diff --git a/_config.yml b/_config.yml
index c4da8e996..5f496b0c7 100644
--- a/_config.yml
+++ b/_config.yml
@@ -81,9 +81,6 @@ marked:
 deploy:
   type:
 
-# Analytics
-google_analytics: UA-101540923-1
-
 # Algolia
 appId: 0R8E5SPAFP
 apiKey: 2ee58f908e6d720c4f72a9645ce0e857
diff --git a/src/webhint-theme/layout/partials/footer.ejs b/src/webhint-theme/layout/partials/footer.ejs
index 4dc9e3ebb..25053ee40 100644
--- a/src/webhint-theme/layout/partials/footer.ejs
+++ b/src/webhint-theme/layout/partials/footer.ejs
@@ -8,7 +8,7 @@
             <ul>
                 <% nav.items && nav.items.forEach((item) => { %>
                 <li>
-                    <a href="<%= item.link %>" data-ga-category="docs" data-ga-action="<%= item.title %>" data-ga-label="footer"><%= item.title %></a>
+                    <a href="<%= item.link %>"><%= item.title %></a>
                 </li>
                 <% }); %>
             </ul>
diff --git a/src/webhint-theme/layout/partials/home.ejs b/src/webhint-theme/layout/partials/home.ejs
index 05f8d3b5e..999aa59b8 100644
--- a/src/webhint-theme/layout/partials/home.ejs
+++ b/src/webhint-theme/layout/partials/home.ejs
@@ -44,7 +44,7 @@
                             <label for="home-scan" class="visually-hidden">Type your URL here</label>
                             <div class="input-fix">
                                 <input id="home-scan" type="url" name="url" placeholder="Type your URL here">
-                                <button type="submit" class="button--red" type="submit" data-ga-category="scanner" data-ga-action="start" data-ga-label="homepage">Run Scan</button>
+                                <button type="submit" class="button--red" type="submit">Run Scan</button>
                             </div>
                         </form>
                     </div>
diff --git a/src/webhint-theme/layout/partials/scan-form.ejs b/src/webhint-theme/layout/partials/scan-form.ejs
index 7d3ce1504..47c9b23e3 100644
--- a/src/webhint-theme/layout/partials/scan-form.ejs
+++ b/src/webhint-theme/layout/partials/scan-form.ejs
@@ -149,7 +149,7 @@
                     <label for="scanner-page-scan">Enter your URL here</label>
                     <div class="input-fix">
                         <input id="scanner-page-scan" type="url" name="url" value="<%= scanUrl || '' %>" placeholder="Type your URL here">
-                        <button class="button--red" type="submit" data-ga-category="scanner" data-ga-action="start" data-ga-label="scanner">Run Scan</button>
+                        <button class="button--red" type="submit">Run Scan</button>
                     </div>
                 </form>
             </section>
diff --git a/src/webhint-theme/layout/partials/scripts.ejs b/src/webhint-theme/layout/partials/scripts.ejs
index 5829e052a..f35c32e85 100644
--- a/src/webhint-theme/layout/partials/scripts.ejs
+++ b/src/webhint-theme/layout/partials/scripts.ejs
@@ -37,13 +37,3 @@
         });
     }());
 </script>
-
-<script>
-window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date;
-ga('create', '<%= theme.google_analytics %>', 'auto');
-ga('set', 'transport', 'beacon')
-ga('set', 'anonymizeIp', true);
-ga('send', 'pageview');
-</script>
-<script async src='https://www.google-analytics.com/analytics.js'></script>
-
diff --git a/src/webhint-theme/source/js/gdpr.js b/src/webhint-theme/source/js/gdpr.js
index 7449c6559..253b97d72 100644
--- a/src/webhint-theme/source/js/gdpr.js
+++ b/src/webhint-theme/source/js/gdpr.js
@@ -1,4 +1,3 @@
-/* global ga:false */
 (function () {
     /** Creates a cookie. Code based on https://www.quirksmode.org/js/cookies.html */
     var createCookie = function (name, value, days) {
@@ -51,34 +50,4 @@
     }
 
     createCookie('consent', 'on', 30);
-
-    // Track events code
-
-    var arraify = function (elements) {
-        return [].slice.call(elements);
-    };
-
-    var handleClickEvent = function (e) {
-        var target = e.target;
-
-        if (target) {
-            var action = target.getAttribute('data-ga-action'); // required
-            var category = target.getAttribute('data-ga-category'); // required
-            var label = target.getAttribute('data-ga-label');
-            var value = parseInt(target.getAttribute('data-ga-value'), 10) || void 0;
-
-            if (!ga ||
-                !category) {
-                return;
-            }
-
-            ga('send', 'event', category, action, label, value);
-        }
-    };
-
-    var actions = arraify(document.querySelectorAll('[data-ga-action]'));
-
-    actions.forEach(function(element){
-        element.addEventListener('click', handleClickEvent, false);
-    });
 }());