fix(marketing): tighten SEO meta lengths across 36 pages (audit #12-14) by ejay-dev · Pull Request #87 · ejay-dev/FormaOS

ejay-dev · 2026-05-13T14:12:31Z

Summary

Three related findings in docs/audit/2026-05-13-marketing-audit.md:

Security hardening: root middleware auth backstop, CORS for v1 API, npm CVE fixes #12 MED — 20 page titles over 60 chars (Google truncates ~60)
Fix 5 persistently failing QA pipeline jobs (Lint, A11y, E2E, Visual, Perf) #13 MED — 13 meta descriptions over 170 chars (truncates ~155-160)
fix(blocker-7): mobile scope decision proposal #14 MED — 10 meta descriptions under 100 chars (wasted SERP)

Each rewrite mirrors the page's existing positioning — no new claims, no scope shift. Where a page has separate openGraph/twitter description overrides, both were updated so social previews and SERP stay aligned.

After this PR: zero titles >60, zero descriptions >170, zero descriptions <100 across app/(marketing)/**.

Test plan

CI green
Spot-check a Vercel preview SERP-style view: title + description for /, /pricing, /healthcare-compliance-platform, /trust/sla
After merge, validate one or two with the Google URL Inspection tool to confirm the new strings show

, #14) Three related findings from docs/audit/2026-05-13-marketing-audit.md: - #12 MED: 20 page titles over 60 chars (Google truncates ~60) - #13 MED: 13 meta descriptions over 170 chars (truncates ~155-160) - #14 MED: 10 meta descriptions under 100 chars (wasted SERP) Each rewrite mirrors the page's existing positioning - no new claims, no scope shift. Approach per category: - Long titles: collapse the brand suffix and the trailing qualifier ("Healthcare Compliance Platform - Clinical Governance & Accreditation | FormaOS" 78c -> "Healthcare Compliance Platform | FormaOS" 40c). - Long descriptions: drop redundant trailing fluff while keeping the vertical-list and value claim (homepage 219c -> 151c). - Short descriptions: expand from one-line summaries to ~130-150c using the page's actual content (trust/sla 89c -> 129c). Where a page also had openGraph/twitter description overrides, both were updated so social previews and SERP stay aligned. Verified post-rewrite: zero titles >60, zero descriptions >170, zero descriptions <100. tsc --noEmit clean. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

vercel · 2026-05-13T14:12:33Z

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Project	Deployment	Actions	Updated (UTC)
forma-os	Ready	Preview, Comment	May 13, 2026 2:15pm

chatgpt-codex-connector

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chatgpt-codex-connector · 2026-05-13T14:16:12Z

 export const metadata: Metadata = {
  title:
-    'FormaOS - Compliance Operating System for Australian Regulated Industries',
+    'Compliance Operating System for Regulated Industries',


Keep the homepage title branded

Because the marketing layout uses title.template: '%s' (checked app/(marketing)/layout.tsx), this string is emitted exactly as the root page title. Removing FormaOS here means the homepage browser/search title and matching share metadata become a generic “Compliance Operating System…” label, unlike the rest of the marketing pages and the previous root title; root URL search/social snippets lose brand attribution in production.

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Pull request overview

This PR tightens SEO titles and meta descriptions across marketing pages to better fit SERP/social preview length targets while preserving page positioning.

Changes:

Shortens long marketing page titles across industry, comparison, pricing, and trust pages.
Expands short meta descriptions on trust/legal/action pages.
Updates some Open Graph and Twitter metadata to stay closer to page-level metadata.

Reviewed changes

Copilot reviewed 36 out of 36 changed files in this pull request and generated 1 comment.

