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Add minutes for plenaries #80

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2 changes: 1 addition & 1 deletion Meetings/AIsessions/index.md
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Expand Up @@ -5,7 +5,7 @@ title: AI sessions

During 2025, a set of meeting presented and interrogated the use of Artificial Intelligence (AI) in reading systems (RS).

* July 17th, [Daniel Weck, AI use cases and technical considerations in Thorium Reader, an open source reading system]
* July 17th, [Daniel Weck, AI use cases and technical considerations in Thorium Reader, an open source reading system](https://w3c.github.io/publishingcg/Meetings/Minutes/2025-07-17-publishingcg.html)
* June 19th, [Lars Wallin, Colibrio approach of AI](https://www.w3.org/2025/06/11-publishingcg-minutes.html)
* May 15th, [Senthil Nathan, CEO of Ailaysa, about Steps towards Responsible Digital Publishing: Content Exclusion and AI Training, and present the Chaï reader AI capacities.](https://www.w3.org/2025/05/15-publishingcg-minutes.html)
* March 20th [Nick Brown (VP Product Vitalsource): From Principles to Practice - Responsible AI for Enhanced Student Engagement in Reading Systems](https://www.w3.org/2025/03/20-publishingcg-minutes.html)
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<!DOCTYPE html>
<html lang=en>
<head>
<meta charset=utf-8>
<title>W3C Publishing Community Group Plenary: Nick Brown (VP Product Vitalsource): From Principles to Practice - Responsible AI for Enhanced Student Engagement in Reading Systems</title>
<meta name=viewport content="width=device-width">
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<p><a href="https://www.w3.org/"><img src="https://www.w3.org/StyleSheets/TR/2016/logos/W3C" alt=W3C border=0 height=48 width=72></a></p>

<h1>W3C Publishing Community Group Plenary: Nick Brown (VP Product Vitalsource): From Principles to Practice - Responsible AI for Enhanced Student Engagement in Reading Systems</h1>
<p>20 March 2025</p>

<nav id=links>
<a href="https://www.w3.org/2025/03/20-publishingcg-irc"><img alt="IRC log." title="IRC log" src="https://www.w3.org/StyleSheets/scribe2/text-plain.png"></a>
</nav>
</header>

<div id=prelims>
<div id=attendees>
<h2>Attendees</h2>
<dl class=intro>
<dt>Present</dt><dd>gautierchomel, liisamk, rickj, wolfgang</dd>
<dt>Regrets</dt><dd>-</dd>
<dt>Chair</dt><dd>wolfgang</dd>
<dt>Scribe</dt><dd>rickj</dd>
</dl>
</div>

