Merge pull request #6981 from segmentio/prigiattiperrut-patch-5

Added IP Address to Geolocation Conversion FAQ

Author: pwseg

src/connections/sources/catalog/libraries/website/javascript/faq.md

@@ -120,6 +120,13 @@ The Analytics.js library sets the `context.page.referrer` value from the [`windo
 
 There are no rate limits in place for the CDN settings endpoint.
 
+## I need to convert IP addresses to geolocation data. Can Segment do it for me?
 
+Segment doesn't convert IP addresses to geolocation data. Segment focuses on collecting raw data, leaving post-processing tasks like IP-to-geolocation conversion to your downstream tools, like Google Analytics.
+
+If you need this functionality, you have a couple of options:
+
+**Use downstream tools**: Many analytics platforms, like Google Analytics, can automatically handle IP-to-geolocation conversion.
+**Use a third-party API**: Alternatively, you can use third-party services like Geolocation API to convert IP addresses to geolocation data. Afterward, you can pass this information as a trait in Identify calls or as a property in Track calls to Segment. This allows you to manage geolocation data according to your specific needs, though it will likely require engineering resources.