Rename to Apache Fury in README (#1249)

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## What do these changes do?

<!-- Please give a short brief about these changes. -->

See diff.

## Check code requirements

- [ ] tests added / passed (if needed)
- [ ] Ensure all linting tests pass, see
[here](https://github.com/alipay/fury/blob/main/CONTRIBUTING.rst) for
how to run them

README.md

@@ -6,9 +6,9 @@
 [![Twitter](https://img.shields.io/twitter/follow/fury_community?logo=twitter&style=for-the-badge)](https://twitter.com/fury_community)
 
 
-Fury is a blazing-fast multi-language serialization framework powered by **jit(just-in-time compilation)** and **zero-copy**, providing up to 170x performance and ultimate ease of use.
+Apache Fury (incubating) is a blazing-fast multi-language serialization framework powered by **JIT** (just-in-time compilation) and **zero-copy**, providing up to 170x performance and ultimate ease of use.
 
-https://furyio.org
+https://fury.apache.org
 
 ## Features
 - **Multiple languages**: Java/Python/C++/Golang/JavaScript/Rust/Scala/TypeScript.