmental standards for conscious shopping.
+
15 Bay Area Designers – Exclusive collaborations you won't find anywhere else, supporting local makers.
+
Free Style Consultations – Our experts help you find your perfect look with complimentary personal styling.
+
Same-Day Alterations – Professional tailoring while you browse for the perfect fit.
+
Events & Workshops – Regular gatherings for the style-conscious community at our event space.
+
Clothing Repair Program – Extend the life of your favorite pieces with our repair services.
+
+
+
+
+
style
+
secondary
+
+
+
+
+
+
BE PART OF THE STORY
+
Join us for the grand opening of WKND Trendsetters San Francisco. RSVP for exclusive opening week events and be among the first to experience conscious fashion, California style.
+
+
+
+
diff --git a/content/content/san-francisco-opening-v4.md b/content/content/san-francisco-opening-v4.md
new file mode 100644
index 0000000..5d66cc4
--- /dev/null
+++ b/content/content/san-francisco-opening-v4.md
@@ -0,0 +1,189 @@
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| ![SF store exterior][image0] |
++---------------------------------------------------------------------------------------------------------------+
+| ## San Francisco, Your Style Story Starts Here |
+| |
+| Discover our newest flagship at 1847 Market Street. Where the City's creative spirit meets conscious fashion. |
+| |
+| Grand Opening: December 15, 2025 |
+| |
+| **[RSVP for Opening Event](/)** |
++---------------------------------------------------------------------------------------------------------------+
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
++------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| CELEBRATE WITH US |
+| |
+| ## Find Us in the Heart of Hayes Valley |
+| |
+| 1847 Market Street, San Francisco, CA 94103 – steps from public transit, in the heart of Hayes Valley. Join us |
+| December 15-21 for special events daily, exclusive previews, and local designer showcases. Open Monday-Saturday: |
+| 10am-8pm, Sunday: 11am-7pm with extended hours during opening week. |
+| |
+| **[Get Directions](/)** |
++------------------------------------------------------------------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+A SPACE DESIGNED FOR SAN FRANCISCO
+
+## Where Conscious Fashion Meets California Cool
+
+Our San Francisco flagship isn't just a store—it's a celebration of the City's creative soul. Designed by local architects Studio Pacific, the space honors the building's 1920s heritage while embracing modern sustainability. Every detail reflects San Francisco's values: reclaimed redwood fixtures from the old Presidio, energy-efficient systems that cut our carbon footprint by 60%, and a community events space where local artists, designers, and changemakers can gather.
+
+This is where the Bay Area's fashion-forward meet earth-conscious shoppers. Where you'll find cutting-edge sustainable brands alongside classic pieces built to last. Where personal style consultations are free, alterations are done on-site, and every purchase supports local makers.
+
+We've partnered with 15 Bay Area designers to create exclusive pieces you'll only find here. From Outer Sunset surf-inspired casualwear to Mission District streetwear with a conscience, this collection is San Francisco through and through.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+CURATED BY SF, FOR SF
+
+## Exclusive Bay Area Designer Collaborations
+
++-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| ![Textile pattern detail][image1] | **SF Exclusive** |
+| | |
+| | ### Ocean Beach Textiles |
+| | |
+| | Hand-dyed organic cotton pieces by Marina Chen, inspired |
+| | by Outer Sunset fog patterns. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Leather goods detail][image2] | **SF Exclusive** |
+| | |
+| | ### Mission Made Leather |
+| | |
+| | Upcycled leather accessories by Carlos Rodriguez, crafted |
+| | from reclaimed materials. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Knitwear detail][image3] | **SF Exclusive** |
+| | |
+| | ### Golden Gate Knits |
+| | |
+| | Luxe cashmere blends by Sophia Williams in colors |
+| | inspired by the Golden Gate Bridge. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Sustainable basics][image4] | **SF Exclusive** |
+| | |
+| | ### Bay Basics Co. |
+| | |
+| | Essential pieces by Alex Tanaka made from recycled ocean |
+| | plastics. |
++-----------------------------------+-----------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+SEVEN DAYS OF CELEBRATION
+
+## Opening Week Events: December 15-21
+
+**Monday, Dec 15 - Grand Opening**\
+10am: Ribbon cutting ceremony with Mayor. 12pm-8pm: 20% off entire store. 6pm: Evening reception with light bites & local wines. RSVP required for evening event.
+
+**Tuesday, Dec 16 - Sustainable Style Workshop**\
+6pm-8pm: "Building a Capsule Wardrobe" with our style team. Learn to create 30+ outfits from 15 pieces. Complimentary styling session included. Capacity: 30 people.
+
+**Wednesday, Dec 17 - Local Designer Night**\
+5pm-9pm: Meet Bay Area designers. Exclusive first look at SF collection. Trunk shows and personal fittings. Light refreshments.
+
+**Thursday, Dec 18 - Community Give-Back**\
+All-day: 10% of sales donated to SF-Marin Food Bank. Clothing drive for One Warm Coat. Meet representatives from local nonprofits. Free alterations on donations.
+
+**Friday, Dec 19 - Fashion Forward Panel**\
+7pm: Panel discussion "Sustainable Fashion in the Bay Area" featuring local designers and sustainability experts. Q\&A and networking. Free admission, RSVP required.
+
+**Saturday, Dec 20 - Style Sessions**\
+10am-6pm: Free 30-minute personal styling appointments. Professional alterations at 50% off. DJ and refreshments all day. Kids' creative corner with eco-friendly crafts.
+
+**Sunday, Dec 21 - Closing Celebration**\
+11am-7pm: Final day of opening week specials. 3pm: Raffle drawing for $500 gift card. 5pm: Thank you toast with the team. Extended 30% discount on select items.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+EXPERIENCE THE DIFFERENCE
+
+## What Makes Our SF Store Special
+
+**100% Sustainable Materials** – Every item meets our strict environmental standards for conscious shopping.
+
+**15 Bay Area Designers** – Exclusive collaborations you won't find anywhere else, supporting local makers.
+
+**Free Style Consultations** – Our experts help you find your perfect look with complimentary personal styling.
+
+**Same-Day Alterations** – Professional tailoring while you browse for the perfect fit.
+
+**Events & Workshops** – Regular gatherings for the style-conscious community at our event space.
+
+**Clothing Repair Program** – Extend the life of your favorite pieces with our repair services.
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
++-----------------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------------+
+| BE PART OF THE STORY |
+| |
+| Join us for the grand opening of WKND Trendsetters San Francisco. RSVP for exclusive opening week events and be among |
+| the first to experience conscious fashion, California style. |
+| |
+| **[Reserve Your Spot](/)** |
++-----------------------------------------------------------------------------------------------------------------------+
+
+[image0]: https://main--sdk-5--paolomoz.aem.page/media_15b2237d556f6f9cd3b0a118c029d3ef224a88f65.avif#width=1216&height=832
+
+[image1]: https://main--sdk-5--paolomoz.aem.page/media_18f9f5789942588789d1d4413e949c8a240b331f8.avif#width=1216&height=832
+
+[image2]: https://main--sdk-5--paolomoz.aem.page/media_1d015f817426bae6aead805abe2607e9b52331845.avif#width=1216&height=832
+
+[image3]: https://main--sdk-5--paolomoz.aem.page/media_19678314946834d8742084b96eb7dcec35ed1471d.avif#width=1216&height=832
+
+[image4]: https://main--sdk-5--paolomoz.aem.page/media_1b684e86a5f90ab81cb736f5bf7789dd09cb8fe8b.avif#width=1216&height=832
diff --git a/content/content/san-francisco-opening-v4.plain.html b/content/content/san-francisco-opening-v4.plain.html
new file mode 100644
index 0000000..9b03b23
--- /dev/null
+++ b/content/content/san-francisco-opening-v4.plain.html
@@ -0,0 +1,182 @@
+
+
+
+
+
style
+
dark
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
San Francisco, Your Style Story Starts Here
+
Discover our newest flagship at 1847 Market Street. Where the City's creative spirit meets conscious fashion.
1847 Market Street, San Francisco, CA 94103 – steps from public transit, in the heart of Hayes Valley. Join us December 15-21 for special events daily, exclusive previews, and local designer showcases. Open Monday-Saturday: 10am-8pm, Sunday: 11am-7pm with extended hours during opening week.
Our San Francisco flagship isn't just a store—it's a celebration of the City's creative soul. Designed by local architects Studio Pacific, the space honors the building's 1920s heritage while embracing modern sustainability. Every detail reflects San Francisco's values: reclaimed redwood fixtures from the old Presidio, energy-efficient systems that cut our carbon footprint by 60%, and a community events space where local artists, designers, and changemakers can gather.
+
This is where the Bay Area's fashion-forward meet earth-conscious shoppers. Where you'll find cutting-edge sustainable brands alongside classic pieces built to last. Where personal style consultations are free, alterations are done on-site, and every purchase supports local makers.
+
We've partnered with 15 Bay Area designers to create exclusive pieces you'll only find here. From Outer Sunset surf-inspired casualwear to Mission District streetwear with a conscience, this collection is San Francisco through and through.
+
+
+
+
+
style
+
light
+
+
+
CURATED BY SF, FOR SF
+
Exclusive Bay Area Designer Collaborations
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Ocean Beach Textiles
+
Hand-dyed organic cotton pieces by Marina Chen, inspired by Outer Sunset fog patterns.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Mission Made Leather
+
Upcycled leather accessories by Carlos Rodriguez, crafted from reclaimed materials.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Golden Gate Knits
+
Luxe cashmere blends by Sophia Williams in colors inspired by the Golden Gate Bridge.
+
+
+
+
+
+
+
+
+
+
+
+
+
SF Exclusive
+
Bay Basics Co.
+
Essential pieces by Alex Tanaka made from recycled ocean plastics.
+
+
+
+
+
+
+
+
style
+
secondary
+
+
+
SEVEN DAYS OF CELEBRATION
+
Opening Week Events: December 15-21
+
Monday, Dec 15 - Grand Opening 10am: Ribbon cutting ceremony with Mayor. 12pm-8pm: 20% off entire store. 6pm: Evening reception with light bites & local wines. RSVP required for evening event.
+
Tuesday, Dec 16 - Sustainable Style Workshop 6pm-8pm: "Building a Capsule Wardrobe" with our style team. Learn to create 30+ outfits from 15 pieces. Complimentary styling session included. Capacity: 30 people.
+
Wednesday, Dec 17 - Local Designer Night 5pm-9pm: Meet Bay Area designers. Exclusive first look at SF collection. Trunk shows and personal fittings. Light refreshments.