Show a summary per file

File	Description
app/(marketing)/page.tsx	Shortens homepage SEO/social metadata.
app/(marketing)/pricing/page.tsx	Shortens pricing title and updates description.
app/(marketing)/contact/page.tsx	Shortens sales contact title.
app/(marketing)/features/page.tsx	Rewrites features description.
app/(marketing)/integrations/page.tsx	Tightens integrations description.
app/(marketing)/industries/page.tsx	Shortens industries titles.
app/(marketing)/enterprise/page.tsx	Shortens enterprise title/description.
app/(marketing)/our-story/page.tsx	Expands story description.
app/(marketing)/roadmap/page.tsx	Tightens roadmap description.
app/(marketing)/changelog/page.tsx	Shortens changelog title.
app/(marketing)/terms/page.tsx	Expands terms metadata description.
app/(marketing)/legal/page.tsx	Expands legal metadata descriptions.
app/(marketing)/evaluate/page.tsx	Expands Evaluate metadata descriptions.
app/(marketing)/prove/page.tsx	Expands Prove metadata descriptions.
app/(marketing)/what-is-a-compliance-operating-system/page.tsx	Tightens explainer description.
app/(marketing)/audit-evidence-management/page.tsx	Shortens audit evidence title.
app/(marketing)/soc2-compliance-automation/page.tsx	Shortens SOC 2 title.
app/(marketing)/iso-compliance-software/page.tsx	Shortens ISO title.
app/(marketing)/ndis-providers/page.tsx	Shortens NDIS provider titles.
app/(marketing)/ndis-compliance-system/page.tsx	Shortens NDIS system title/description.
app/(marketing)/healthcare-compliance/page.tsx	Shortens healthcare compliance titles.
app/(marketing)/healthcare-compliance-platform/page.tsx	Shortens healthcare platform title/description.
app/(marketing)/financial-services-compliance/page.tsx	Shortens finance compliance metadata.
app/(marketing)/construction-compliance/page.tsx	Shortens construction compliance metadata.
app/(marketing)/childcare-compliance/page.tsx	Shortens childcare compliance metadata.
app/(marketing)/customer-stories/page.tsx	Shortens customer stories titles.
app/(marketing)/compare/page.tsx	Rewrites comparison index description.
app/(marketing)/compare/6clicks/page.tsx	Shortens 6clicks comparison titles.
app/(marketing)/compare/complispace/page.tsx	Shortens CompliSpace comparison titles.
app/(marketing)/compare/healthmetrics/page.tsx	Shortens HealthMetrics comparison titles.
app/(marketing)/compare/riskware/page.tsx	Shortens Riskware comparison titles.
app/(marketing)/trust/data-handling/page.tsx	Expands data handling descriptions.
app/(marketing)/trust/incident-response/page.tsx	Expands incident response descriptions.
app/(marketing)/trust/procurement/page.tsx	Expands procurement descriptions.
app/(marketing)/trust/sla/page.tsx	Expands SLA descriptions.
app/(marketing)/trust/subprocessors/page.tsx	Expands subprocessors descriptions.

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  title: 'Compare FormaOS vs AU Compliance Platforms',
  description:
-    'Compare FormaOS against Ideagen Policy Logic, Riskware, 6clicks, and HealthMetrics. See how operational compliance execution beats traditional GRC and clinical-reporting tools for NDIS, aged care, and healthcare.',
+    'Compare FormaOS to HealthMetrics, CompliSpace, Riskware, and 6clicks across pricing, frameworks, evidence integrity, and audit-readiness.',


github-actions · 2026-05-13T14:29:17Z

♿ Accessibility Test Results

✅ PASSED - No critical accessibility issues found

Tests Performed:

WCAG 2.1 AA compliance validation
Cross-browser accessibility testing
Keyboard navigation testing
Screen reader compatibility
Color contrast validation

Artifacts: Download the accessibility reports from the "Artifacts" section for detailed results.

Final PR of the Phase D pricing redesign pass. Closes the remaining §N+2 D-* findings from the marketing audit. D-5 (real bug — hydration gap) ------------------------------ The hero's "View pricing" CTA points at #pricing-table. That id was on a <section> inside PricingTiers, which is rendered behind a DeferredSection IntersectionObserver — so the id was absent from the initial SSR HTML and the anchor click had nothing to scroll to until the user had already scrolled near the section. Fixed by adding a stable <div id="pricing-table" scroll-mt-24 /> sibling immediately before the DeferredSection in PricingPageContent. The inner <section> drops its id to avoid duplicate-id violations and carries a comment explaining where the anchor lives. D-7 (no commercial change) -------------------------- User chose to surface the existing "cancel anytime" framing as the de-facto trial rather than invent a commercial trial that doesn't exist (the FAQ explicitly says "No"). Two moves: 1. The per-tier trustNote string moved from a small 11px line below the price to a visible bordered chip with a check icon, placed between the price block and the CTA. Emerald check on the featured (Growth) tier, slate on the others. 2. The Enterprise tier's trustNote was rephrased from "Annual agreements · invoice billing · custom SLA" to "Sandbox walkthrough · security review pack · custom SLA" — surfacing the evaluation path that already exists in the FAQ (sandbox tenant + guided walkthrough for procurement) instead of leading with billing mechanics. D-1, D-4, D-2, D-3 — verifications / annotations only ----------------------------------------------------- - D-1 verified against live (`curl https://www.formaos.com.au/pricing`): $297 / $797 / $1,800 all in SSR HTML. Audit claim was stale. - D-4 was already closed across #89 (hero version-badge strip) and #90 (comparison-table footer status). Annotation only. - D-2 / D-3 already shipped in #87 (meta-length pass). Annotation only. - D-6 (the "anchored to risk" CTA sentence) is preserved untouched through #89, #90, and this PR. The audit doc §N+2 entries are annotated with each item's resolution and the PR that closed it. Co-authored-by: ejaz <ejaz@local> Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>

Copilot AI review requested due to automatic review settings May 13, 2026 14:12

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ejay-dev merged commit 212c46f into main May 13, 2026
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ejay-dev deleted the fix/marketing-seo-meta-length branch May 13, 2026 14:40

ejay-dev mentioned this pull request May 14, 2026

fix(pricing): close Phase D audit items D-1/4/5/7 (Phase D PR-3) #91

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fix(marketing): tighten SEO meta lengths across 36 pages (audit #12-14) - #87

fix(marketing): tighten SEO meta lengths across 36 pages (audit #12-14)#87
ejay-dev merged 1 commit into
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fix/marketing-seo-meta-length

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ejay-dev commented May 13, 2026

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vercel Bot commented May 13, 2026 •

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