diff --git a/README.md b/README.md
index a1a5d33..c82b507 100644
--- a/README.md
+++ b/README.md
@@ -36,4 +36,8 @@ A C&P example which does the dates for you:
 
 ```
 hugo new posts/$(date +%Y)/$(date +%m)/$(date +%d)/my-post.md
-```
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+```
+
+### This blog
+
+It uses Hugo as a static site generator, it was chosen because it is is simple to install and run locally and shouldn't break over a very long time period (the Artsy blog [I used to write on](https://artsy.github.io/blog/2019/05/03/ortas-best-of/) once or twice a month was Jekyll and required a lot of custom work to get useful features but those eventually started slowing the system down and getting ruby set up is a pain).
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