+
Thursday, Dec 18 - Community Give-Back All-day: 10% of sales donated to SF-Marin Food Bank. Clothing drive for One Warm Coat. Meet representatives from local nonprofits. Free alterations on donations.
+
Friday, Dec 19 - Fashion Forward Panel 7pm: Panel discussion "Sustainable Fashion in the Bay Area" featuring local designers and sustainability experts. Q&A and networking. Free admission, RSVP required.
+
Saturday, Dec 20 - Style Sessions 10am-6pm: Free 30-minute personal styling appointments. Professional alterations at 50% off. DJ and refreshments all day. Kids' creative corner with eco-friendly crafts.
+
Sunday, Dec 21 - Closing Celebration 11am-7pm: Final day of opening week specials. 3pm: Raffle drawing for $500 gift card. 5pm: Thank you toast with the team. Extended 30% discount on select items.
+
+
+
+
+
style
+
light
+
+
+
EXPERIENCE THE DIFFERENCE
+
What Makes Our SF Store Special
+
100% Sustainable Materials – Every item meets our strict environmental standards for conscious shopping.
+
15 Bay Area Designers – Exclusive collaborations you won't find anywhere else, supporting local makers.
+
Free Style Consultations – Our experts help you find your perfect look with complimentary personal styling.
+
Same-Day Alterations – Professional tailoring while you browse for the perfect fit.
+
Events & Workshops – Regular gatherings for the style-conscious community at our event space.
+
Clothing Repair Program – Extend the life of your favorite pieces with our repair services.
+
+
+
+
+
style
+
secondary
+
+
+
+
+
+
BE PART OF THE STORY
+
Join us for the grand opening of WKND Trendsetters San Francisco. RSVP for exclusive opening week events and be among the first to experience conscious fashion, California style.
+---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| |
++---------------------------------------------------------------------------------------------------------------+
+| ## Your Bay Area Adventure Starts Here |
+| |
+| WKND Trendsetters lands in San Francisco. Where urban edge meets outdoor adventure. Your new home for |
+| conscious fashion that works as hard as you do. |
+| |
+| Opening December 15, 2025 | 1847 Market Street, Hayes Valley |
+| |
+| Join the Opening Celebration |
++---------------------------------------------------------------------------------------------------------------+
+
style
light
+------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| MADE FOR SAN FRANCISCO LIVING |
+| |
+| ## From Surf Sessions to City Streets |
+| |
+| San Francisco demands versatility. Morning runs across the Golden Gate Bridge. Afternoon meetings in SoMa. |
+| Weekend surf sessions at Ocean Beach. Our new flagship delivers fashion that transitions seamlessly through |
+| your day. Sustainable materials that breathe. Layering pieces for microclimates. Style that works from trail |
+| to tavern without compromise. |
+| |
+| Explore Opening Week Events |
++------------------------------------------------------------------------------------------------------------------+
+
style
secondary
YOUR OUTDOOR LIFESTYLE HEADQUARTERS
Style That Moves With You
San Francisco isn't just a city—it's a lifestyle. Our new location celebrates that spirit with curated collections for every adventure. Whether you're crushing the Lyon Street Steps, catching waves at Fort Point, or cycling through Marin, we've got you covered with gear that looks as good as it performs.
Reclaimed redwood fixtures honor local heritage. Energy-efficient design cuts our footprint. A community space for workshops, panels, and gatherings. This isn't just retail—it's your new base camp for living the Bay Area dream.
+
style
light
COLLECTIONS BUILT FOR THE BAY
Explore Our Launch Categories
+-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| | ACTIVE COLLECTION |
+| | |
+| | ### Urban Runner |
+| | |
+| | Technical layers for San Francisco's microclimates. |
+| | From fog-covered mornings to sunny afternoons, stay |
+| | comfortable mile after mile. |
COASTAL CASUAL
Beach to Bar
Effortless pieces inspired by California surf culture. Natural fabrics, relaxed fits, weathered authenticity.
CITY EXPLORER
Weekend Wanderer
Elevated comfort for urban adventures. Durable, packable, and ready for anything the city throws at you.
+
style
secondary
OPENING WEEK: DECEMBER 15-21
Seven Days, Seven Experiences
Monday Dec 15: Grand Opening Kickoff
+Join Mayor London Breed for the ribbon cutting at 10am. All-day celebration with 20% off storewide. Evening reception features local craft beer from Fort Point, wine from Napa, and bites from Tartine. Live DJ set 6-9pm. RSVP for evening event.
Tuesday Dec 16: Run Club Launch
+6:30am: Inaugural WKND SF Run Club departs for Embarcadero route (5 miles). All paces welcome. Post-run coffee and pastries. Free running gear giveaway. Meet your new running crew.
Wednesday Dec 17: Sustainable Style Workshop
+7pm: "Building a Capsule Wardrobe for SF Living." Learn to create 30+ outfits from 15 versatile pieces that handle our weather. Complimentary personal styling session included. Limited to 30 participants.
Thursday Dec 18: Bike to Shop Day
+Ride your bike, get 15% off. Secure bike parking. Free basic bike maintenance clinic 12-2pm. Meet local cycling advocates. Helmet decorating station. Kids welcome.
Friday Dec 19: Surf & Style Panel
+7pm: Panel discussion featuring local surfers and sustainable fashion experts. "From Ocean Beach to Office: The SF Lifestyle." Q&A, networking, refreshments. Free admission.
Saturday Dec 20: Community Day
+10am-6pm: 10% of all sales benefit SF-Marin Food Bank. Free alterations all day. Kids' eco-craft corner. DJ spinning vinyl. Raffle for $500 shopping spree. Photo booth with Golden Gate backdrop.
Sunday Dec 21: Trail to Tavern Social
+11am: Group hike departs for Lands End Trail (moderate, 3 miles). Return to store for closing celebration toast at 2pm. Share your adventure stories. Final day of opening specials.
+
style
light
THE WKND SF EXPERIENCE
What Sets Us Apart
Layering Lab – Expert staff help you master San Francisco's notorious microclimates with smart layering strategies.
Gear That Goes – From trail to office to dinner, our pieces transition seamlessly through your day.
Repair & Refresh – On-site alterations and garment repair. Extend the life of pieces you love.
Community Hub – Weekly run clubs, bike meetups, and outdoor adventure planning sessions.
Local Partnerships – Exclusive collaborations with 12 Bay Area makers and outdoor brands.
Sustainability First – Every piece meets strict environmental standards. Quality over quantity, always.
+
style
secondary
YOUR BAY AREA BASE CAMP
Find Us in Hayes Valley
Location
+1847 Market Street, San Francisco, CA 94103
Transit
+MUNI: Van Ness Station (2 blocks)
+BART: Civic Center (5-minute walk)
+Bike: Racks at entrance, showers available
Features
+• Wheelchair accessible throughout
+• Fitting rooms for all abilities
+• Gender-neutral facilities
+• Sensory-friendly shopping: First Sunday monthly, 9-10am
+
style
dark
UNLEASH YOUR INNER EXPLORER
San Francisco rewards those who embrace the adventure. Our new store celebrates your active lifestyle with gear that performs, style that inspires, and a community that gets it. Join us December 15 for the grand opening.
+
+
+
+
\ No newline at end of file
diff --git a/content/content/san-francisco-opening-v5.md b/content/content/san-francisco-opening-v5.md
new file mode 100644
index 0000000..2c2634c
--- /dev/null
+++ b/content/content/san-francisco-opening-v5.md
@@ -0,0 +1,222 @@
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| ![SF store with Golden Gate Bridge backdrop][image0] |
++---------------------------------------------------------------------------------------------------------------+
+| ## Your Bay Area Adventure Starts Here |
+| |
+| WKND Trendsetters lands in San Francisco. Where urban edge meets outdoor adventure. Your new home for |
+| conscious fashion that works as hard as you do. |
+| |
+| Opening December 15, 2025 | 1847 Market Street, Hayes Valley |
+| |
+| **[Join the Opening Celebration](/)** |
++---------------------------------------------------------------------------------------------------------------+
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
++------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| MADE FOR SAN FRANCISCO LIVING |
+| |
+| ## From Surf Sessions to City Streets |
+| |
+| San Francisco demands versatility. Morning runs across the Golden Gate Bridge. Afternoon meetings in SoMa. |
+| Weekend surf sessions at Ocean Beach. Our new flagship delivers fashion that transitions seamlessly through |
+| your day. Sustainable materials that breathe. Layering pieces for microclimates. Style that works from trail |
+| to tavern without compromise. |
+| |
+| **[Explore Opening Week Events](/)** |
++------------------------------------------------------------------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+YOUR OUTDOOR LIFESTYLE HEADQUARTERS
+
+## Style That Moves With You
+
+San Francisco isn't just a city—it's a lifestyle. Our new location celebrates that spirit with curated collections for every adventure. Whether you're crushing the Lyon Street Steps, catching waves at Fort Point, or cycling through Marin, we've got you covered with gear that looks as good as it performs.
+
+Reclaimed redwood fixtures honor local heritage. Energy-efficient design cuts our footprint. A community space for workshops, panels, and gatherings. This isn't just retail—it's your new base camp for living the Bay Area dream.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+COLLECTIONS BUILT FOR THE BAY
+
+## Explore Our Launch Categories
+
++-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| ![Runner on coastal trail][image1] | **ACTIVE COLLECTION** |
+| | |
+| | ### Urban Runner |
+| | |
+| | Technical layers for San Francisco's microclimates. |
+| | From fog-covered mornings to sunny afternoons, stay |
+| | comfortable mile after mile. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Cyclist in Marin][image2] | **RIDE COLLECTION** |
+| | |
+| | ### Cyclist Essentials |
+| | |
+| | Performance pieces that transition from bike path to |
+| | coffee shop. Wind-resistant, versatile, and always |
+| | stylish. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Beach casual style][image3] | **COASTAL CASUAL** |
+| | |
+| | ### Beach to Bar |
+| | |
+| | Effortless pieces inspired by California surf culture. |
+| | Natural fabrics, relaxed fits, weathered authenticity. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Urban outdoor gear][image4] | **CITY EXPLORER** |
+| | |
+| | ### Weekend Wanderer |
+| | |
+| | Elevated comfort for urban adventures. Durable, |
+| | packable, and ready for anything the city throws at you. |
++-----------------------------------+-----------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+OPENING WEEK: DECEMBER 15-21
+
+## Seven Days, Seven Experiences
+
+**Monday Dec 15: Grand Opening Kickoff**\
+Join Mayor London Breed for the ribbon cutting at 10am. All-day celebration with 20% off storewide. Evening reception features local craft beer from Fort Point, wine from Napa, and bites from Tartine. Live DJ set 6-9pm. RSVP for evening event.
