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Copy file name to clipboardExpand all lines: src/connections/destinations/catalog/actions-amazon-amc/index.md
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[Amazon Ads](https://advertising.amazon.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} can help you achieve your marketing goals, whether that's building brand awareness, driving sales, or increasing customer loyalty.
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The Segment - Amazon Ads DSP and AMC integration allows users to connect their Engage Audiences to Amazon Ads to run ads based on certain attributes & audiences defined in Segment, such as people who have visited your site.
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The Segment - Amazon Ads DSP and AMC integration allows users to connect their Engage Audiences to Amazon Ads to run ads based on certain attributes & audiences defined in Segment, like the people who have visited your site.
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This destination is maintained by Segment. For any issues with the destination, [contact our Support team](mailto:[email protected]).
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This destination is maintained by Segment. For any issues with the destination, [contact the Segment Support team](mailto:[email protected]).
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## Getting started
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2. Select Amazon Ads DSP and AMC and click **Add Destination**.
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3. Select the **Engage Space** you'd like to add the destination to.
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4. Once added, view and input the settings you'd need to complete to configure the destination.
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-**Connection**: Click "connect" to authenticate your destination with Amazon.
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-**Region**: Select the Amazon Region to deliver data to: NA, EU, or FE.
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-**Enable the destination**
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### Connect your Engage Audience(s) to the destination.
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1. Navigate to the desired Audience in Engage, and select "Add Destination".
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2. Select the "Amazon Ads DSP and AMC" destination you configured just created.
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4. After adding to the Engage audience, click on the destination from the audience page to view and complete the [audience-specific settings](https://advertising.amazon.com/API/docs/en-us/amc-advertiser-audience#tag/Audience-Metadata){:target="_blank"}.
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-**Advertiser ID**
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-[**Country Code**](https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/audience-management-service#country-code){:target="_blank"}: A 2-character string in the ISO 3166 format that will be applied for all records within the audience.https://www.iso.org/obp/ui/#search
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- (Optional) **CPM Cents**: Cost per thousand impressions (CPM) in cents. For example, $1.00 = 100 cents.
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- (Optional) **Currency**
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-**Description**: The audience description. Must be an alphanumeric, non-null string between 0 to 1000 characters in length.
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-**External Audience ID**: The user-defined audience identifier. This should be a unique, user-defined audience identifier (e.g., "audience-id-for-device").
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-**TTL**: Time-to-live in seconds. The amount of time the record is associated with the audience.
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- Values allowed: [0 .. 34300800 ] (e.g., 2592000 for 30 days, 34300800 for 397 days).
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-**Connection**: Click **Connect to Amazon Ads DSP and AMC** to authenticate your destination with Amazon.
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-**Region**: Select the Amazon Region to deliver data to: NA, EU, or FE.
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-**Enable the destination**: Switch the toggle to on to enable your destination.
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### Connect your Engage Audience(s) to the destination
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1. Navigate to the desired Audience in Engage, and select **Add Destination**.
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2. Select the **Amazon Ads DSP and AMC** destination you just created.
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4. After adding your destination to the Engage audience, click on the destination from the audience page to view and complete the [audience-specific settings](https://advertising.amazon.com/API/docs/en-us/amc-advertiser-audience#tag/Audience-Metadata){:target="_blank"}.
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-**Advertiser ID**:
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-[**Country Code**](https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/audiences/audience-management-service#country-code){:target="_blank"}: A 2-character string in the ISO 3166 format that will be applied for all records within the audience.
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- (Optional) **CPM Cents**: Cost per thousand impressions (CPM), in cents. For example, $1.00 = 100 cents.
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- (Optional) **Currency**:
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-**Description**: The audience description. Must be an alphanumeric, non-null string between 0 to 1000 characters in length.
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-**External Audience ID**: The user-defined audience identifier. This should be a unique, user-defined audience identifier (For example., "audience-id-for-device").
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-**TTL**: Time-to-live, in seconds. The amount of time the record is associated with the audience. Values allowed are 0 .. 34300800 (For example, 2592000 for 30 days, 34300800 for 397 days).
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{% include components/actions-fields.html %}
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### Configure your Mappings
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### Configure your mappings
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1. Click on the destination from the audience page, and navigate to "Matching Mappings" from the destination side view.
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2. Click "Add mapping".
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1. Click on the destination from the audience page, and navigate to **Matching Mappings** from the destination side view.
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2. Click **Add mapping**.
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3. Configure the mapping fields.
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4. Save and enable the mapping.
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5. Complete! When the audience is computed in Segment, you will see the audience created and records delivered to Amazon.
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