Write a blog post about the marathon approach to build companies

priv/posts/2024-07-04-its-a-marathon.md

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+---
+title: "It's a marathon"
+description: "With Tuist we are running a marathon, not a sprint. It's time to regain patience and perseverance."
+tags: ["Business", "Personal Growth", "Building a Company"]
+---
+
+As we continue to work on turning Tuist into a long-term sustainable business,
+I've been learning a lot about **the importance of patience and perseverance.**
+
+This is something that I used to have years ago,
+but that I lost when I was embedded in a working culture of _making great decisions fast_ with tight deadlines and a very competitive environment.
+When something spans several days, weeks, or months, I feel like I'm not making progress.
+Part of me thinks that those are steps in the right direction,
+but the other part of me feels like I'm not moving fast enough.
+And because we are limited in resources,
+I wonder if we are making the right decisions.
+Suddenly I'm flooded with doubts and fears.
+
+When I look around,
+I see companies in a similar space that are moving fast,
+raising money, and hiring people,
+part of me feels like we are falling behind.
+However,
+if I look closely, 
+all I see are attempts to run sprints one after the other,
+fear of being open and transparent about their business,
+obsession with growth at all costs,
+complex pricing models to squeeze as much money as possible from customers...
+
+We are [running a marathon](http://localhost:4000/blog/2024/07/04/its-a-marathon), and that takes time.
+And I need to get comfortable with that regaining the patience and perseverance that I once had.
+
+And when I calm down, I notice I can show the best version of myself.
+I'm inspired to help, to bet on unique ideas, to be open and transparent, and to build a company that I'm proud of.
+It'll just take a bit of emotional work to get there.
+But I'm confident that we'll get there.
+