+
+**Tuesday Dec 16: Run Club Launch**\
+6:30am: Inaugural WKND SF Run Club departs for Embarcadero route (5 miles). All paces welcome. Post-run coffee and pastries. Free running gear giveaway. Meet your new running crew.
+
+**Wednesday Dec 17: Sustainable Style Workshop**\
+7pm: "Building a Capsule Wardrobe for SF Living." Learn to create 30+ outfits from 15 versatile pieces that handle our weather. Complimentary personal styling session included. Limited to 30 participants.
+
+**Thursday Dec 18: Bike to Shop Day**\
+Ride your bike, get 15% off. Secure bike parking. Free basic bike maintenance clinic 12-2pm. Meet local cycling advocates. Helmet decorating station. Kids welcome.
+
+**Friday Dec 19: Surf & Style Panel**\
+7pm: Panel discussion featuring local surfers and sustainable fashion experts. "From Ocean Beach to Office: The SF Lifestyle." Q&A, networking, refreshments. Free admission.
+
+**Saturday Dec 20: Community Day**\
+10am-6pm: 10% of all sales benefit SF-Marin Food Bank. Free alterations all day. Kids' eco-craft corner. DJ spinning vinyl. Raffle for $500 shopping spree. Photo booth with Golden Gate backdrop.
+
+**Sunday Dec 21: Trail to Tavern Social**\
+11am: Group hike departs for Lands End Trail (moderate, 3 miles). Return to store for closing celebration toast at 2pm. Share your adventure stories. Final day of opening specials.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+THE WKND SF EXPERIENCE
+
+## What Sets Us Apart
+
+**Layering Lab** – Expert staff help you master San Francisco's notorious microclimates with smart layering strategies.
+
+**Gear That Goes** – From trail to office to dinner, our pieces transition seamlessly through your day.
+
+**Repair & Refresh** – On-site alterations and garment repair. Extend the life of pieces you love.
+
+**Community Hub** – Weekly run clubs, bike meetups, and outdoor adventure planning sessions.
+
+**Local Partnerships** – Exclusive collaborations with 12 Bay Area makers and outdoor brands.
+
+**Sustainability First** – Every piece meets strict environmental standards. Quality over quantity, always.
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+YOUR BAY AREA BASE CAMP
+
+## Find Us in Hayes Valley
+
+**Location**\
+1847 Market Street, San Francisco, CA 94103
+
+**Transit**\
+MUNI: Van Ness Station (2 blocks)\
+BART: Civic Center (5-minute walk)\
+Bike: Racks at entrance, showers available
+
+**Hours**\
+Mon-Sat: 10am-8pm\
+Sun: 11am-7pm\
+Extended hours opening week
+
+**Features**\
+• Wheelchair accessible throughout\
+• Fitting rooms for all abilities\
+• Gender-neutral facilities\
+• Sensory-friendly shopping: First Sunday monthly, 9-10am
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++-----------------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------------+
+| UNLEASH YOUR INNER EXPLORER |
+| |
+| San Francisco rewards those who embrace the adventure. Our new store celebrates your active lifestyle with gear that |
+| performs, style that inspires, and a community that gets it. Join us December 15 for the grand opening. |
+| |
+| **[RSVP for Opening Events](/)** |
++-----------------------------------------------------------------------------------------------------------------------+
+
+[image0]: https://main--sdk-5--paolomoz.aem.page/media_15b2237d556f6f9cd3b0a118c029d3ef224a88f65.avif#width=1216&height=832
+
+[image1]: https://main--sdk-5--paolomoz.aem.page/media_18f9f5789942588789d1d4413e949c8a240b331f8.avif#width=1216&height=832
+
+[image2]: https://main--sdk-5--paolomoz.aem.page/media_1d015f817426bae6aead805abe2607e9b52331845.avif#width=1216&height=832
+
+[image3]: https://main--sdk-5--paolomoz.aem.page/media_19678314946834d8742084b96eb7dcec35ed1471d.avif#width=1216&height=832
+
+[image4]: https://main--sdk-5--paolomoz.aem.page/media_1b684e86a5f90ab81cb736f5bf7789dd09cb8fe8b.avif#width=1216&height=832
diff --git a/content/content/san-francisco-opening-v5.plain.html b/content/content/san-francisco-opening-v5.plain.html
new file mode 100644
index 0000000..5334249
--- /dev/null
+++ b/content/content/san-francisco-opening-v5.plain.html
@@ -0,0 +1,61 @@
+
style
dark
+---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| |
++---------------------------------------------------------------------------------------------------------------+
+| ## Your Bay Area Adventure Starts Here |
+| |
+| WKND Trendsetters lands in San Francisco. Where urban edge meets outdoor adventure. Your new home for |
+| conscious fashion that works as hard as you do. |
+| |
+| Opening December 15, 2025 | 1847 Market Street, Hayes Valley |
+| |
+| Join the Opening Celebration |
++---------------------------------------------------------------------------------------------------------------+
+
style
light
+------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| MADE FOR SAN FRANCISCO LIVING |
+| |
+| ## From Surf Sessions to City Streets |
+| |
+| San Francisco demands versatility. Morning runs across the Golden Gate Bridge. Afternoon meetings in SoMa. |
+| Weekend surf sessions at Ocean Beach. Our new flagship delivers fashion that transitions seamlessly through |
+| your day. Sustainable materials that breathe. Layering pieces for microclimates. Style that works from trail |
+| to tavern without compromise. |
+| |
+| Explore Opening Week Events |
++------------------------------------------------------------------------------------------------------------------+
+
style
secondary
YOUR OUTDOOR LIFESTYLE HEADQUARTERS
Style That Moves With You
San Francisco isn't just a city—it's a lifestyle. Our new location celebrates that spirit with curated collections for every adventure. Whether you're crushing the Lyon Street Steps, catching waves at Fort Point, or cycling through Marin, we've got you covered with gear that looks as good as it performs.
Reclaimed redwood fixtures honor local heritage. Energy-efficient design cuts our footprint. A community space for workshops, panels, and gatherings. This isn't just retail—it's your new base camp for living the Bay Area dream.
+
style
light
COLLECTIONS BUILT FOR THE BAY
Explore Our Launch Categories
+-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| | ACTIVE COLLECTION |
+| | |
+| | ### Urban Runner |
+| | |
+| | Technical layers for San Francisco's microclimates. |
+| | From fog-covered mornings to sunny afternoons, stay |
+| | comfortable mile after mile. |
COASTAL CASUAL
Beach to Bar
Effortless pieces inspired by California surf culture. Natural fabrics, relaxed fits, weathered authenticity.
CITY EXPLORER
Weekend Wanderer
Elevated comfort for urban adventures. Durable, packable, and ready for anything the city throws at you.
+
style
secondary
OPENING WEEK: DECEMBER 15-21
Seven Days, Seven Experiences
Monday Dec 15: Grand Opening Kickoff
+Join Mayor London Breed for the ribbon cutting at 10am. All-day celebration with 20% off storewide. Evening reception features local craft beer from Fort Point, wine from Napa, and bites from Tartine. Live DJ set 6-9pm. RSVP for evening event.
Tuesday Dec 16: Run Club Launch
+6:30am: Inaugural WKND SF Run Club departs for Embarcadero route (5 miles). All paces welcome. Post-run coffee and pastries. Free running gear giveaway. Meet your new running crew.
Wednesday Dec 17: Sustainable Style Workshop
+7pm: "Building a Capsule Wardrobe for SF Living." Learn to create 30+ outfits from 15 versatile pieces that handle our weather. Complimentary personal styling session included. Limited to 30 participants.
Thursday Dec 18: Bike to Shop Day
+Ride your bike, get 15% off. Secure bike parking. Free basic bike maintenance clinic 12-2pm. Meet local cycling advocates. Helmet decorating station. Kids welcome.
Friday Dec 19: Surf & Style Panel
+7pm: Panel discussion featuring local surfers and sustainable fashion experts. "From Ocean Beach to Office: The SF Lifestyle." Q&A, networking, refreshments. Free admission.
Saturday Dec 20: Community Day
+10am-6pm: 10% of all sales benefit SF-Marin Food Bank. Free alterations all day. Kids' eco-craft corner. DJ spinning vinyl. Raffle for $500 shopping spree. Photo booth with Golden Gate backdrop.
Sunday Dec 21: Trail to Tavern Social
+11am: Group hike departs for Lands End Trail (moderate, 3 miles). Return to store for closing celebration toast at 2pm. Share your adventure stories. Final day of opening specials.
+
style
light
THE WKND SF EXPERIENCE
What Sets Us Apart
Layering Lab – Expert staff help you master San Francisco's notorious microclimates with smart layering strategies.
Gear That Goes – From trail to office to dinner, our pieces transition seamlessly through your day.
Repair & Refresh – On-site alterations and garment repair. Extend the life of pieces you love.
Community Hub – Weekly run clubs, bike meetups, and outdoor adventure planning sessions.
Local Partnerships – Exclusive collaborations with 12 Bay Area makers and outdoor brands.
Sustainability First – Every piece meets strict environmental standards. Quality over quantity, always.
+
style
secondary
YOUR BAY AREA BASE CAMP
Find Us in Hayes Valley
Location
+1847 Market Street, San Francisco, CA 94103
Transit
+MUNI: Van Ness Station (2 blocks)
+BART: Civic Center (5-minute walk)
+Bike: Racks at entrance, showers available
Features
+• Wheelchair accessible throughout
+• Fitting rooms for all abilities
+• Gender-neutral facilities
+• Sensory-friendly shopping: First Sunday monthly, 9-10am
+
style
dark
UNLEASH YOUR INNER EXPLORER
San Francisco rewards those who embrace the adventure. Our new store celebrates your active lifestyle with gear that performs, style that inspires, and a community that gets it. Join us December 15 for the grand opening.
