iExecBlockchainComputing · chainsona · Aug 11, 2025 · Aug 11, 2025 · Aug 11, 2025 · Aug 11, 2025
diff --git a/COPYWRITING.md b/COPYWRITING.md
diff --git a/src/build-iapp/guides/build-&-deploy.md b/src/build-iapp/guides/build-&-deploy.md
@@ -7,8 +7,8 @@ description:
 # Create and Deploy an iApp
 
 iApps (iExec Applications) are decentralized applications that run on the iExec
-network. They leverage confidential computing to ensure data privacy and
-security while providing scalable off-chain computation.
+network. They use confidential computing to ensure data privacy and security
+while providing scalable off-chain computation.
 
 ## About iApp Generator
 

diff --git a/src/build-iapp/guides/debugging.md b/src/build-iapp/guides/debugging.md
@@ -169,7 +169,7 @@ except Exception as e:
 
 Continue improving your iApps:
 
-- **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+- **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
   in TEE
-- **[How to Get and Decrypt Results](/build_iapp/guides/how-to-get-and-decrypt-results)** -
+- **[How to Get and Decrypt Results](/build-iapp/guides/how-to-get-and-decrypt-results)** -
   Retrieve results
diff --git a/src/build-iapp/guides/how-to-get-and-decrypt-results.md b/src/build-iapp/guides/how-to-get-and-decrypt-results.md
@@ -309,6 +309,6 @@ Integrate result handling into your applications:
 
 ### Advanced Topics
 
-- **[DataProtector SDK](/manage_data/dataProtector)** - Complete SDK
+- **[DataProtector SDK](/manage-data/dataProtector)** - Complete SDK
   documentation
 - **[SDK Deep Dive](/deep_dive/sdk)** - Advanced result handling techniques
diff --git a/src/build-iapp/iapp-generator.md b/src/build-iapp/iapp-generator.md
@@ -1,25 +1,25 @@
 ---
 title: iApp Generator
 description:
-  Build privacy-first applications that run in secure TEE environments. Your
-  complete toolkit for creating, testing, and deploying confidential iApps on
-  the iExec network.
+  iApp Generator CLI toolkit for building confidential computing applications.
+  Create privacy-preserving AI, data analysis, and Web3 apps that run in secure
+  TEE environments. Deploy in minutes.
+keywords:
+  iApp Generator, confidential computing CLI, TEE applications,
+  privacy-preserving development, secure AI development, Web3 privacy tools,
+  trusted execution environment, iExec development
 ---
 
 # 🤖 iApp Generator
 
-**Build privacy-first applications that run in secure TEE environments.** iApp
-Generator is your complete toolkit for creating, testing, and deploying
-confidential iApps on the iExec network.
-
-Transform your ideas into production-ready privacy-preserving applications in
-minutes, not months.
+**Here's the tool, what it does, and how to use it.** iApp Generator is a CLI
+that builds applications running inside TEEs. You write code, we handle the
+confidential computing setup.
 
 ## What is iApp Generator?
 
-**iApp Generator** is a CLI tool that simplifies building **iExec Applications
-(iApps)** - applications that run inside **Trusted Execution Environments
-(TEE)** for maximum privacy and security.
+**iApp Generator** builds confidential applications. Your code runs in Intel
+SGX/TDX secure enclaves where data stays private during processing.
 
 ### What you Can Build
 
@@ -28,69 +28,69 @@ minutes, not months.
 - **Custom algorithms** with confidential inputs and outputs
 - **Privacy-preserving services** for Web3 applications
 
-### What iApp Generator Provides
+### What you get
 
-- ✅ **Project scaffolding** - Complete iApp structure ready to deploy
-- ✅ **Local testing** - Debug and iterate quickly in simulation mode
-- ✅ **One-click deployment** - Deploy to TEE workers with a single command
-- ✅ **Input/output handling** - Seamless integration with protected data
+- **Project scaffolding** - Complete setup, ready to deploy
+- **Local testing** - Debug in simulation mode before going live
+- **Simple deployment** - One command deploys to TEE workers
+- **Data integration** - Works with encrypted datasets out of the box
 
