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+---
+layout: writeup
+title: Getting Real
+categories:
+- writeup
+---
+![](/static/getting-real.png)  
+[Getting Real](http://gettingreal.37signals.com/index.php)  
+37 Signals   
+ISBN: 0578012812
+
+---
+
+**What's the point?**
+The book is primarily about how to run a lean start-up.  By having less features, less organizational bloat, and bootstrapping yourself, they argue that you will have a more successful business.  The main takeaway I got was to just start actually working on something; build half a product, not a half-ass product.  Don't worry about how you will scale for 10,000 users when you don't even have 10 users.
+
+**How was it?**
+There are tons of practical examples in this book and it is full of great advice for running your own small business.  I am familiar to working in a lean environment, but there were some new ideas about how to make your customers happy that I think could be valuable.  The book is a pretty quick read, most of the chapters are broken down into 1-2 page essays which makes it easy to come back later and pick up a new piece of advice that you may have missed the first time.  I really liked the closing thoughts in the book:
+
+> Everyone can read a book. Everyone can come up with an idea. Everyone has a cousin that's a web
+> designer. Everyone can write a blog. Everyone can hire someone to hack together some code.
+> 
+> The difference between you and everyone else will be how well you execute. Success is all about > great execution.
+
+**Who should read it?**
+There is a little something for everyone in this book.  Feature selection and coding practices for developers, organizational tips and staffing for managers, and promotions and sales techniques for marketing and business development.
+
+---
+Notes: I read this book on my Kindle, no issues.  It is available online for free at [37 Signals](http://gettingreal.37signals.com/toc.php) if you aren't into dead trees.