This was my first ever data analysis project!
I took part of a remote Kellogs contest on 2020 and the goal was to find new customers(Stores) in the surroundings of their current customers. The analysis was for Mexico City.
- In this contest I used public datasets from mexico city regarding population, economy and safety of each area of the city and a dataset that Kellogs gives to you about their current customers and its location in mexico city.
- The data was cleaned from null values and duplicates.
- The data was visualized using Tableu.
- My final hypothesis was on choosing an area based on a big population, good economy, safety of the area and had a good quantity of possible customers.
NOTE: There is a presentation attached but it is in spanish since that was the requirement for the contest. The visualizations done can still be seen on the last 3 slides of the presentation.