\ No newline at end of file
diff --git a/content/content/san-francisco-opening-v6.html b/content/content/san-francisco-opening-v6.html
new file mode 100644
index 0000000..23bc5df
--- /dev/null
+++ b/content/content/san-francisco-opening-v6.html
@@ -0,0 +1,118 @@
+
+
+
+
+
+
+
+
+
+
+
+
+
style
dark
+---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| |
++---------------------------------------------------------------------------------------------------------------+
+| ## Where Style Meets the Bay |
+| |
+| WKND Trendsetters opens in San Francisco. Fashion that understands your lifestyle—from Ocean Beach surf |
+| sessions to downtown meetings. Style without compromise. |
+| |
+| Grand Opening December 15 | 1847 Market Street |
+| |
+| RSVP Now |
++---------------------------------------------------------------------------------------------------------------+
+
style
light
+------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| THE SAN FRANCISCO WARDROBE |
+| |
+| ## Dress for San Francisco's Microclimates |
+| |
+| Start your morning with fog in the Sunset. Warm up by noon in SoMa. Cool down again by the Marina at sunset. |
+| San Francisco demands smart layering. Our new flagship specializes in versatile pieces that adapt to every |
+| microclimate. Natural fabrics that breathe. Technical layers that perform. Style that works from Presidio |
+| trails to Ferry Building dinners. |
+| |
+| Discover Our Collections |
++------------------------------------------------------------------------------------------------------------------+
+
style
secondary
SUSTAINABLE STYLE, CALIFORNIA SPIRIT
Built for How You Live
San Francisco moves differently. Early morning runs through Golden Gate Park. Bike commutes across the bridge. Weekend adventures in Marin. Evening gatherings in the Mission. Our store celebrates this rhythm with collections designed for the active, conscious Bay Area lifestyle.
Reclaimed materials from local sources. Energy systems powered by renewable sources. A community space for workshops, panels, and neighborhood gatherings. This is retail reimagined for San Francisco values—where every purchase supports sustainable practices and local artisans.
+
style
light
COLLECTIONS FOR THE CITY
Four Ways to Dress the Bay
+-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| | MORNING MOVEMENT |
+| | |
+| | ### Dawn Patrol |
+| | |
+| | Performance layers for early risers. Moisture-wicking |
+| | fabrics handle fog and sweat. Reflective details for |
+| | safe predawn runs. |
++-----------------------------------+-----------------------------------------------------------+
+| | RIDE READY |
+| | |
+| | ### Bike Commute |
+| | |
+| | Wind-resistant pieces that transition seamlessly. |
+| | Packable layers. Reflective elements. Professional |
+| | enough for meetings. |
++-----------------------------------+-----------------------------------------------------------+
+| | WEEKEND WAVES |
+| | |
+| | ### Surf & Sand |
+| | |
+| | Beach-ready comfort that works beyond the shore. Natural |
+| | fibers that dry fast. Easy style from Ocean Beach to |
+| | neighborhood breweries. |
++-----------------------------------+-----------------------------------------------------------+
+| | SUNSET SOCIAL |
+| | |
+| | ### Dusk to Dark |
+| | |
+| | Elevated comfort for SF evenings. Layer-friendly pieces |
+| | that handle temperature drops. Street style meets dinner |
+| | sophistication. |
++-----------------------------------+-----------------------------------------------------------+
+
style
secondary
OPENING WEEK EXPERIENCES
December 15-21: Seven Days of Discovery
Monday, December 15: Grand Opening
+10am: Official ribbon cutting. All-day: 20% off storewide. 6pm-9pm: Opening night celebration with local craft beer from Almanac, wine from Napa's sustainable vineyards, and bites from Tartine Bakery. DJ set by Bay Area artists. RSVP required for evening.
Tuesday, December 16: Morning Run Club
+6:30am: Inaugural WKND Run Club departs for Embarcadero waterfront route (5 miles, all paces). Post-run coffee from Ritual Roasters and pastries from Arizmendi. Free running buffs for first 50 participants. Build your running community.
Wednesday, December 17: Layering Masterclass
+7pm: "The San Francisco Capsule Wardrobe." Learn to layer like a local—15 pieces that create 40+ outfit combinations. Handle our microclimates with style. Complimentary 15-minute styling consultation. Limited to 30 attendees.
Thursday, December 18: Pedal & Shop
+All day: Arrive by bike, receive 15% off your purchase. 12pm-2pm: Free basic bike tune-ups from Box Dog Bikes. Meet advocacy groups working to make SF more bike-friendly. Helmet decorating station. Secure bike parking all day.
Friday, December 19: Beach Culture Panel
+7pm: "From Ocean Beach to Market Street: SF Surf Style." Panel with local surfers, sustainable fashion advocates, and coastal conservation leaders. Q&A, drinks, good conversation. Free admission, RSVP recommended.
Saturday, December 20: Community Day
+10am-6pm: 15% of all sales benefit SF-Marin Food Bank. Clothing drive for One Warm Coat. Free basic alterations all day. Kids' corner with eco-friendly art projects. Live music. Photo booth with GG Bridge backdrop. Grand prize drawing at 5pm.
Sunday, December 21: Trails to Ales
+10am: Group hike to Lands End with coastal views (3 miles, moderate, all welcome). 1pm: Return to store for closing celebration. Share trail stories over local beer and cider. Last chance for opening week specials. Thank you toast at 2pm.
+
style
light
WHY WKND SAN FRANCISCO
More Than a Store
Microclimate Experts – Our staff lives here. They know fog, wind, and sun. Get personalized layering advice that actually works.
Transit Friendly – MUNI, BART, bike, or walk. We're steps from Van Ness Station with secure bike parking and shower facilities.
Repair, Don't Replace – On-site alterations and garment repair services. Keep your favorite pieces in rotation longer.
Community First – Weekly run clubs, monthly bike rides, quarterly trail adventures. Join the WKND SF crew.
Local Makers – Partnerships with 12 Bay Area designers and artisans. Exclusive pieces made in the Bay.
Sustainable Always – 100% of our inventory meets strict environmental standards. Quality over quantity, every time.
+
style
secondary
FIND US IN HAYES VALLEY
1847 Market Street
Getting Here
+MUNI: Van Ness Station (2 blocks)
+BART: Civic Center Station (6-minute walk)
+Bike: Secure racks + showers available
+Car: Public parking at 17th & Market
Store Hours
+Monday-Saturday: 10am-8pm
+Sunday: 11am-7pm
+Opening week: Extended until 9pm
Accessibility
+Full wheelchair access
+All-gender restrooms
+Fitting rooms for all abilities
+Sensory-friendly hours: First Sunday monthly, 9-10am (soft lighting, reduced audio)
+-----------------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------------+
+| THE CITY AWAITS, DRESS ACCORDINGLY |
+| |
+| San Francisco demands versatility. Our new flagship delivers style that keeps pace with your active lifestyle. From |
+| morning fog to evening lights, from trail to tavern—we've got you covered. Join us December 15. |
+| |
+| Join the Opening Week |
++-----------------------------------------------------------------------------------------------------------------------+
+
+
+
+
\ No newline at end of file
diff --git a/content/content/san-francisco-opening-v6.md b/content/content/san-francisco-opening-v6.md
new file mode 100644
index 0000000..35f32b6
--- /dev/null
+++ b/content/content/san-francisco-opening-v6.md
@@ -0,0 +1,227 @@
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| ![SF Golden Gate Bridge at sunrise][image0] |
++---------------------------------------------------------------------------------------------------------------+
+| ## Where Style Meets the Bay |
+| |
+| WKND Trendsetters opens in San Francisco. Fashion that understands your lifestyle—from Ocean Beach surf |
+| sessions to downtown meetings. Style without compromise. |
+| |
+| Grand Opening December 15 | 1847 Market Street |
+| |
+| **[RSVP Now](/)** |
++---------------------------------------------------------------------------------------------------------------+
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
++------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| THE SAN FRANCISCO WARDROBE |
+| |
+| ## Dress for San Francisco's Microclimates |
+| |
+| Start your morning with fog in the Sunset. Warm up by noon in SoMa. Cool down again by the Marina at sunset. |
+| San Francisco demands smart layering. Our new flagship specializes in versatile pieces that adapt to every |
+| microclimate. Natural fabrics that breathe. Technical layers that perform. Style that works from Presidio |
+| trails to Ferry Building dinners. |
+| |
+| **[Discover Our Collections](/)** |
++------------------------------------------------------------------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+SUSTAINABLE STYLE, CALIFORNIA SPIRIT
+
+## Built for How You Live
+
+San Francisco moves differently. Early morning runs through Golden Gate Park. Bike commutes across the bridge. Weekend adventures in Marin. Evening gatherings in the Mission. Our store celebrates this rhythm with collections designed for the active, conscious Bay Area lifestyle.
+
+Reclaimed materials from local sources. Energy systems powered by renewable sources. A community space for workshops, panels, and neighborhood gatherings. This is retail reimagined for San Francisco values—where every purchase supports sustainable practices and local artisans.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+COLLECTIONS FOR THE CITY
+
+## Four Ways to Dress the Bay
+
++-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| ![Morning runner in fog][image1] | **MORNING MOVEMENT** |
+| | |
+| | ### Dawn Patrol |
+| | |
+| | Performance layers for early risers. Moisture-wicking |
+| | fabrics handle fog and sweat. Reflective details for |
+| | safe predawn runs. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Cyclist commuter][image2] | **RIDE READY** |
+| | |
+| | ### Bike Commute |
+| | |
+| | Wind-resistant pieces that transition seamlessly. |
+| | Packable layers. Reflective elements. Professional |
+| | enough for meetings. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Beach casual][image3] | **WEEKEND WAVES** |
+| | |
+| | ### Surf & Sand |
+| | |
+| | Beach-ready comfort that works beyond the shore. Natural |
+| | fibers that dry fast. Easy style from Ocean Beach to |
+| | neighborhood breweries. |
++-----------------------------------+-----------------------------------------------------------+
+| ![Evening casual][image4] | **SUNSET SOCIAL** |
+| | |
+| | ### Dusk to Dark |
+| | |
+| | Elevated comfort for SF evenings. Layer-friendly pieces |
+| | that handle temperature drops. Street style meets dinner |
+| | sophistication. |
++-----------------------------------+-----------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+OPENING WEEK EXPERIENCES
+
+## December 15-21: Seven Days of Discovery
+
+**Monday, December 15: Grand Opening**\
+10am: Official ribbon cutting. All-day: 20% off storewide. 6pm-9pm: Opening night celebration with local craft beer from Almanac, wine from Napa's sustainable vineyards, and bites from Tartine Bakery. DJ set by Bay Area artists. RSVP required for evening.