<nav id=toc>
<h2>Contents</h2>
<ol>
</ol>
</nav>
</div>

<main id=meeting class=meeting>
<h2>Meeting minutes</h2>
<section><p id=1a9f class=irc><cite>&lt;wolfgang&gt;</cite> Agenda: Nick Brown (VP Product Vitalsource): From Principles to Practice - Responsible AI for Enhanced Student Engagement in Reading Systems</p>
<p id=00d2 class="phone s01"><cite>wolfgang:</cite> welcome to all</p>
<p id=cb30 class="phone s02"><cite>Nick:</cite> From Principles to Practice overview<br>
<span id=93b6>… VitalSource overview... talking about 'the engagement challenge'</span><br>
<span id=f00d>… who are we? 28 m units delivered last year, 19+m users served, users around the world world, localized in 37 languages</span><br>
<span id=7580>… we act as a 'learning delivery network' sitting between learning providers and institutions/students/bookstores</span><br>
<span id=4563>… How do we do this? 1. Driving day 1 affordable access for millions. 2. Helping students stay engaged on Day 2 and beyond</span><br>
<span id=3b3d>… <a href="https://research.vitalsource.com/research">https://<wbr>research.vitalsource.com/<wbr>research</a> researching what works</span><br>
<span id=1631>… more than 30 published papers about learning science</span><br>
<span id=46dd>… engagement is step 1</span></p>
<p id=ee39 class=summary><a href="https://dl.acm.org/doi/10.1145/3576050.3576086">https://<wbr>dl.acm.org/<wbr>doi/<wbr>10.1145/<wbr>3576050.3576086</a> referenced<br>
<span id=a203>… shows students not reading</span></p>
<p id=a319 class=summary>14% average number of assigned textbook pages read by students<br>
<span id=9d32>… one solution: VitalSource CoachMe.</span></p>
<p id=0770 class=summary>feature inside Bookshelf reader, adds AI generated low-stakes formative practice questions inside the textbook reading experience</p>
<p id=7712 class=summary>generated from the textbook, not a general LLM model</p>
<p id=b7a4 class=summary>instructors can assign engagement with these questions as a part of their grade</p>
<p id=1437 class=summary>uses VitalSource proprietary AI for automatic question generation. Based on the Doer Effect from Carnegie Mellon OLI work</p>
<p id=6259 class=summary>'practice while reading causes 6x more learning gain than reading alone'</p>
<p id=4493 class=summary>bring active learning to a 'passive medium'</p>
<p id=4b75 class=summary>(deeper dive into how it works)</p>
<p id=9c8c class=summary>timeline of deployment and achievement</p>
<p id=38b8 class=summary>21 million AI generated questions answered in a learning context</p>
<p id=7e70 class=summary>published 35 peer reviewed papers</p>
<p id=79d8 class=summary>3 best paper awards</p>
<p id=ab45 class=summary>examination at Iowa State University course with A/B test with the same book, looking at how many times students opened their book showing dramatic improvement in engagement when CoachMe questions are assigned as a part of the grade</p>
<p id=abc4 class=summary>multiple school study showing increase in engagement by students<br>
<span id=df52>… 'but what about Gen AI?'</span></p>
<p id=0ce8 class=summary><a href="https://www.aacu.org/research/leading-through-disruption">https://<wbr>www.aacu.org/<wbr>research/<wbr>leading-through-disruption</a> discussed</p>
<p id=ac9a class=summary>explosion of GenAI usage</p>
<p id=2d79 class=summary>Key opportunities: things we can do for students and faculty that could not be done before</p>
<p id=1179 class=summary>Pro's and Con's of using AI</p>
<p id=3694 class=summary>The importance of responsible AI use: <a href="https://get.vitalsource.com/ai-principles">https://<wbr>get.vitalsource.com/<wbr>ai-principles</a></p>
<p id=283f class=summary>referenced 1EdTech rubric <a href="https://www.1edtech.org/standards/ai-rubric">https://<wbr>www.1edtech.org/<wbr>standards/<wbr>ai-rubric</a></p>
<p id=9878 class=summary>Why do these principles matter?</p>
<p id=d9c3 class=summary>avoid &quot;AI for AI's sake', focus on real learning gains not hype, maintain strong publisher and institutional partnerships</p>
<p id=8b1c class=summary>where we are heading next...</p>
<p id=ffff class=summary>High quality AI answers aligned with textbook content, no model training, no IP leakage, SOC2 compliant use with LLMs, DRM protected</p>
<p id=f39e class=summary>Q&amp;A</p>
<p id=5157 class="phone s03"><cite>gautierchomel:</cite> when content/questions are generated, we need an evaluation methodology and a way to advise the user this is AI generated. Have you been thinking about this? Is it possible?</p>
<p id=d93c class="phone s04"><cite>uptownnickbrown:</cite> that concern drove a lot of our development and decisions. 'generation' is a misnomer, as nothing is 'generated'. There is zero risk, as the sentence for the 'fill in the blank' is from the book.<br>
<span id=a1cc>… there are feedback mechanisms inside the book to give positive/negative feedback on the questions</span><br>
<span id=7c9b>… recommend: have clear disclaimers that this is AI generated content. It's the right ethical thing to do.</span><br>
<span id=a01a>… measuring quality is also critical, and hard.</span><br>
<span id=8d0a>… automated judges that use LLMs to judge LLM responses, trained to do different tasks in different ways. Judge a few different things at the same time (factually accurate, ...)</span><br>
<span id=6cb9>… reduce hallucinations by having the concrete source material</span><br>
<span id=7b79>… comfortable with a 'the book does not address that question' response</span><br>
<span id=bd6d>… also trying to evaluate the underlying pedagogy behind the model</span><br>
<span id=cc10>… 'can answer that... best I can do is recommend you read page 62 of the book' type of answers</span></p>
<p id=e8a6 class="phone s05"><cite>liisamk:</cite> have you thought about using AI for 'other things' with your reading system?</p>
<p id=84e2 class="phone s04"><cite>uptownnickbrown:</cite> a few ways to tie this into the reading system. Things like making good flashcards (hard to do now).<br>
<span id=4b6d>… also looking at ways to evolve search beyond a 'find' function</span><br>
<span id=455d>… search with mixed languages...</span><br>
<span id=0ed6>… alt-text for screen readers</span><br>
<span id=dadf>… lots of places to pervade the reading system</span></p>
<p id=4fb2 class="phone s06"><cite>Michalis0:</cite> are questions created in real time, or pre-loaded?</p>
<p id=7225 class="phone s04"><cite>uptownnickbrown:</cite> yes, the CoachMe questions are pre-generated<br>
<span id=9654>… also aligned with where to ask the question in the book flow</span><br>
<span id=cf0e>… may evolve over time as AI improvements come</span><br>
<span id=8122>… over 1,000,000 questions in production at scale</span></p>
<p id=f518 class="phone s01"><cite>wolfgang:</cite> am I right that you mainly use NLP and not LLMs?</p>
<p id=6635 class="phone s04"><cite>uptownnickbrown:</cite> Yes. That's exactly how we built CoachMe</p>
<p id=464d class="phone s01"><cite>wolfgang:</cite> did you take into account the AI legislation from the EU?</p>
<p id=7b76 class="phone s04"><cite>uptownnickbrown:</cite> we are starting to think more about that now, as it was not in place at the time.</p>
<p id=234a class=summary>rssagent, generate minutes</p>
</section>
</main>


<address>Minutes manually created (not a transcript), formatted by <a
href="https://w3c.github.io/scribe2/scribedoc.html"
>scribe.perl</a> version 244 (Thu Feb 27 01:23:09 2025 UTC).</address>

