diff --git a/site-popup/template/src/backend/api/instance/api.ts b/site-popup/template/src/backend/api/instance/api.ts
new file mode 100644
index 0000000..a2d126d
--- /dev/null
+++ b/site-popup/template/src/backend/api/instance/api.ts
@@ -0,0 +1,14 @@
+import { auth } from "@wix/essentials";
+import { appInstances } from "@wix/app-management";
+
+export async function GET() {
+  try {
+    const { instance: appInstance } = await auth.elevate(
+      appInstances.getAppInstance
+    )();
+
+    return Response.json(appInstance);
+  } catch (error) {
+    return new Response("Failed to fetch app instance", { status: 500 });
+  }
+}
diff --git a/site-popup/template/src/components/activation-configuration.tsx b/site-popup/template/src/components/activation-configuration.tsx
index e5ef4e6..9a9d3bc 100644
--- a/site-popup/template/src/components/activation-configuration.tsx
+++ b/site-popup/template/src/components/activation-configuration.tsx
@@ -6,15 +6,18 @@ import { DataRangePicker } from './date-range-picker.js';
 interface Props {
   activationOptions: ActivationOptions;
   onChange: (activationOptions: ActivationOptions) => void;
+  disabled?: boolean;
 }
 
 export const ActivationConfiguration: FC<Props> = ({
   onChange,
   activationOptions,
+  disabled = false,
 }) => {
   return (
     <Box gap={3} direction="vertical" marginTop={1}>
       <RadioGroup
+        disabled={disabled}
         name="Popup Activation"
         display="horizontal"
         value={activationOptions.activationMode}
@@ -31,6 +34,7 @@ export const ActivationConfiguration: FC<Props> = ({
       </RadioGroup>
       {activationOptions.activationMode == 'timed' && (
         <DataRangePicker
+          disabled={disabled}
           startDate={Number(
             activationOptions.startDate || new Date().getTime()
           )}
diff --git a/site-popup/template/src/components/date-range-picker.tsx b/site-popup/template/src/components/date-range-picker.tsx
index 13de245..0771c33 100644
--- a/site-popup/template/src/components/date-range-picker.tsx
+++ b/site-popup/template/src/components/date-range-picker.tsx
@@ -5,12 +5,14 @@ interface Props {
   startDate: number;
   endDate: number;
   onChange?: (startDate: number, endDate: number) => void;
+  disabled?: boolean;
 }
 
 export const DataRangePicker: FC<Props> = ({
-  onChange,
   startDate,
   endDate,
+  onChange,
+  disabled = false,
 }) => {
   return (
     <Layout>
@@ -21,6 +23,7 @@ export const DataRangePicker: FC<Props> = ({
               <DatePicker
                 width="100%"
                 placeholderText="Select"
+                disabled={disabled}
                 value={new Date(startDate)}
                 onChange={(value: Date) => onChange?.(value.getTime(), endDate)}
               />
@@ -35,6 +38,7 @@ export const DataRangePicker: FC<Props> = ({
               <DatePicker
                 width="100%"
                 placeholderText="Select"
+                disabled={disabled}
                 value={new Date(endDate)}
                 onChange={(value: Date) =>
                   onChange?.(startDate, value.getTime())
diff --git a/site-popup/template/src/components/image-picker.tsx b/site-popup/template/src/components/image-picker.tsx
index 785eec1..4607fbd 100644
--- a/site-popup/template/src/components/image-picker.tsx
+++ b/site-popup/template/src/components/image-picker.tsx
@@ -7,13 +7,15 @@ interface Props {
   imageUrl: string;
   imageTitle: string;
   onChange: (imageUrl: string, imageTitle: string) => void;
+  disabled?: boolean;
 }
 
