Three worlds converge in my work: research, data, and art.

I am a consumer researcher and data scientist who treats data as a narrative medium. Numbers describe; design explains. My work takes empirical research — surveys, behavioral data, millions of search queries, archival text — and turns it into visual stories that reveal patterns numbers alone cannot explain.

With experience across agencies and corporate environments in APAC & CEMEA, currently at Visa Inc, I work on consumer behavior insights, big data patterns, and the craft of making both legible.

One chart from my piece The $19.64 Trillion Club and What It Actually Looks Like Inside — Forbes billionaire data enriched with World Bank figures and 13 engineered variables, drawn as a proportional spiral where each petal's area is a group's share of wealth:

Wardrobe Dissatisfaction as Identity Expression in Cross-Cultural Synthetic Qualitative Research SSRN — A research paper exploring wardrobe dissatisfaction as identity expression, using cross-cultural synthetic qualitative methods — part of my broader work on synthetic respondents and AI-assisted research methodology. Companion dataset: Wardrobe Paradox Synthetic Corpus — 30 synthetic in-depth interviews across 12 markets.

theresearchedge.co — an open, independent platform making rigorous research methodology accessible, practical, and free for social scientists, market researchers, and data professionals. Peer-review-grounded articles, open-source browser tools, datasets, and workflows.

A complete choice-based conjoint (CBC) platform that runs entirely in your browser — no uploads, your data never leaves your device. Open the tools page

• Design balanced experimental study plans with diagnostics
• Estimate part-worth utilities, attribute importance, and willingness-to-pay
• Latent-class market segmentation
• Revenue-focused market simulator for concept testing
• 95% confidence intervals, HTML reports, publication-ready visuals
• Works offline after load, with plain-language guidance at every step

Plus nine (and counting) methodology deep-dives: survey design as instrumentation, synthetic research, AI in qual and quant analysis, sampling theory, measurement science, and causal inference.

Information design is where the research and art sides meet — the craft of making data legible.

Info Design for GenAI (mirror: infodesign.netlify.app) — a curated library of 210 chart & infographic designs, each with a full specification and a ready-made prompt for generative AI tools. Find a design, copy the spec, add your data — you get the visual, not a pile of code.

Community Blossom — demographics as an organic network	Networking Spiral — professional connections as temporal mandala

More visual work on the portfolio's information design gallery.

ardcode.netlify.app — an interactive digital art gallery of 10 artworks exploring philosophical concepts through code: particle galaxies, breathing mandalas, sacred geometry, nature's algorithms. Algorithms become the brush; data becomes the canvas. Navigate by scroll, keyboard, or touch — with water-ripple physics and audio-visual integration. (Source on GitHub)

ARDCode — thousands of particles bloom from the center	Pi Constellation — 10,001 decimal places of π as colored dots

Connect with Gandhi (repo) — Interactive exploration of Gandhi's 45,458 collected works through a radial cluster-tree visualization. Dense archival material turned into an explorable, spatial knowledge interface.

Measurement Scales — Validated measurement scales and research instruments for consumer behavior and social research.

Datasets I've built and published on kaggle.com/vpst18:

Data stories from the portfolio — everyday observations meet behavioral research:

• The $19.64 Trillion Club and What It Actually Looks Like Inside — 3,384 billionaires, $19.64 trillion, and the inequality inside the club of the ultra-wealthy. Interactive, built from Forbes data and 13 engineered variables. (2026)
• 18,528 Country Pairs. Most Have Never Made a Couple. — What international marriage data reveals about how the world actually mixes. (2026)
• What Happens When You Analyze Millions of Coffee Searches? — The 3 AM questions people whisper into search engines. (2025)
• Invisible Workers: Why Do Trucks Carry Teddy Bears? — An ethnographic look at a small ritual hiding in plain sight. (2025)
• A Decade Overnight Success: What 24,653 Devices Reveal About Innovation — Budget phones, not flagships, drive innovation adoption. (2025)
• Mapping Collective Vision of the Future — Thousands of predictions, clustered into what we collectively expect. (2025)
• Can Synthetic Data Help Make Sense of Fragmented Market Research? — The case for synthetic respondents, carefully. (2024)
• Do Facts Change Minds? — The psychology of why evidence alone rarely persuades. (2024)

The same instinct for pattern, worked by hand — ceramics from the studio:

Hand-built ceramic chess set · sea-floor study in black clay · turquoise vessels — full gallery

• Growing Conjoint Studio and the open tool suite on The Research Edge
• Expanding the Info Design for GenAI library
• Synthetic data and GenAI applications in market research — including published work on SSRN
• New art forms — paper folding, origami, clay, and wood
• Studying deeper human behavior