 ## Quick Start Path
 
 ### 1. **Learn the Concepts**
 
 Start here to understand what iApps are and how they work:
 
-- **[What Is an iApp?](/build_iapp/iapp-generator/what-is-iapp)** - Core
+- **[What Is an iApp?](/build-iapp/iapp-generator/what-is-iapp)** - Core
   concepts and TEE overview
-- **[Getting Started](/build_iapp/iapp-generator/getting-started)** - Your first
+- **[Getting Started](/build-iapp/iapp-generator/getting-started)** - Your first
   iApp in 15 minutes
-- **[Building Your iApp](/build_iapp/iapp-generator/building-your-iexec-app)** -
+- **[Building Your iApp](/build-iapp/iapp-generator/building-your-iexec-app)** -
   Complete development guide
 
 ### 2. **Master the Development Workflow**
 
 Once you've built your first iApp, level up with these practical guides:
 
-- **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+- **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
   flow in TEE environment
-- **[Debugging Your iApp](/build_iapp/guides/debugging-your-iapp)** -
+- **[Debugging Your iApp](/build-iapp/guides/debugging-your-iapp)** -
   Troubleshoot execution issues
-- **[App Access Control and Pricing](/build_iapp/guides/orders)** - Control who
+- **[App Access Control and Pricing](/build-iapp/guides/orders)** - Control who
   can use your iApp
-- **[How to Get and Decrypt Results](/build_iapp/guides/how-to-get-and-decrypt-results)** -
+- **[How to Get and Decrypt Results](/build-iapp/guides/how-to-get-and-decrypt-results)** -
   Retrieve and use outputs
 
 ### 3. **Explore Advanced Features**
 
 Ready for production? Dive into specialized topics:
 
-- **[Using TDX (Experimental)](/build_iapp/guides/using-tdx-experimental)** -
+- **[Using TDX (Experimental)](/build-iapp/guides/using-tdx-experimental)** -
   Next-gen TEE technology
-- **[Complete Guides Overview](/build_iapp/guides)** - All development guides in
+- **[Complete Guides Overview](/build-iapp/guides)** - All development guides in
   one place
 
 ## Why Choose iApp Generator?
 
-### 🔒 **Privacy by Design**
+### Privacy without infrastructure overhead
 
-Your applications run in hardware-secured enclaves where even the infrastructure
-provider can't access your data or code.
+Your code runs in Intel SGX/TDX enclaves. Even the worker running your app can't
+see what's happening inside.
 
-### ⚡ **Developer-Friendly**
+### You build, we handle the TEE complexity
 
-Focus on your application logic while iApp Generator handles the complex TEE
-setup, deployment, and execution infrastructure.
+Write normal application code. iApp Generator handles secure deployment, worker
+coordination, and result encryption.
 
-### 🌍 **Decentralized Infrastructure**
+### Runs everywhere TEEs exist
 
-Deploy on a global network of TEE-enabled workers without managing servers or
-cloud infrastructure.
+Deploy across Intel-enabled workers globally. No server management, no cloud
+provider lock-in.
 
-### 🔧 **Complete Toolkit**
+### Complete toolkit
 
-From local development to production deployment, everything you need is included
-in one CLI tool.
+Development, testing, deployment, and execution - everything included in one
+CLI.
 
 ## Ready to Build?
 
@@ -99,16 +99,16 @@ applications:
 
 ::: tip Quick Path
 
-1. **[Getting Started](/build_iapp/iapp-generator/getting-started)** - Build
+1. **[Getting Started](/build-iapp/iapp-generator/getting-started)** - Build
    your first iApp (15 minutes)
-2. **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+2. **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
    properly
-3. **[Debugging](/build_iapp/guides/debugging-your-iapp)** - Fix issues quickly
-4. **[App Access Control](/build_iapp/guides/orders)** - Go to production :::
+3. **[Debugging](/build-iapp/guides/debugging-your-iapp)** - Fix issues quickly
+4. **[App Access Control](/build-iapp/guides/orders)** - Go to production :::
 
 ### Need Help?
 
-- **[Complete Guides](/build_iapp/guides)** - All development guides
+- **[Complete Guides](/build-iapp/guides)** - All development guides
 - **[iExec Discord](https://discord.com/invite/pbt9m98wnU)** - Community support
 - **[Protocol Documentation](https://protocol.docs.iex.ec)** - Technical deep
   dive

diff --git a/src/build-iapp/iapp-generator/building-your-iexec-app.md b/src/build-iapp/iapp-generator/building-your-iexec-app.md
@@ -167,7 +167,7 @@ securely within a **Trusted Execution Environment (TEE)**.
 
