Your F1 Journey, Together.
Brand assets, color palette, logo files, and guidelines for the F1 visa cooperative.
| File | Description |
|---|---|
F1visa-Brand.md |
Full brand guidelines — foundation, messaging, tone, visual identity, community usage |
logo/ |
Primary logo, icon-only, horizontal lockup, reversed — SVG + PNG |
colors/ |
Color palette files (ASE, JSON, CSS) |
typography/ |
Font references and typographic scale |
social/ |
Social media templates — avatars, cover photos |
templates/ |
Email signatures, slide decks, document templates |
(Asset files under logo/, colors/, social/, templates/ are being created — specs are in the Brand Support Document.)
| Swatch | Name | Hex | Usage |
|---|---|---|---|
| 🟣 | Trust Purple | #6C3BAA |
Primary — headers, buttons, links |
| ⚫ | Deep Navy | #1A1A2E |
Backgrounds, footers, headings |
| 🟡 | Warm Gold | #F5A623 |
Accents, CTAs, success states |
| 🟢 | Soft Teal | #45B7AA |
Secondary buttons, info cards |
| Variant | Format | Use |
|---|---|---|
| Primary — full color | SVG / PNG | Website header, print, social banners |
| Icon-only (🛂) | SVG / PNG | Favicon, app icon, avatar |
| Horizontal lockup | SVG / PNG | Blog headers, email signatures |
| Reversed — white | SVG / PNG | Dark mode UI, dark social covers |
| Element | Typeface | Fallback |
|---|---|---|
| Headings | Inter | system-ui, -apple-system, sans-serif |
| Body | Inter | system-ui, -apple-system, sans-serif |
| Monospace | JetBrains Mono | SF Mono, Menlo, monospace |
The full brand support document lives in this repo:
| § | Section | Priority |
|---|---|---|
| 1 | Brand Foundation — Mission, Vision, Values | 🔴 P0 |
| 2 | Messaging Framework — Elevator Pitch, Taglines, Tone | 🔴 P0 |
| 3 | Logo & Wordmark — Variants, Usage, Prohibited | 🔴 P0 |
| 4 | Color Palette — Hex, RGB, WCAG Accessibility | 🔴 P0 |
| 5 | Typography — Scale, International Support | 🔴 P0 |
| 6 | Iconography & Illustration — Core Icons, Diversity | 🟠 P1 |
| 7 | Photography & Imagery — Style, Subjects, Treatment | 🟠 P1 |
| 8 | Application — Website, Social, AI Agent Brand Usage | 🟠 P1 |
| 9 | Community Brand Usage — Member Content, Forking | 🟠 P1 |
| 10 | Brand Governance — Stewards, Review, Versioning | 🟠 P1 |
| 11 | Brand Checklist — Pre-Publication Verification | 🔴 P0 |
The Golden Rule:
Write like a trusted older student who has been through the process — not like a government agency, not like a marketing department.
Brand Personality: Trustworthy · Supportive · Global
Brand as a Person: The Supportive Guide — knowledgeable, warm, speaks from lived experience.
| Element | Detail |
|---|---|
| Brand Steward | @GTM 🎯 (primary) / @NIK 🎯 (co-steward) |
| Versioning | #WeOwnVer (season-based) — current: v4.2.1.1 |
| Review Cadence | Quarterly review. Annual full update. |
| License | CC-BY-SA — Cooperative Commons |
| Feedback | F1visa.Net community: #brand-feedback |
Community members — share freely, attribute to F1visa.Net, use the "Member Resource" badge for your own guides.
Partners — side-by-side logos for universities, "Built with 🛂 F1visa.Net" badge for community chapters.
AI agents (DRP.bot, MAITs) — use 🛂 emoji as brand marker, default to "Supportive Guide" tone, human review required before publishing.
F1visa.Net is a member-owned cooperative under the ♾️ WeOwnNet ecosystem — a cooperative network building real estate and ownership for everyone.
- 🌐 F1visa.Net
- 🐦
@F1visaNet
♾️ WeOwnNet 🌐 ● 🏡 Real Estate and 🤝 cooperative ownership for everyone ● An 🤗 inclusive community, by 👥 invitation only.