+
+**Tuesday, December 16: Morning Run Club**\
+6:30am: Inaugural WKND Run Club departs for Embarcadero waterfront route (5 miles, all paces). Post-run coffee from Ritual Roasters and pastries from Arizmendi. Free running buffs for first 50 participants. Build your running community.
+
+**Wednesday, December 17: Layering Masterclass**\
+7pm: "The San Francisco Capsule Wardrobe." Learn to layer like a local—15 pieces that create 40+ outfit combinations. Handle our microclimates with style. Complimentary 15-minute styling consultation. Limited to 30 attendees.
+
+**Thursday, December 18: Pedal & Shop**\
+All day: Arrive by bike, receive 15% off your purchase. 12pm-2pm: Free basic bike tune-ups from Box Dog Bikes. Meet advocacy groups working to make SF more bike-friendly. Helmet decorating station. Secure bike parking all day.
+
+**Friday, December 19: Beach Culture Panel**\
+7pm: "From Ocean Beach to Market Street: SF Surf Style." Panel with local surfers, sustainable fashion advocates, and coastal conservation leaders. Q&A, drinks, good conversation. Free admission, RSVP recommended.
+
+**Saturday, December 20: Community Day**\
+10am-6pm: 15% of all sales benefit SF-Marin Food Bank. Clothing drive for One Warm Coat. Free basic alterations all day. Kids' corner with eco-friendly art projects. Live music. Photo booth with GG Bridge backdrop. Grand prize drawing at 5pm.
+
+**Sunday, December 21: Trails to Ales**\
+10am: Group hike to Lands End with coastal views (3 miles, moderate, all welcome). 1pm: Return to store for closing celebration. Share trail stories over local beer and cider. Last chance for opening week specials. Thank you toast at 2pm.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+WHY WKND SAN FRANCISCO
+
+## More Than a Store
+
+**Microclimate Experts** – Our staff lives here. They know fog, wind, and sun. Get personalized layering advice that actually works.
+
+**Transit Friendly** – MUNI, BART, bike, or walk. We're steps from Van Ness Station with secure bike parking and shower facilities.
+
+**Repair, Don't Replace** – On-site alterations and garment repair services. Keep your favorite pieces in rotation longer.
+
+**Community First** – Weekly run clubs, monthly bike rides, quarterly trail adventures. Join the WKND SF crew.
+
+**Local Makers** – Partnerships with 12 Bay Area designers and artisans. Exclusive pieces made in the Bay.
+
+**Sustainable Always** – 100% of our inventory meets strict environmental standards. Quality over quantity, every time.
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+FIND US IN HAYES VALLEY
+
+## 1847 Market Street
+
+**Getting Here**\
+MUNI: Van Ness Station (2 blocks)\
+BART: Civic Center Station (6-minute walk)\
+Bike: Secure racks + showers available\
+Car: Public parking at 17th & Market
+
+**Store Hours**\
+Monday-Saturday: 10am-8pm\
+Sunday: 11am-7pm\
+Opening week: Extended until 9pm
+
+**Accessibility**\
+Full wheelchair access\
+All-gender restrooms\
+Fitting rooms for all abilities\
+Sensory-friendly hours: First Sunday monthly, 9-10am (soft lighting, reduced audio)
+
+**Contact**\
+Phone: (415) 555-WKND\
+Email: sf@wkndtrendsetters.com\
+Instagram: @wknd_sf
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++-----------------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------------+
+| THE CITY AWAITS, DRESS ACCORDINGLY |
+| |
+| San Francisco demands versatility. Our new flagship delivers style that keeps pace with your active lifestyle. From |
+| morning fog to evening lights, from trail to tavern—we've got you covered. Join us December 15. |
+| |
+| **[Join the Opening Week](/)** |
++-----------------------------------------------------------------------------------------------------------------------+
+
+[image0]: https://main--sdk-5--paolomoz.aem.page/media_15b2237d556f6f9cd3b0a118c029d3ef224a88f65.avif#width=1216&height=832
+
+[image1]: https://main--sdk-5--paolomoz.aem.page/media_18f9f5789942588789d1d4413e949c8a240b331f8.avif#width=1216&height=832
+
+[image2]: https://main--sdk-5--paolomoz.aem.page/media_1d015f817426bae6aead805abe2607e9b52331845.avif#width=1216&height=832
+
+[image3]: https://main--sdk-5--paolomoz.aem.page/media_19678314946834d8742084b96eb7dcec35ed1471d.avif#width=1216&height=832
+
+[image4]: https://main--sdk-5--paolomoz.aem.page/media_1b684e86a5f90ab81cb736f5bf7789dd09cb8fe8b.avif#width=1216&height=832
diff --git a/content/content/san-francisco-opening-v6.plain.html b/content/content/san-francisco-opening-v6.plain.html
new file mode 100644
index 0000000..79b95b8
--- /dev/null
+++ b/content/content/san-francisco-opening-v6.plain.html
@@ -0,0 +1,98 @@
+
style
dark
+---------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++---------------------------------------------------------------------------------------------------------------+
+| |
++---------------------------------------------------------------------------------------------------------------+
+| ## Where Style Meets the Bay |
+| |
+| WKND Trendsetters opens in San Francisco. Fashion that understands your lifestyle—from Ocean Beach surf |
+| sessions to downtown meetings. Style without compromise. |
+| |
+| Grand Opening December 15 | 1847 Market Street |
+| |
+| RSVP Now |
++---------------------------------------------------------------------------------------------------------------+
+
style
light
+------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++------------------------------------------------------------------------------------------------------------------+
+| THE SAN FRANCISCO WARDROBE |
+| |
+| ## Dress for San Francisco's Microclimates |
+| |
+| Start your morning with fog in the Sunset. Warm up by noon in SoMa. Cool down again by the Marina at sunset. |
+| San Francisco demands smart layering. Our new flagship specializes in versatile pieces that adapt to every |
+| microclimate. Natural fabrics that breathe. Technical layers that perform. Style that works from Presidio |
+| trails to Ferry Building dinners. |
+| |
+| Discover Our Collections |
++------------------------------------------------------------------------------------------------------------------+
+
style
secondary
SUSTAINABLE STYLE, CALIFORNIA SPIRIT
Built for How You Live
San Francisco moves differently. Early morning runs through Golden Gate Park. Bike commutes across the bridge. Weekend adventures in Marin. Evening gatherings in the Mission. Our store celebrates this rhythm with collections designed for the active, conscious Bay Area lifestyle.
Reclaimed materials from local sources. Energy systems powered by renewable sources. A community space for workshops, panels, and neighborhood gatherings. This is retail reimagined for San Francisco values—where every purchase supports sustainable practices and local artisans.
+
style
light
COLLECTIONS FOR THE CITY
Four Ways to Dress the Bay
+-----------------------------------------------------------------------------------------------+
+| Cards Trends |
++-----------------------------------+-----------------------------------------------------------+
+| | MORNING MOVEMENT |
+| | |
+| | ### Dawn Patrol |
+| | |
+| | Performance layers for early risers. Moisture-wicking |
+| | fabrics handle fog and sweat. Reflective details for |
+| | safe predawn runs. |
++-----------------------------------+-----------------------------------------------------------+
+| | RIDE READY |
+| | |
+| | ### Bike Commute |
+| | |
+| | Wind-resistant pieces that transition seamlessly. |
+| | Packable layers. Reflective elements. Professional |
+| | enough for meetings. |
++-----------------------------------+-----------------------------------------------------------+
+| | WEEKEND WAVES |
+| | |
+| | ### Surf & Sand |
+| | |
+| | Beach-ready comfort that works beyond the shore. Natural |
+| | fibers that dry fast. Easy style from Ocean Beach to |
+| | neighborhood breweries. |
++-----------------------------------+-----------------------------------------------------------+
+| | SUNSET SOCIAL |
+| | |
+| | ### Dusk to Dark |
+| | |
+| | Elevated comfort for SF evenings. Layer-friendly pieces |
+| | that handle temperature drops. Street style meets dinner |
+| | sophistication. |
++-----------------------------------+-----------------------------------------------------------+
+
style
secondary
OPENING WEEK EXPERIENCES
December 15-21: Seven Days of Discovery
Monday, December 15: Grand Opening
+10am: Official ribbon cutting. All-day: 20% off storewide. 6pm-9pm: Opening night celebration with local craft beer from Almanac, wine from Napa's sustainable vineyards, and bites from Tartine Bakery. DJ set by Bay Area artists. RSVP required for evening.
Tuesday, December 16: Morning Run Club
+6:30am: Inaugural WKND Run Club departs for Embarcadero waterfront route (5 miles, all paces). Post-run coffee from Ritual Roasters and pastries from Arizmendi. Free running buffs for first 50 participants. Build your running community.
Wednesday, December 17: Layering Masterclass
+7pm: "The San Francisco Capsule Wardrobe." Learn to layer like a local—15 pieces that create 40+ outfit combinations. Handle our microclimates with style. Complimentary 15-minute styling consultation. Limited to 30 attendees.
Thursday, December 18: Pedal & Shop
+All day: Arrive by bike, receive 15% off your purchase. 12pm-2pm: Free basic bike tune-ups from Box Dog Bikes. Meet advocacy groups working to make SF more bike-friendly. Helmet decorating station. Secure bike parking all day.
Friday, December 19: Beach Culture Panel
+7pm: "From Ocean Beach to Market Street: SF Surf Style." Panel with local surfers, sustainable fashion advocates, and coastal conservation leaders. Q&A, drinks, good conversation. Free admission, RSVP recommended.
Saturday, December 20: Community Day
+10am-6pm: 15% of all sales benefit SF-Marin Food Bank. Clothing drive for One Warm Coat. Free basic alterations all day. Kids' corner with eco-friendly art projects. Live music. Photo booth with GG Bridge backdrop. Grand prize drawing at 5pm.
Sunday, December 21: Trails to Ales
+10am: Group hike to Lands End with coastal views (3 miles, moderate, all welcome). 1pm: Return to store for closing celebration. Share trail stories over local beer and cider. Last chance for opening week specials. Thank you toast at 2pm.
+
style
light
WHY WKND SAN FRANCISCO
More Than a Store
Microclimate Experts – Our staff lives here. They know fog, wind, and sun. Get personalized layering advice that actually works.
Transit Friendly – MUNI, BART, bike, or walk. We're steps from Van Ness Station with secure bike parking and shower facilities.
Repair, Don't Replace – On-site alterations and garment repair services. Keep your favorite pieces in rotation longer.
Community First – Weekly run clubs, monthly bike rides, quarterly trail adventures. Join the WKND SF crew.