-export const ImagePicker: FC<Props> = ({ onChange, imageTitle }) => {
+export const ImagePicker: FC<Props> = ({ onChange, imageTitle, disabled = false }) => {
   return (
     <Box gap={3} verticalAlign="middle" marginTop={1}>
       <Input value={imageTitle} disabled />
       <TextButton
+        disabled={disabled}
         prefixIcon={<Icons.Edit />}
         onClick={() =>
           dashboard.openMediaManager().then((response) => {
diff --git a/site-popup/template/src/components/site-popup-settings.tsx b/site-popup/template/src/components/site-popup-settings.tsx
index 180ec7d..9554965 100644
--- a/site-popup/template/src/components/site-popup-settings.tsx
+++ b/site-popup/template/src/components/site-popup-settings.tsx
@@ -8,9 +8,11 @@ import {
   FormField,
   FormFieldProps,
 } from '@wix/design-system';
-import { SitePopupOptions } from '../types.js';
-import { ActivationConfiguration } from './activation-configuration.js';
-import { ImagePicker } from './image-picker.js';
+import { SitePopupOptions } from '../types';
+import { ActivationConfiguration } from './activation-configuration';
+import { ImagePicker } from './image-picker';
+import { SubscriptionBanner } from './subscription-banner';
+import { useAppInstance } from '../hooks/instance';
 
 interface Props {
   options: SitePopupOptions;
@@ -18,6 +20,8 @@ interface Props {
 }
 
 export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
+  const { data: appInstance } = useAppInstance();
+  
   const getFieldStatus = (
     field: keyof SitePopupOptions
   ): Partial<FormFieldProps> => {
@@ -43,7 +47,7 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
           />
           <Card.Divider />
           <Card.Content>
-            <Box gap={3} direction="vertical">
+            <Box gap={3} direction="horizontal">
               <Box gap={3} direction="vertical" width={'50%'}>
                 <FormField
                   labelSize="small"
@@ -51,6 +55,7 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
                   {...getFieldStatus('headline')}
                 >
                   <Input
+                    disabled={appInstance?.isFree}
                     placeholder="Sale 20% Off"
                     value={options?.headline}
                     onChange={(e) =>
@@ -72,6 +77,7 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
                   {...getFieldStatus('text')}
                 >
                   <InputArea
+                    disabled={appInstance?.isFree}
                     placeholder="Sign up and get 20% off on our Winter Sale"
                     value={options?.text}
                     onChange={(e) =>
@@ -84,6 +90,7 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
                 </FormField>
                 <FormField labelSize="small" label="Popup Activation">
                   <ActivationConfiguration
+                    disabled={appInstance?.isFree}
                     activationOptions={{
                       activationMode: options.activationMode,
                       startDate: options.startDate,
@@ -99,6 +106,7 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
                 </FormField>
                 <FormField labelSize="small" label="Popup Image">
                   <ImagePicker
+                    disabled={appInstance?.isFree}
