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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-pinterest-conversions-api/index.md
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|`country`| Country of residence | "US" |
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### PII Hashing
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### PII hashing
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Before sending data to Pinterest, Segment applies SHA-256 hashing to the following personally identifiable information (PII) fields:
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- Name details: first name, last name
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- Location: city, state, ZIP code, country
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### User Data Parameters
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### User data parameters
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Segment automatically maps User Data fields to their corresponding parameters [as expected by the Conversions API](https://developers.pinterest.com/docs/conversions/best/#Authenticating%20for%20the%20Conversion%20Tracking%20endpoint#The%20%2Cuser_data%2C%20and%20%2Ccustom_data%2C%20objects#Required%2C%20recommended%2C%20and%20optional%20fields#Required%2C%20recommended%2C%20and%20optional%20fields#User_data%2C%20and%20%2Ccustom_data%2C%20objects){:target="_blank"} before sending to Pinterest Conversions:
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| Zip Code |`zp`|
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| Country |`country`|
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### Custom Data Parameters
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### Custom data parameters
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Segment automatically maps Custom Data fields (excluding `content_ids`, `contents`, `num_items`, `opt_out_type`) to their corresponding parameters [as expected by the Conversions API](https://developers.pinterest.com/docs/conversions/best/#Authenticating%20for%20the%20Conversion%20Tracking%20endpoint#The%20%2Cuser_data%2C%20and%20%2Ccustom_data%2C%20objects#Required%2C%20recommended%2C%20and%20optional%20fields#Required%2C%20recommended%2C%20and%20optional%20fields#User_data%2C%20and%20%2Ccustom_data%2C%20objects){:target="_blank"} before sending to Pinterest Conversions:
Pinterest requires the `action_source` server event parameter for all events sent to the Pinterest Conversions API. This parameter specifies where the conversions occur.
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### Verify Events in Pinterest Conversions Dashboard
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### Verify events in Pinterest Conversions dashboard
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After you start sending events, you should start seeing them in dashboard. You can confirm that Pinterest received them by following these steps:
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