Local Makers – Partnerships with 12 Bay Area designers and artisans. Exclusive pieces made in the Bay.
Sustainable Always – 100% of our inventory meets strict environmental standards. Quality over quantity, every time.
+
style
secondary
FIND US IN HAYES VALLEY
1847 Market Street
Getting Here
+MUNI: Van Ness Station (2 blocks)
+BART: Civic Center Station (6-minute walk)
+Bike: Secure racks + showers available
+Car: Public parking at 17th & Market
Store Hours
+Monday-Saturday: 10am-8pm
+Sunday: 11am-7pm
+Opening week: Extended until 9pm
Accessibility
+Full wheelchair access
+All-gender restrooms
+Fitting rooms for all abilities
+Sensory-friendly hours: First Sunday monthly, 9-10am (soft lighting, reduced audio)
+-----------------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------------+
+| THE CITY AWAITS, DRESS ACCORDINGLY |
+| |
+| San Francisco demands versatility. Our new flagship delivers style that keeps pace with your active lifestyle. From |
+| morning fog to evening lights, from trail to tavern—we've got you covered. Join us December 15. |
+| |
+| Join the Opening Week |
++-----------------------------------------------------------------------------------------------------------------------+
\ No newline at end of file
diff --git a/content/content/san-francisco-sport-line.html b/content/content/san-francisco-sport-line.html
new file mode 100644
index 0000000..e7d664d
--- /dev/null
+++ b/content/content/san-francisco-sport-line.html
@@ -0,0 +1,275 @@
+
+
+
+ Move With the City
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
style
+
dark
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
Move With the City
+
The Active Collection: Performance gear designed for San Francisco's relentless outdoor lifestyle. From foggy bridge runs to sunny Marin climbs, move better in what you wear.
Run the Embarcadero at sunrise. Bike Old La Honda by noon. Surf Ocean Beach by sunset. San Francisco's outdoor lifestyle demands gear that performs across every activity, every microclimate, every adventure.
+
The Active Collection delivers: moisture-wicking fabrics that handle fog and sun, wind-resistant layers you can tie around your waist, and styles that transition from trail to café without changing. Because in SF, your morning run outfit is your coffee run outfit is your life.
+
Every piece uses sustainable materials—recycled polyester from ocean plastics, organic cotton, responsibly sourced merino wool. Performance and planet aren't opposing values here. They're the baseline.
Lightweight, breathable gear that handles SF's legendary elevation. Temperature-regulating fabrics for microclimates. Reflective details for foggy mornings. Sustainable materials from recycled ocean plastics.
+
+
+
+
+
+
+
+
+
+
+
+
+
Ride Collection
+
Own the Descent
+
Road, gravel, or mountain—gear designed for Bay Area cycling culture. Aerodynamic fits, chamois comfort, and style that works at the summit café. Merino wool base layers for all conditions.
+
+
+
+
+
+
+
+
+
+
+
+
+
Surf & SUP
+
Brave the Cold
+
For those who paddle out in 50-degree water. Quick-dry fabrics, UV protection, and casual style for beach-to-bar transitions. Technical performance that looks effortlessly cool.
+
+
+
+
+
+
+
+
+
+
+
+
+
Climb & Hike
+
Reach Higher
+
Flexible, durable gear for technical trails and urban scrambles. From Presidio paths to Marin peaks, move freely in what you wear. Trail-ready with street-smart style.
+
+
+
+
+
+
+
+
style
+
light
+
+
+
TESTED ON SAN FRANCISCO'S LEGENDARY ROUTES
+
Where We Put Every Piece to the Test
+
Golden Gate Bridge Run
+
Our team tested every piece running from Crissy Field to Sausalito and back. That 8-mile loop taught us what works when fog turns to sun mid-stride. The wind jacket you can stash. The tights with pockets deep enough for keys and phone. The fabric that dries before you're off the bridge.
+
The Lyon Street Steps
+
300+ steps of pure pain. We climbed them repeatedly testing fabrics under maximum effort. What we learned: compression matters, breathability isn't optional, and gear that works on stairs works everywhere.
+
Lands End Coastal Trail
+
Technical terrain, stunning views, unpredictable weather. This 3.4-mile trail showed us that trail running gear needs flexibility, durability, and style—because you're stopping for photos whether you planned to or not.
+
Embarcadero Waterfront
+
The classic SF run. Flat, fast, scenic, and always windy. This route proved that wind resistance makes the difference between a great run and a miserable slog. Our jackets block wind without overheating. That's the test.
+
+
+
+
+
style
+
secondary
+
+
+
PERFORMANCE MEETS PURPOSE
+
Advanced Materials That Work Harder While Impacting Less
+
Ocean Plastic Tech – Every performance tee contains 8 recycled plastic bottles recovered from oceans. Same moisture-wicking technology, zero virgin plastic.
+
Merino Miracle – Ethically sourced merino wool regulates temperature, resists odor naturally, and biodegrades at end of life. Nature's original tech fabric.
+
Durability Design – Reinforced stitching, quality zippers, and fabrics that maintain performance after 100+ washes. Better longevity means less waste.
+
Carbon Neutral – Every item's carbon footprint calculated and offset. From production to shipping, we're accountable for our impact.
+
Repair Program – Bring worn pieces to our SF store for free repairs. Extend your gear's life while keeping it performing peak.
+
Transparency – Every product page shows: materials sourcing, factory info, environmental impact, and care instructions. No secrets, just facts.
+
+
+
+
+
style
+
light
+
+
+
LOCAL ATHLETES, REAL FEEDBACK
+
Tested by SF's Outdoor Community
+
"I run the bridge 3x weekly. These jackets handle the wind without making me overheat on the climb. Plus, I can stuff it in my waistband when I warm up. Finally, functional AND thoughtful design."
+
— Maya L., Presidio Heights • Marathon Runner
+
"Surfing Ocean Beach means 50-degree water year-round. The quick-dry hoodies and board shorts are my go-to post-surf uniform. They look good enough for coffee but actually perform when wet and salty."
+
— Carlos R., Outer Sunset • Surfer & Lifeguard
+
"Old La Honda tests your gear as much as your legs. Climbing in these bibs, I stay comfortable on the grind and feel confident on the descent. No bunching, no overheating, just solid gear that disappears so I can focus on the ride."
+
— Jennifer K., San Mateo • Road Cyclist
+
"Mount Tam's trails are my weekend sanctuary. The hiking pants stretch when scrambling, resist abrasion on rocks, and still look good enough for the Mill Valley café after. Performance gear that doesn't scream 'I'm hiking!'"
+
— David M., Berkeley • Hiker & Climber
+
+
+
+
+
style
+
secondary
+
+
+
JOIN THE MOVEMENT
+
Community Events - November 2025
+
The Active Collection launches with community, not just commerce. We're partnering with San Francisco's best run clubs, cycling groups, and outdoor organizations to celebrate the city's athletic culture.
+
Saturday, November 16 - Golden Gate Bridge Group Run
+
6:00 AM start at Crissy Field. All paces welcome. First 100 runners receive Active Collection tees. Post-run coffee and breakfast provided. RSVP required.
+
Sunday, November 17 - Marin Headlands Group Ride
+
7:00 AM start at Sausalito ferry terminal. 30-mile loop including Hawk Hill. Intermediate level recommended. Free mechanic support van. Coffee at the summit.
+
Wednesday, November 20 - Sunset Surf Session
+
5:00 PM at Ocean Beach (north end). Open to all levels. Free wetsuit rentals for first-timers. Post-surf bonfire with hot cocoa and s'mores.
+
Saturday, November 23 - Mount Tam Trail Run
+
8:00 AM start at Mountain Home Inn. 10-mile loop, 2,000' elevation. Advanced runners. Supported aid stations. Finish line lunch.
+
All events free. RSVP at wkndtrendsetters.com/sf-active
+
Partner Organizations: San Francisco Road Runners Club, Marin Cyclists, Golden Gate Triathlon Club, Bay Area Hikers, Ocean Beach Surf Club, Planet Granite Climbing
+
+
+
+
+
style
+
light
+
+
+
FIND YOUR PERFECT FIT
+
Performance Sizing Designed for Movement
+
Our Active Collection uses athletic fits designed for movement. Expect closer cuts than casual wear but with strategic stretch for full range of motion.
+
Tops (Tees, Long-sleeves, Base Layers)
+
Slim Fit: Close to body for aerodynamics (cycling) and layering. Regular Fit: Comfortable for high-output activities (running, climbing). Size up if between sizes or prefer more room.
+
Bottoms (Shorts, Tights, Pants)
+
Performance Fit: Compression-inspired but not restrictive. Length Options: 5" and 7" inseams for shorts; 3/4 and full-length for tights. Waistbands designed to stay put during intense movement.
+
Outerwear (Jackets, Vests, Hoodies)
+
Athletic Cut: Room for layering without bulk. Packable Designs: Most jackets stuff into own pocket. Consider sizing up if you layer heavily.
+
Still Unsure? Visit our San Francisco store (1847 Market Street) for personal fitting. Our team includes athletes who live in this gear and can guide you to the perfect fit.
+
+
+
+
+
style
+
secondary
+
+
+
VISIT US IN HAYES VALLEY
+
WKND Trendsetters San Francisco
+
1847 Market Street, San Francisco, CA 94103
+
Store Hours:
+
Monday-Saturday: 10:00 AM - 8:00 PM
+
Sunday: 11:00 AM - 7:00 PM
+
Active Collection Services:
+
Personal gear consultations with athlete staff • Gait analysis for runners (free, by appointment) • Bike fit guidance from cycling experts • Try before you buy: Test gear on nearby routes • Free alterations for perfect fit • Gear repair services
+
Getting Here:
+
MUNI: Multiple lines to Van Ness Station (2 blocks) • BART: Civic Center Station (5-minute walk) • Bike: Racks at entrance, showers available • Car: Public garage at 17th & Market
+
Run, Ride, or Walk Over: We're on every popular SF route
+
+
+
+
+
style
+
light
+
+
+
+
+
+
YOUR NEXT ADVENTURE STARTS NOW
+
The Active Collection is here. Performance gear designed for San Francisco's relentless outdoor lifestyle. Shop online or visit our Hayes Valley store to experience the difference.
