R Advertising Tag for Google Tag Manager Server Side

The R Advertising Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to R Advertising.

This tag tracks three events types:

• page_view reads R Advertising's query parameter from the URL (tduid) and stores it on a server-side cookie named radv. (The default query parameter is set to tduid, but can be changed in the advanced parameters section.)
• purchase sends the event to R Advertising

By default the value sent is using the GA4 data model:

• orderNumber is using the transactionId from GA4
• orderValue is using the operation: eventModel.value - eventModel.tax - eventModel.shipping to get the value without tax and shipping.

Both of those parameters can be overwritten in the advanced parameters section.

Reporting Bugs/Feedback

Please raise any issue on GitHub.

Open Source

R Advertising Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.