 ::: info
 
-🧪 While **TEE** iApp are base on **intel SGX** technology by default, iApp has
+🧪 While **TEE** iApp are based on **intel SGX** technology by default, iApp has
 an experimental support for **intel TDX** applications.
 
 TDX mode is enabled by setting the environment variable

diff --git a/src/build-iapp/iapp-generator/deserializer.md b/src/build-iapp/iapp-generator/deserializer.md
@@ -15,8 +15,8 @@ schema.
 
 To simplify this process, you can use our lightweight utility package,
 `@iexec/dataprotector-deserializer`, in your iApp. This package streamlines the
-deserialization of protected data, making it easy for you to access and utilize
-the information securely.
+deserialization of protected data, making it easy for you to access and use the
+information securely.
 
 ## Overview
 

diff --git a/src/build-iapp/what-is-iapp.md b/src/build-iapp/what-is-iapp.md
@@ -1,18 +1,24 @@
 ---
 title: What is an iApp?
-description: Privacy-first applications that run on decentralized infrastructure
+description:
+  Learn about iExec Applications (iApps) - confidential computing apps that
+  process sensitive data in secure TEE environments. Build privacy-preserving
+  AI, data analysis, and Web3 apps.
+keywords:
+  iApp, iExec application, confidential computing, TEE, trusted execution
+  environment, privacy-preserving apps, secure data processing, Web3 development
 ---
 
 # 🚀 What is an iApp?
 
-An iExec Application (iApp) is your regular application code (Python script, AI
-model, data processor, ...) that can securely process protected data (created by
-[DataProtector](/manage-data/dataProtector)) inside a confidential computing
-environment called TEE (a Trusted Execution Environment).
+An iExec Application (iApp) brings Turnkey Privacy to your regular application
+code. Your Python scripts, AI models, or data processors can securely process
+protected data inside a TEE (Trusted Execution Environment).
 
 ## Why iApps Matter ?
 
-iApps let you process sensitive data while keeping it private and secure.
+iApps provide Turnkey Privacy capabilities. Process sensitive data while keeping
+it private and secure.
 
 Imagine you want to build:
 
@@ -37,8 +43,10 @@ Imagine you want to build:
   </div>
 </div>
 
-Users have this data, but they won't give it to your regular app. **With iApps,
-they will.**
+Users have this data, but they won't trust your regular app with it. **With
+Turnkey Privacy iApps, they will.**
+
+**You gain their trust. They gain their privacy. Everyone wins.**
 
 ## Key Concepts
 
@@ -63,13 +71,12 @@ they will.**
 
 ## How it Works
 
-Your code runs in a Trusted Execution Environment (TEE), a secure area inside
-specific processors (Intel SGX/TDX chipset). Everything that happens there stays
-private and protected, even from the operating system.
+Your code runs in a Trusted Execution Environment (TEE). This secure area exists
+inside specific processors (Intel SGX/TDX chipset). Everything stays private and
+protected there, even from the operating system.
 
-An authorized user can trigger an iApp that processes someone's protected data
-inside this private environment. The data is used, but never exposed, not even
-to the person running the app.
+Authorized users trigger iApps that process protected data inside this private
+environment. Your iApp uses the data but never exposes it, not even to you.
 
 <div class="bg-[var(--vp-c-bg-soft)] rounded-[6px] p-6 mb-6">
   <div class="flex flex-col gap-3">
@@ -93,9 +100,9 @@ to the person running the app.
 </div>
 
 Your iApp can send emails, update contracts, make transactions, trigger
-notifications - anything your code needs to do with the protected data. This
-isn't about trust - it's about **cryptographic and hardware-enforced
-guarantees** that privacy is preserved within the TEE execution environment.
+notifications - anything your code needs. This isn't about trust. We provide
+**cryptographic and hardware-enforced guarantees** that preserve privacy within
+the TEE execution environment.
 
