diff --git a/profile/README.md b/profile/README.md
index a07a5fe..547816b 100644
--- a/profile/README.md
+++ b/profile/README.md
@@ -2,19 +2,21 @@
 
 This organization focuses on improving the end-to-end experience of using Rust in resource-constrained environments and non-traditional platforms.
 
-We are an [official working group](https://www.rust-lang.org/governance/wgs/embedded) of the Rust language.
+We are an [official working group][gov] of the Rust language.
 
 **Want to get started with embedded development with Rust?** Check out our
 [embedded Rust book][book], the [new discovery book][discovery], and the rest of our [bookshelf].
 
 Want to stay up-to-date with community progress? Check out our [newsletter].
 
-Join the discussion on Matrix! [#rust-embedded:matrix.org](https://matrix.to/#/#rust-embedded:matrix.org)
+Join the discussion on Matrix! [#rust-embedded:matrix.org][chat]
 
 [book]: https://docs.rust-embedded.org/book
 [discovery]: https://docs.rust-embedded.org/discovery-mb2/
 [bookshelf]: https://docs.rust-embedded.org
 [newsletter]: https://rust-embedded.github.io/blog/
+[gov]: https://rust-lang.org/governance/teams/launching-pad/#team-wg-embedded
+[chat]: https://matrix.to/#/#rust-embedded:matrix.org
 
 ## Vision