                     imageTitle={options.imageTitle}
                     imageUrl={options.imageUrl}
                     onChange={(imageUrl, imageTitle) =>
@@ -111,6 +119,9 @@ export const SitePopupSettings: FC<Props> = ({ options, onChange }) => {
                   />
                 </FormField>
               </Box>
+              <Box gap={3} direction="vertical" width="50%">
+                <SubscriptionBanner />
+              </Box>
             </Box>
           </Card.Content>
         </Card>
diff --git a/site-popup/template/src/components/subscription-banner.tsx b/site-popup/template/src/components/subscription-banner.tsx
new file mode 100644
index 0000000..891e4a0
--- /dev/null
+++ b/site-popup/template/src/components/subscription-banner.tsx
@@ -0,0 +1,61 @@
+import { Box, Button, MarketingLayout, SectionHelper } from '@wix/design-system';
+import React from 'react';
+import { useNavigateToPricingPage, useAppInstance } from '../hooks/instance';
+import { appInstances } from '@wix/app-management';
+import { formatDate } from '../utils/format-date';
+
+export const SubscriptionBanner: React.FC = () => {
+  const {data: appInstance } = useAppInstance();
+  const navigateToPricingPage = useNavigateToPricingPage();
+  const { isFree, freeTrialAvailable, billing } = appInstance ?? {};
+  const isFreeTrialInProgress = billing?.freeTrialInfo?.status === appInstances.FreeTrialStatus.IN_PROGRESS;
+
+  const trialButtons = (
+    <Box gap={3}>
+      <Button
+        skin="premium"
+        onClick={navigateToPricingPage}
+        children="Start Free Trial"
+      />
+      <Button
+        skin="premium"
+        priority="secondary"
+        onClick={navigateToPricingPage}
+        children="See All Plans"
+      />
+    </Box>
+  );
+
+  const plansButtons = (
+    <Box gap={3}>
+      <Button
+        skin="premium"
+        children="Select Your Plan"
+        onClick={navigateToPricingPage}
+      />
+    </Box>
+  );
+
+  if (isFree) {
+    return (
+      <MarketingLayout
+        title="You need a subscription"
+        description="Here is a preview of a site popup. Enroll a premium subscription to setup and configure your site popup."
+        actions={freeTrialAvailable ? trialButtons : plansButtons}
+      />
+    );
+  }
+
+  if (isFreeTrialInProgress) {
+    const endDate = new Date(billing.freeTrialInfo?.endDate!);
+    return (
+      <SectionHelper
+        appearance="standard"
+        title="Free Trial in Progress"
+        children={`Your free trial is available to ${formatDate(endDate)}.`}
+      />
+    )
+  }
+
+  return null;
+};
diff --git a/site-popup/template/src/dashboard/pages/page.tsx b/site-popup/template/src/dashboard/pages/page.tsx
index 3109224..8a9181b 100644
--- a/site-popup/template/src/dashboard/pages/page.tsx
+++ b/site-popup/template/src/dashboard/pages/page.tsx
@@ -5,8 +5,9 @@ import '@wix/design-system/styles.global.css';
 import { withProviders } from '../withProviders';
 import { SitePopupSettings } from '../../components/site-popup-settings.js';
 import { SitePopupOptions } from '../../types.js';
-import { useEmbeds } from '../hooks/wix-embeds.js';
+import { useEmbeds } from '../../hooks/wix-embeds.js';
 import { Popup } from '../../components/popup/index.js';
+import { useAppInstance } from '../../hooks/instance';
 
