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Zernio::PostAnalytics

Properties

Name Type Description Notes
impressions Integer [optional]
reach Integer [optional]
likes Integer [optional]
comments Integer [optional]
shares Integer [optional]
saves Integer Number of saves/bookmarks (Instagram, Pinterest, X/Twitter) [optional]
clicks Integer [optional]
views Integer [optional]
follows Integer Instagram feed posts and stories only: organic accounts that started following from this post. 0 for reels and other platforms. [optional]
ig_reels_avg_watch_time Integer Instagram Reels only: average watch time per play, in milliseconds. 0 for non-Reels media and other platforms. [optional]
ig_reels_video_view_total_time Integer Instagram Reels only: total watch time including replays, in milliseconds. 0 for non-Reels media and other platforms. [optional]
video_duration_seconds Integer Video length in seconds. Currently Instagram Reels only; combine with igReelsAvgWatchTime (ms) to estimate retention. Null when unknown (other platforms, non-video media, or when Instagram does not expose the media URL, e.g. reels with copyrighted audio). [optional]
engagement_rate Float Percentage, rounded to 2 decimals: (likes + comments + shares + saves) / (impressions or reach or views) * 100. Clicks and follows are never counted. The denominator is the FIRST of impressions, reach, views that is non-zero, so it is not the same basis on every post: a post with impressions divides by impressions, one without falls back to reach, then to views. If you need a single consistent basis (e.g. interactions / reach), compute it from the raw fields above. The engagementRate on the LinkedIn account endpoints is a different formula. [optional]
last_updated Time [optional]

Example

require 'zernio-sdk'

instance = Zernio::PostAnalytics.new(
  impressions: 0,
  reach: 0,
  likes: 0,
  comments: 0,
  shares: 0,
  saves: 0,
  clicks: 0,
  views: 0,
  follows: 0,
  ig_reels_avg_watch_time: 0,
  ig_reels_video_view_total_time: 0,
  video_duration_seconds: 30,
  engagement_rate: 6.59,
  last_updated: null
)