Welcome to the Concrete Brand Guidelines. They outline the visual and verbal identity of our brand.
LOGO
Our logo is the primary identifier for our brand. It captures our name, mission, and legacy. It comes in a light version and a dark version. The light version has a slightly thicker stroker on the logo for legibility.
ICON
Concrete also utilizes an icon which is used as logo icon and PFP design.
SCALING
The logo has been carefully crafted to read well, even at small sizes. There is no limit at large scale, but be careful at smaller sizes. If legibility is an issue, it’s too small.
CLEAR SPACE
Don’t crowd the logo. When placing other elements nearby, ensure minimum clear space for brand consistency. Note how the clear space is calculated relative to a fixed element from the logo. See example below.
DONT'S
Do not diminish the value of the logo in our brand. Avoid the following treatments.
In the end guidelines are just that, a guide. Use your best judgement and reference this document as a starting point.
In the following links you will find the Concrete brand assets.