 ## Use Cases
 
@@ -143,7 +150,7 @@ be an iApp.
 
 :::
 
-::: details ⚡How fast are iApps?
+::: details ⚡ How fast are iApps?
 
 Initial task scheduling takes a few seconds (depending on the resources the
 worker download, congestion etc), then your code runs at normal speed depending
@@ -167,9 +174,11 @@ Try our [Hello World](/overview/helloWorld) for a quick start, or check the
 
 ::: details 🔧 What programming languages are supported?
 
-iApps can be built in any language that runs in Docker (Python, JavaScript, R,
+You can build iApps in any language that runs in Docker (Python, JavaScript, R,
 Java, Go, etc.). However, **iApp Generator** currently supports only Python and
-Node.js for simplified development.
+uns in Docker (Python, JavaScript, R, Java, Go, etc.). However, **iApp
+Generator** currently supports only Python and Node.js for simplified
+development.
 
 :::
 
@@ -182,14 +191,14 @@ Node.js for simplified development.
     <div>📚</div>
     <div>
       Learn More - iApp Generator:
-      <a href="/build-iapp/iapp-generator">Complete DataProtector Documentation</a>
+      <a href="/build-iapp/iapp-generator">Complete iApp Generator Documentation</a>
     </div>
   </div>
   <div class="flex items-start gap-3">
     <div>🚀</div>
     <div>
       Getting Started - deploy your first iApp:
-      <a href="/build-iapp/guides/build-&-deploy-iapp">DataProtector Quick Start Guide</a>
+      <a href="/build-iapp/guides/build-&-deploy-iapp">iApp Quick Start Guide</a>
     </div>
   </div>
 </div>
@@ -199,4 +208,11 @@ Node.js for simplified development.
 ---
 
 **TL;DR**: iApps = Your code + Secure execution + User privacy + Verifiable
-results. Cloud computing, but nobody can spy on your stuff. 🔒
+results.
+
+**Cloud computing where privacy is guaranteed, not hoped for.** 🔒
+
+<div class="bg-gradient-to-r from-green-400/10 to-green-400/5 rounded-[6px] p-6 border-l-4 border-green-600 mt-6">
+  <h4 class="!mt-0 !mb-2">💪 You're Building the Future</h4>
+  <p class="!mb-0">Every iApp you create **empowers users to take control of their data** while still benefiting from powerful applications. You're not just building software—**you're building trust, privacy, and digital sovereignty for the next billion users**.</p>
+</div>
diff --git a/src/index.md b/src/index.md
@@ -23,20 +23,20 @@ features:
   - icon: 🔐
     title: Protect & Manage Data
     details:
-      Secure your data with advanced encryption and control access while
-      maintaining privacy using DataProtector
+      DataProtector encrypts and controls access to your sensitive data.
+      Ready-to-use privacy toolkit for developers.
     link: /manage-data/what-is-protected-data
   - icon: 🤖
     title: Build iApps
     details:
-      Create decentralized applications that run on confidential computing
-      infrastructure with our iApp Generator
+      iApp Generator builds confidential applications that run in secure TEEs.
+      Custom confidentiality integration without managing infrastructure.
     link: /build-iapp/what-is-iapp
   - icon: ⚡
     title: Use iApps
     details:
-      Execute existing iApps including Web3Mail, Web3Telegram for your
-      applications
+      Execute privacy-preserving apps like Web3Mail and Web3Telegram. Use what
+      others built, extend what you need.
     link: /use-iapp/introduction
   - icon: 💰
     title: Monetize Data
@@ -47,7 +47,7 @@ features:
   - icon: 🧠
     title: Protocols
     details:
-      Deep dive into the core concepts of the protocol and understand how iExec
-      enables privacy, governance, and monetization
+      Deep dive into core protocol concepts. Understand how iExec enables
+      privacy, governance, and monetization.
     link: /protocol/sdk
 ---