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Copy file name to clipboardexpand all lines: src/_includes/content/destination-footer.md
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For user-property destinations, an [identify](/docs/connections/spec/identify/) call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property `order_completed_last_30days: true`. When the user no longer satisfies this condition (for example, it's been more than 30 days since their last order), Personas sets that value to `false`.
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When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.
<divclass="premonition info"><divclass="fa fa-info-circle"></div><divclass="content"><pclass="header">Real-time to batch destination sync frequency</p><p> Note that real-time audience syncs to {{page.title| replace: "Destination", " "}} might take two to three hours.</p>
Copy file name to clipboardexpand all lines: src/connections/destinations/catalog/actions-facebook-conversions-api/index.md
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title: Facebook Conversions API (Actions)
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strat: facebook
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hide-boilerplate: true
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hide-dossier: true
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hide-dossier: false
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---
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Facebook Conversions API (Actions) enables advertisers to send events from their servers directly to Facebook. Server-side events link to Facebook Pixel events, and process like browser pixel events. This means that server-side events are used in measurement, reporting, and optimization, just like browser pixel events.
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