diff --git a/Vision/Vision.bs b/Vision/Vision.bs
index 7bb2c36..669a468 100644
--- a/Vision/Vision.bs
+++ b/Vision/Vision.bs
@@ -158,6 +158,10 @@ Markup Shorthands: markdown yes
 	<li id=free-impl>
 		**Free to Implement**: Our standards are rooted in a strong royalty-free patent policy
 		and open copyright licenses.
+	<li id=voluntary-impl>
+		**Voluntary to Implement**: Our standards span many diverse use-cases and industries, 
+                are thus developed to be voluntarily adopted, 
+		and success is determined by the market.
 	<li id=open>
 		**Open Participation**: We welcome individuals and organizations of all sizes
 		(from single-person companies to multi-nationals),