+
+
+
+
diff --git a/content/content/san-francisco-sport-line.md b/content/content/san-francisco-sport-line.md
new file mode 100644
index 0000000..0de32a8
--- /dev/null
+++ b/content/content/san-francisco-sport-line.md
@@ -0,0 +1,301 @@
++------------------+
+| Section Metadata |
++---------+--------+
+| style | dark |
++---------+--------+
+
++----------------------------------------------------------------------------------------------------------------------+
+| Hero Cta |
++----------------------------------------------------------------------------------------------------------------------+
+| ![Active lifestyle runner][image0] |
++----------------------------------------------------------------------------------------------------------------------+
+| ## Move With the City |
+| |
+| The Active Collection: Performance gear designed for San Francisco's relentless outdoor lifestyle. From foggy bridge |
+| runs to sunny Marin climbs, move better in what you wear. |
+| |
+| **[Shop the Collection](/)** |
+| |
+| **[Find Your Local Store](/)** |
++----------------------------------------------------------------------------------------------------------------------+
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
++---------------------------------------------------------------------------------------------------------------------+
+| Text Feature |
++---------------------------------------------------------------------------------------------------------------------+
+| BUILT FOR SAN FRANCISCO |
+| |
+| ## Run, Ride, Surf, Climb—All in One Day |
+| |
+| Run the Embarcadero at sunrise. Bike Old La Honda by noon. Surf Ocean Beach by sunset. San Francisco's outdoor |
+| lifestyle demands gear that performs across every activity, every microclimate, every adventure. |
+| |
+| The Active Collection delivers: moisture-wicking fabrics that handle fog and sun, wind-resistant layers you can tie |
+| around your waist, and styles that transition from trail to café without changing. Because in SF, your morning run |
+| outfit is your coffee run outfit is your life. |
+| |
+| Every piece uses sustainable materials—recycled polyester from ocean plastics, organic cotton, responsibly sourced |
+| merino wool. Performance and planet aren't opposing values here. They're the baseline. |
+| |
+| **[Explore the Technology](/)** |
++---------------------------------------------------------------------------------------------------------------------+
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+GEAR FOR EVERY MOVE
+
+## Performance Tested on SF's Best Routes
+
++----------------------------------------------------------------------------------------------------+
+| Cards Trends |
++----------------------------------------+-----------------------------------------------------------+
+| ![Gym member working out][image1] | **Run Collection** |
+| | |
+| | ### Conquer the Hills |
+| | |
+| | Lightweight, breathable gear that handles SF's legendary |
+| | elevation. Temperature-regulating fabrics for |
+| | microclimates. Reflective details for foggy mornings. |
+| | Sustainable materials from recycled ocean plastics. |
++----------------------------------------+-----------------------------------------------------------+
+| ![Bike repair and maintenance][image2] | **Ride Collection** |
+| | |
+| | ### Own the Descent |
+| | |
+| | Road, gravel, or mountain—gear designed for Bay Area |
+| | cycling culture. Aerodynamic fits, chamois comfort, and |
+| | style that works at the summit café. Merino wool base |
+| | layers for all conditions. |
++----------------------------------------+-----------------------------------------------------------+
+| ![Vacation at the beach][image3] | **Surf & SUP** |
+| | |
+| | ### Brave the Cold |
+| | |
+| | For those who paddle out in 50-degree water. Quick-dry |
+| | fabrics, UV protection, and casual style for beach-to-bar |
+| | transitions. Technical performance that looks |
+| | effortlessly cool. |
++----------------------------------------+-----------------------------------------------------------+
+| ![Thrilling adventure spots][image4] | **Climb & Hike** |
+| | |
+| | ### Reach Higher |
+| | |
+| | Flexible, durable gear for technical trails and urban |
+| | scrambles. From Presidio paths to Marin peaks, move |
+| | freely in what you wear. Trail-ready with street-smart |
+| | style. |
++----------------------------------------+-----------------------------------------------------------+
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+TESTED ON SAN FRANCISCO'S LEGENDARY ROUTES
+
+## Where We Put Every Piece to the Test
+
+**Golden Gate Bridge Run**
+
+Our team tested every piece running from Crissy Field to Sausalito and back. That 8-mile loop taught us what works when fog turns to sun mid-stride. The wind jacket you can stash. The tights with pockets deep enough for keys and phone. The fabric that dries before you're off the bridge.
+
+**The Lyon Street Steps**
+
+300+ steps of pure pain. We climbed them repeatedly testing fabrics under maximum effort. What we learned: compression matters, breathability isn't optional, and gear that works on stairs works everywhere.
+
+**Lands End Coastal Trail**
+
+Technical terrain, stunning views, unpredictable weather. This 3.4-mile trail showed us that trail running gear needs flexibility, durability, and style—because you're stopping for photos whether you planned to or not.
+
+**Embarcadero Waterfront**
+
+The classic SF run. Flat, fast, scenic, and always windy. This route proved that wind resistance makes the difference between a great run and a miserable slog. Our jackets block wind without overheating. That's the test.
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+PERFORMANCE MEETS PURPOSE
+
+## Advanced Materials That Work Harder While Impacting Less
+
+**Ocean Plastic Tech** – Every performance tee contains 8 recycled plastic bottles recovered from oceans. Same moisture-wicking technology, zero virgin plastic.
+
+**Merino Miracle** – Ethically sourced merino wool regulates temperature, resists odor naturally, and biodegrades at end of life. Nature's original tech fabric.
+
+**Durability Design** – Reinforced stitching, quality zippers, and fabrics that maintain performance after 100+ washes. Better longevity means less waste.
+
+**Carbon Neutral** – Every item's carbon footprint calculated and offset. From production to shipping, we're accountable for our impact.
+
+**Repair Program** – Bring worn pieces to our SF store for free repairs. Extend your gear's life while keeping it performing peak.
+
+**Transparency** – Every product page shows: materials sourcing, factory info, environmental impact, and care instructions. No secrets, just facts.
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+LOCAL ATHLETES, REAL FEEDBACK
+
+## Tested by SF's Outdoor Community
+
+"I run the bridge 3x weekly. These jackets handle the wind without making me overheat on the climb. Plus, I can stuff it in my waistband when I warm up. Finally, functional AND thoughtful design."
+
+**— Maya L., Presidio Heights** • Marathon Runner
+
+"Surfing Ocean Beach means 50-degree water year-round. The quick-dry hoodies and board shorts are my go-to post-surf uniform. They look good enough for coffee but actually perform when wet and salty."
+
+**— Carlos R., Outer Sunset** • Surfer & Lifeguard
+
+"Old La Honda tests your gear as much as your legs. Climbing in these bibs, I stay comfortable on the grind and feel confident on the descent. No bunching, no overheating, just solid gear that disappears so I can focus on the ride."
+
+**— Jennifer K., San Mateo** • Road Cyclist
+
+"Mount Tam's trails are my weekend sanctuary. The hiking pants stretch when scrambling, resist abrasion on rocks, and still look good enough for the Mill Valley café after. Performance gear that doesn't scream 'I'm hiking!'"
+
+**— David M., Berkeley** • Hiker & Climber
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+JOIN THE MOVEMENT
+
+## Community Events - November 2025
+
+The Active Collection launches with community, not just commerce. We're partnering with San Francisco's best run clubs, cycling groups, and outdoor organizations to celebrate the city's athletic culture.
+
+**Saturday, November 16 - Golden Gate Bridge Group Run**
+
+6:00 AM start at Crissy Field. All paces welcome. First 100 runners receive Active Collection tees. Post-run coffee and breakfast provided. RSVP required.
+
+**Sunday, November 17 - Marin Headlands Group Ride**
+
+7:00 AM start at Sausalito ferry terminal. 30-mile loop including Hawk Hill. Intermediate level recommended. Free mechanic support van. Coffee at the summit.
+
+**Wednesday, November 20 - Sunset Surf Session**
+
+5:00 PM at Ocean Beach (north end). Open to all levels. Free wetsuit rentals for first-timers. Post-surf bonfire with hot cocoa and s'mores.
+
+**Saturday, November 23 - Mount Tam Trail Run**
+
+8:00 AM start at Mountain Home Inn. 10-mile loop, 2,000' elevation. Advanced runners. Supported aid stations. Finish line lunch.
+
+All events free. RSVP at wkndtrendsetters.com/sf-active
+
+**Partner Organizations:** San Francisco Road Runners Club, Marin Cyclists, Golden Gate Triathlon Club, Bay Area Hikers, Ocean Beach Surf Club, Planet Granite Climbing
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
+FIND YOUR PERFECT FIT
+
+## Performance Sizing Designed for Movement
+
+Our Active Collection uses athletic fits designed for movement. Expect closer cuts than casual wear but with strategic stretch for full range of motion.
+
+**Tops (Tees, Long-sleeves, Base Layers)**
+
+Slim Fit: Close to body for aerodynamics (cycling) and layering. Regular Fit: Comfortable for high-output activities (running, climbing). Size up if between sizes or prefer more room.
+
+**Bottoms (Shorts, Tights, Pants)**
+
+Performance Fit: Compression-inspired but not restrictive. Length Options: 5" and 7" inseams for shorts; 3/4 and full-length for tights. Waistbands designed to stay put during intense movement.
+
+**Outerwear (Jackets, Vests, Hoodies)**
+
+Athletic Cut: Room for layering without bulk. Packable Designs: Most jackets stuff into own pocket. Consider sizing up if you layer heavily.
+
+**Still Unsure?** Visit our San Francisco store (1847 Market Street) for personal fitting. Our team includes athletes who live in this gear and can guide you to the perfect fit.