 const sitePopupDefaultOptions: SitePopupOptions = {
   headline: 'Sale 20% Off',
@@ -22,6 +23,7 @@ function SitePopup() {
 
   const { embedScript, getEmbeddedScript } =
     useEmbeds<Partial<SitePopupOptions>>();
+  const { isLoading: isAppInstanceLoading } = useAppInstance();
 
   const [sitePopupOptions, setSitePopupOptions] = useState<SitePopupOptions>(
     sitePopupDefaultOptions
@@ -53,7 +55,7 @@ function SitePopup() {
         }
       />
       <Page.Content>
-        {getEmbeddedScript.isLoading ? (
+        {getEmbeddedScript.isLoading || isAppInstanceLoading ? (
           <Box align="center" verticalAlign="middle" height="50vh">
             <Loader text="Loading..." />
           </Box>
diff --git a/site-popup/template/src/hooks/instance.ts b/site-popup/template/src/hooks/instance.ts
new file mode 100644
index 0000000..f385c8e
--- /dev/null
+++ b/site-popup/template/src/hooks/instance.ts
@@ -0,0 +1,42 @@
+import { useCallback } from 'react';
+import { appInstances } from '@wix/app-management';
+import { useQuery } from '@tanstack/react-query';
+import { httpClient } from '@wix/essentials';
+
+/*
+  This is the URL to the pricing page of the app.
+  This url looks like this:
+    https://www.wix.com/apps/upgrade/APPIDHERE?appInstanceId=INSTANCEIDHERE
+ 
+  You can find more information about this here:
+    https://dev.wix.com/docs/build-apps/launch-your-app/pricing-and-billing/set-up-a-freemium-business-model#step-4--create-an-upgrade-entry-point-to-your-pricing-page
+*/
+const getPricingPage = (instanceId: string) => `https://www.wix.com/apps/upgrade/<%= devCenter.appId %>?appInstanceId=${instanceId}`
+
+export const QUERY_INSTANCE = 'queryInstance';
+
+export function useAppInstance() {
+  return useQuery<appInstances.AppInstance>({
+    queryKey: [QUERY_INSTANCE],
+    queryFn: async () => {
+      try {
+        const response = await httpClient.fetchWithAuth(
+          `${import.meta.env.BASE_API_URL}/instance`
+        );
+        return response.json();
+      } catch (error) {
+        console.log("Error fetching instance:", error);
+      }
+    },
+  });
+}
+
+export function useNavigateToPricingPage(): () => void {
+  const { data: appInstance } = useAppInstance();
+
+  return useCallback(() => {
+    if (appInstance?.instanceId) {
+      window.open(getPricingPage(appInstance?.instanceId), "_blank");
+    }
+  }, [appInstance?.instanceId]);
+}
diff --git a/site-popup/template/src/dashboard/hooks/wix-embeds.ts b/site-popup/template/src/hooks/wix-embeds.ts
similarity index 100%
rename from site-popup/template/src/dashboard/hooks/wix-embeds.ts
rename to site-popup/template/src/hooks/wix-embeds.ts
diff --git a/site-popup/template/src/site/embedded-scripts/site-popup/popup-overlay/index.tsx b/site-popup/template/src/site/embedded-scripts/site-popup/popup-overlay/index.tsx
index 492f631..0b903fb 100644
--- a/site-popup/template/src/site/embedded-scripts/site-popup/popup-overlay/index.tsx
+++ b/site-popup/template/src/site/embedded-scripts/site-popup/popup-overlay/index.tsx
@@ -1,16 +1,20 @@
 import ReactDOM from 'react-dom';
 import React, { useEffect, useState } from 'react';
+import { QueryClientProvider, QueryClient } from '@tanstack/react-query';
 import { Popup } from '../../../../components/popup/index.js';
 import { SitePopupOptions } from '../../../../types.js';
 import './index.css';
 import { site } from '@wix/site-site';
+import { useAppInstance } from '../../../../hooks/instance.js';
 
 const PopupOverlay = () => {
-  const [shown, setShown] = useState<boolean>(false);
   const el = document.querySelector('#popup-data') as HTMLElement;
   const popupParams = el?.dataset as SitePopupOptions;
-
+  
+  const [shown, setShown] = useState<boolean>(false);
   const [regionalSettings, setRegionalSettings] = useState<string>('en-us');
+  
+  const { data: appInstance, isLoading } = useAppInstance();
 
   useEffect(() => {
     site.regionalSettings().then(setRegionalSettings);
@@ -40,6 +44,10 @@ const PopupOverlay = () => {
     return false;
   };
 
+  if (isLoading || appInstance?.isFree) {
+    return null;
+  }
+
   return (
     <div
       className={
@@ -55,4 +63,9 @@ const PopupOverlay = () => {
   );
 };
 
-ReactDOM.render(<PopupOverlay />, document.getElementById('site-popup'));
+ReactDOM.render(
+  <QueryClientProvider client={new QueryClient()}>
+    <PopupOverlay />
+  </QueryClientProvider>,
+  document.getElementById('site-popup')
+);
diff --git a/site-popup/template/src/utils/format-date.ts b/site-popup/template/src/utils/format-date.ts
new file mode 100644
index 0000000..ccdf719
--- /dev/null
+++ b/site-popup/template/src/utils/format-date.ts
@@ -0,0 +1,11 @@
+import { i18n } from "@wix/essentials";
+
+export function formatDate(date: Date) {
+  return date.toLocaleDateString(i18n.getLocale(), {
+    year: 'numeric',
+    month: 'short',
+    day: 'numeric',
+    hour: '2-digit',
+    minute: '2-digit',
+  });
+}
\ No newline at end of file