Add GADS persona-based landing pages #16353
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Created six new category landing pages for the Google Ads campaign: Infrastructure as Code, Platform Engineering, DevOps Automation, Developer Platforms, Cloud Infrastructure Automation, and Multicloud. Each page includes category-specific titles, headings, and utm_source tracking parameters.
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Removed usage of 'easiest' and 'simple' per STYLE-GUIDE.md which prohibits words that judge difficulty. Changed 'smartest and easiest way' to 'most comprehensive way', 'fastest and easiest way' to 'Use Pulumi IaC at scale', and 'simple queries' to 'powerful queries' across all six category landing pages.
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@asafashirov, the platform engineering and developer platform feels too generic, it doesn't address the needs of platform teams, developers, and Operators, as well as security and compliance. It is also a good opportunity to introduce Neo. |
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Agree; I'm addressing in parallel. |
Based on feedback, consolidated from 6 category pages to 3 persona-based landing pages: 1. Platform Teams (/gads/platform-teams/) - merges platform engineering + developer platforms Keywords: platform engineering, internal developer platform, developer productivity platform 2. Infrastructure/DevOps Engineers (/gads/infrastructure-engineers/) - merges IaC + DevOps automation + cloud infrastructure automation Keywords: IaC tools, DevOps automation, cloud infrastructure automation 3. Multi-Cloud Operations (/gads/multicloud/) - kept separate Keywords: multi-cloud, cross-cloud, hybrid cloud Each page uses appropriate UTM source tracking and category-specific DKI placeholders. All pages maintain style guide compliance (no 'easiest' or 'simple').
asafashirov
changed the title
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Infrastructure-engineers: Ship infrastructure 3-5x faster messaging Multicloud: Single platform for AWS, Azure, GCP, 170+ providers Platform-teams: Self-service infrastructure without scaling team - Updated all titles and descriptions per specifications - Changed feature icons and text - Updated stats to 150,000+ developers, 3,000+ organizations - Fixed 'multi-cloud' to 'multicloud' throughout - Applied sentence case to headings
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- Fix sentence case in all GADS page titles - Update button colors from violet-600 to violet-500 for better visibility - Change gradient-button mixin to use brighter violet-500 - Update btn-secondary to use violet-500 for more prominent CTAs
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- Update btn-primary from violet-500 to violet-600 for more saturated color - Update btn-secondary to use violet-600 border and text - Change btn-secondary hover to fill with violet-600 background - Update gradient-background to use violet-600 - Make all CTAs more prominent and less pastel-like
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- Change AI-powered infrastructure icon from bot to lightning to match styling of cloud and shield icons - Remove Unified secrets management box from multicloud (4 boxes to 3) - Remove Scale without headcount box from platform-teams (4 boxes to 3) - All three pages now consistently show 3 feature boxes with matching icon styling
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Consolidated GADS landing pages from 6 categories to 3 persona-based pages: Platform Teams (platform-engineering + developer-platforms), Infrastructure/DevOps Engineers (IaC + DevOps automation + cloud infrastructure automation), and Multi-Cloud Operations. Each page includes persona-specific titles, headings, and utm_source tracking parameters for analytics.