+
+---
+
++---------------------+
+| Section Metadata |
++---------+-----------+
+| style | secondary |
++---------+-----------+
+
+VISIT US IN HAYES VALLEY
+
+## WKND Trendsetters San Francisco
+
+**1847 Market Street, San Francisco, CA 94103**
+
+**Store Hours:**
+
+Monday-Saturday: 10:00 AM - 8:00 PM
+
+Sunday: 11:00 AM - 7:00 PM
+
+**Active Collection Services:**
+
+Personal gear consultations with athlete staff • Gait analysis for runners (free, by appointment) • Bike fit guidance from cycling experts • Try before you buy: Test gear on nearby routes • Free alterations for perfect fit • Gear repair services
+
+**Getting Here:**
+
+MUNI: Multiple lines to Van Ness Station (2 blocks) • BART: Civic Center Station (5-minute walk) • Bike: Racks at entrance, showers available • Car: Public garage at 17th & Market
+
+**Run, Ride, or Walk Over:** We're on every popular SF route
+
+---
+
++------------------+
+| Section Metadata |
++---------+--------+
+| style | light |
++---------+--------+
+
++-----------------------------------------------------------------------------------------------------------------+
+| Banner Cta |
++-----------------------------------------------------------------------------------------------------------------+
+| YOUR NEXT ADVENTURE STARTS NOW |
+| |
+| The Active Collection is here. Performance gear designed for San Francisco's relentless outdoor lifestyle. Shop |
+| online or visit our Hayes Valley store to experience the difference. |
+| |
+| **[Shop the Collection](/)** **[Find Your Store](/)** |
++-----------------------------------------------------------------------------------------------------------------+
+
+[image0]: https://main--sdk-5--paolomoz.aem.page/media_1becabe445b27ca96a935a02c920a7e6bebd59d19.avif#width=1216&height=832
+
+[image1]: https://main--sdk-5--paolomoz.aem.page/media_13ae1d23a56c99cd2b018f530d3ad82135570d212.avif#width=1216&height=832
+
+[image2]: https://main--sdk-5--paolomoz.aem.page/media_1afaa877f6f7b3c38a82dee0182ea1486c0f52a6f.avif#width=1216&height=832
+
+[image3]: https://main--sdk-5--paolomoz.aem.page/media_1f6a2c193834d24cb65648de6cc90702a14a3f4a2.avif#width=1216&height=832
+
+[image4]: https://main--sdk-5--paolomoz.aem.page/media_19d16c610ee1657559e18fb7961c8b79f10b55361.avif#width=1216&height=832
diff --git a/content/content/san-francisco-sport-line.plain.html b/content/content/san-francisco-sport-line.plain.html
new file mode 100644
index 0000000..e8f6f04
--- /dev/null
+++ b/content/content/san-francisco-sport-line.plain.html
@@ -0,0 +1,248 @@
+
+
+
+
+
style
+
dark
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
Move With the City
+
The Active Collection: Performance gear designed for San Francisco's relentless outdoor lifestyle. From foggy bridge runs to sunny Marin climbs, move better in what you wear.
Run the Embarcadero at sunrise. Bike Old La Honda by noon. Surf Ocean Beach by sunset. San Francisco's outdoor lifestyle demands gear that performs across every activity, every microclimate, every adventure.
+
The Active Collection delivers: moisture-wicking fabrics that handle fog and sun, wind-resistant layers you can tie around your waist, and styles that transition from trail to café without changing. Because in SF, your morning run outfit is your coffee run outfit is your life.
+
Every piece uses sustainable materials—recycled polyester from ocean plastics, organic cotton, responsibly sourced merino wool. Performance and planet aren't opposing values here. They're the baseline.
Lightweight, breathable gear that handles SF's legendary elevation. Temperature-regulating fabrics for microclimates. Reflective details for foggy mornings. Sustainable materials from recycled ocean plastics.
+
+
+
+
+
+
+
+
+
+
+
+
+
Ride Collection
+
Own the Descent
+
Road, gravel, or mountain—gear designed for Bay Area cycling culture. Aerodynamic fits, chamois comfort, and style that works at the summit café. Merino wool base layers for all conditions.
+
+
+
+
+
+
+
+
+
+
+
+
+
Surf & SUP
+
Brave the Cold
+
For those who paddle out in 50-degree water. Quick-dry fabrics, UV protection, and casual style for beach-to-bar transitions. Technical performance that looks effortlessly cool.
+
+
+
+
+
+
+
+
+
+
+
+
+
Climb & Hike
+
Reach Higher
+
Flexible, durable gear for technical trails and urban scrambles. From Presidio paths to Marin peaks, move freely in what you wear. Trail-ready with street-smart style.
+
+
+
+
+
+
+
+
style
+
light
+
+
+
TESTED ON SAN FRANCISCO'S LEGENDARY ROUTES
+
Where We Put Every Piece to the Test
+
Golden Gate Bridge Run
+
Our team tested every piece running from Crissy Field to Sausalito and back. That 8-mile loop taught us what works when fog turns to sun mid-stride. The wind jacket you can stash. The tights with pockets deep enough for keys and phone. The fabric that dries before you're off the bridge.
+
The Lyon Street Steps
+
300+ steps of pure pain. We climbed them repeatedly testing fabrics under maximum effort. What we learned: compression matters, breathability isn't optional, and gear that works on stairs works everywhere.
+
Lands End Coastal Trail
+
Technical terrain, stunning views, unpredictable weather. This 3.4-mile trail showed us that trail running gear needs flexibility, durability, and style—because you're stopping for photos whether you planned to or not.
+
Embarcadero Waterfront
+
The classic SF run. Flat, fast, scenic, and always windy. This route proved that wind resistance makes the difference between a great run and a miserable slog. Our jackets block wind without overheating. That's the test.
+
+
+
+
+
style
+
secondary
+
+
+
PERFORMANCE MEETS PURPOSE
+
Advanced Materials That Work Harder While Impacting Less
+
Ocean Plastic Tech – Every performance tee contains 8 recycled plastic bottles recovered from oceans. Same moisture-wicking technology, zero virgin plastic.
+
Merino Miracle – Ethically sourced merino wool regulates temperature, resists odor naturally, and biodegrades at end of life. Nature's original tech fabric.
+
Durability Design – Reinforced stitching, quality zippers, and fabrics that maintain performance after 100+ washes. Better longevity means less waste.
+
Carbon Neutral – Every item's carbon footprint calculated and offset. From production to shipping, we're accountable for our impact.
+
Repair Program – Bring worn pieces to our SF store for free repairs. Extend your gear's life while keeping it performing peak.
+
Transparency – Every product page shows: materials sourcing, factory info, environmental impact, and care instructions. No secrets, just facts.
+
+
+
+
+
style
+
light
+
+
+
LOCAL ATHLETES, REAL FEEDBACK
+
Tested by SF's Outdoor Community
+
"I run the bridge 3x weekly. These jackets handle the wind without making me overheat on the climb. Plus, I can stuff it in my waistband when I warm up. Finally, functional AND thoughtful design."
+
— Maya L., Presidio Heights • Marathon Runner
+
"Surfing Ocean Beach means 50-degree water year-round. The quick-dry hoodies and board shorts are my go-to post-surf uniform. They look good enough for coffee but actually perform when wet and salty."
+
— Carlos R., Outer Sunset • Surfer & Lifeguard
+
"Old La Honda tests your gear as much as your legs. Climbing in these bibs, I stay comfortable on the grind and feel confident on the descent. No bunching, no overheating, just solid gear that disappears so I can focus on the ride."
+
— Jennifer K., San Mateo • Road Cyclist
+
"Mount Tam's trails are my weekend sanctuary. The hiking pants stretch when scrambling, resist abrasion on rocks, and still look good enough for the Mill Valley café after. Performance gear that doesn't scream 'I'm hiking!'"
+
— David M., Berkeley • Hiker & Climber
+
+
+
+
+
style
+
secondary
+
+
+
JOIN THE MOVEMENT
+
Community Events - November 2025
+
The Active Collection launches with community, not just commerce. We're partnering with San Francisco's best run clubs, cycling groups, and outdoor organizations to celebrate the city's athletic culture.
+
Saturday, November 16 - Golden Gate Bridge Group Run
+
6:00 AM start at Crissy Field. All paces welcome. First 100 runners receive Active Collection tees. Post-run coffee and breakfast provided. RSVP required.
+
Sunday, November 17 - Marin Headlands Group Ride
+
7:00 AM start at Sausalito ferry terminal. 30-mile loop including Hawk Hill. Intermediate level recommended. Free mechanic support van. Coffee at the summit.
+
Wednesday, November 20 - Sunset Surf Session
+
5:00 PM at Ocean Beach (north end). Open to all levels. Free wetsuit rentals for first-timers. Post-surf bonfire with hot cocoa and s'mores.
+
Saturday, November 23 - Mount Tam Trail Run
+
8:00 AM start at Mountain Home Inn. 10-mile loop, 2,000' elevation. Advanced runners. Supported aid stations. Finish line lunch.
+
All events free. RSVP at wkndtrendsetters.com/sf-active
+
Partner Organizations: San Francisco Road Runners Club, Marin Cyclists, Golden Gate Triathlon Club, Bay Area Hikers, Ocean Beach Surf Club, Planet Granite Climbing
+
+
+
+
+
style
+
light
+
+
+
FIND YOUR PERFECT FIT
+
Performance Sizing Designed for Movement
+
Our Active Collection uses athletic fits designed for movement. Expect closer cuts than casual wear but with strategic stretch for full range of motion.
+
Tops (Tees, Long-sleeves, Base Layers)
+
Slim Fit: Close to body for aerodynamics (cycling) and layering. Regular Fit: Comfortable for high-output activities (running, climbing). Size up if between sizes or prefer more room.
+
Bottoms (Shorts, Tights, Pants)
+
Performance Fit: Compression-inspired but not restrictive. Length Options: 5" and 7" inseams for shorts; 3/4 and full-length for tights. Waistbands designed to stay put during intense movement.
+
Outerwear (Jackets, Vests, Hoodies)
+
Athletic Cut: Room for layering without bulk. Packable Designs: Most jackets stuff into own pocket. Consider sizing up if you layer heavily.
+
Still Unsure? Visit our San Francisco store (1847 Market Street) for personal fitting. Our team includes athletes who live in this gear and can guide you to the perfect fit.
+
+
+
+
+
style
+
secondary
+
+
+
VISIT US IN HAYES VALLEY
+
WKND Trendsetters San Francisco
+
1847 Market Street, San Francisco, CA 94103
+
Store Hours:
+
Monday-Saturday: 10:00 AM - 8:00 PM
+
Sunday: 11:00 AM - 7:00 PM
+
Active Collection Services:
+
Personal gear consultations with athlete staff • Gait analysis for runners (free, by appointment) • Bike fit guidance from cycling experts • Try before you buy: Test gear on nearby routes • Free alterations for perfect fit • Gear repair services
+
Getting Here:
+
MUNI: Multiple lines to Van Ness Station (2 blocks) • BART: Civic Center Station (5-minute walk) • Bike: Racks at entrance, showers available • Car: Public garage at 17th & Market
+
Run, Ride, or Walk Over: We're on every popular SF route
+
+
+
+
+
style
+
light
+
+
+
+
+
+
YOUR NEXT ADVENTURE STARTS NOW
+
The Active Collection is here. Performance gear designed for San Francisco's relentless outdoor lifestyle. Shop online or visit our Hayes Valley store to experience the difference.
+ 
+ 
+ 
+ 
+ 
+ 
+ 
+ 
+ 
+ 
