Ecommerce

Intro to Ecommerce

A HitPayload can be sent with any tracking function, which supports ecommerce (among other things):

// Track with a payload (ecommerce in this case):
const product = {
  id: "P12345",
  name: "Android Warhol T-Shirt",
  category: "Apparel/T-Shirts",
  brand: "Google",
  variant: "Black",
  price: 29.2,
  quantity: 1,
  couponCode: "APPARELSALE"
};
const transaction = {
  id: "T12345",
  affiliation: "Google Store - Online",
  revenue: 37.39,
  tax: 2.85,
  shipping: 5.34,
  couponCode: "SUMMER2013"
};
const productAction = {
  transaction,
  action: 7 // Purchase action, see ProductActionEnum
}
const payload = { products: [ product ], productAction: productAction }
tracker.trackEvent("FinalizeOrderButton", "Click", null, payload);

Other supported ecommerce specific payload properties are:

• products
• impressionProducts
• impressionList
• impressionSource
• productAction

As seen above, if productAction is set, you should also include one or more products in the products property.

If you want to track product impressions, you should include one or more products in the impresssionProducts property, and also set impressionList & impressionSource.

As stated above, the payload can be sent with any tracking function. So you can also track ecommerce events with trackScreenView:

tracker.trackScreenView("OrderReceipt", payload);