<div class=diagnostics>
<h2>Diagnostics</h2>
<p class=warning>Found 'Agenda:' not followed by a URL: 'Nick Brown (VP Product Vitalsource): From Principles to Practice - Responsible AI for Enhanced Student Engagement in Reading Systems'.</p>
<p class=warning>Maybe present: Michalis0, Nick, uptownnickbrown</p>
<p class=warning>All speakers: gautierchomel, liisamk, Michalis0, Nick, uptownnickbrown, wolfgang</p>
<p class=warning>Active on IRC: gautierchomel, liisamk, Michalis0, rickj, wolfgang</p>
</div>
</body>
</html>
98 changes: 98 additions & 0 deletions Meetings/Minutes/2025-05-15-publishingcg.html
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<!DOCTYPE html>
<html lang=en>
<head>
<meta charset=utf-8>
<title>Publishing CG plenary: Senthil Nathan (Ailaysa, Chennai) discuss steps towards Responsible Digital Publishing: Content Exclusion and AI Training</title>
<meta name=viewport content="width=device-width">
<link rel="stylesheet" type="text/css" title="2018" href="https://www.w3.org/StyleSheets/scribe2/public.css">
<link rel="alternate stylesheet" type="text/css" title="2004" href="https://www.w3.org/StyleSheets/base.css">
<link rel="alternate stylesheet" type="text/css" title="2004" href="https://www.w3.org/StyleSheets/public.css">
<link rel="alternate stylesheet" type="text/css" title="2004" href="https://www.w3.org/2004/02/minutes-style.css">
<link rel="alternate stylesheet" type="text/css" title="Fancy" href="https://www.w3.org/StyleSheets/scribe2/fancy.css">
<link rel="alternate stylesheet" type="text/css" title="Typewriter" href="https://www.w3.org/StyleSheets/scribe2/tt-member.css">
</head>

<body>
<header>
<p><a href="https://www.w3.org/"><img src="https://www.w3.org/StyleSheets/TR/2016/logos/W3C" alt=W3C border=0 height=48 width=72></a></p>

<h1>Publishing CG plenary: Senthil Nathan (Ailaysa, Chennai) discuss steps towards Responsible Digital Publishing: Content Exclusion and AI Training</h1>
<p>15 May 2025</p>

<nav id=links>
<a href="https://www.w3.org/2025/05/15-publishingcg-irc"><img alt="IRC log." title="IRC log" src="https://www.w3.org/StyleSheets/scribe2/text-plain.png"></a>
</nav>
</header>

<div id=prelims>
<div id=attendees>
<h2>Attendees</h2>
<dl class=intro>
<dt>Present</dt><dd>miia</dd>
<dt>Regrets</dt><dd>-</dd>
<dt>Chair</dt><dd>-</dd>
<dt>Scribe</dt><dd>wolfgang</dd>
</dl>
</div>

<nav id=toc>
<h2>Contents</h2>
<ol>
</ol>
</nav>
</div>

<main id=meeting class=meeting>
<h2>Meeting minutes</h2>
<section><p id=2f67 class="phone s01"><cite>gautier:</cite> Talk of Senthil (Ailaysa, Chennai) - we are taking notes</p>
<p id=3a82 class=irc><cite>&lt;gautierchomel&gt;</cite> presentmiia</p>
<p id=ffff class="phone s02"><cite>senthil:</cite> speak about the concept, then provide a demo, then Q &amp; A<br>
<span id=83ec>… Senthil Nathan from Ailaysa - AI company - content translation based on AI - taking content in different languages - international book fair in Chennai - introduced products into publsihing - before mainly translation/localization - automatic translations using AI</span><br>
<span id=c64c>… concepts: how to develop a responsible content in an AI context - we cannot have walled days - great data rush for training AI systems without knowledge and permission of owners - awareness that quality content is very important for AI - quality data should come from publishers, media companies, research institutes - shifting to being active</span></p>
<p id=6833 class=summary>negotiators<br>
<span id=bc8b>… Content exclusion of content as training data - in case of use responsible usage + permission needed - in 2024 ppl are actively discussing - should be a fair deal with proper compensation - illegal scraping was a big problem - is coming to an end - much more reduced now</span><br>
<span id=b2fb>… terms of permission are set by both parties - technical barriers can now be easily implemented - clear legal terms prohibiting use without limits - content watermarking and provenance tracking tools</span><br>
<span id=33ef>… to include: fair licensing terms - mandatory source citations in AI output - quality control: selective participation with responsible AI companies - usage tracking: monitoring how content influences AI responses - consent frameworks: granular control over AI uses</span><br>
<span id=e0a1>… factors: technical, business, regulatory and market dynamics</span><br>
<span id=c854>… AI-specific exclusion protocols (better than robots.txt) - rise of new AI-crawlers (require new blocking mechanisms) - dynamic paywalls and anti-scraping tech - emergence for content-tracking tools</span><br>
<span id=ac82>… blockers (NYT, Guardian) vs. partners (Axel Springer with OpenAI) vs. open access (But seeking attribution) vs. wait-and-see</span><br>
<span id=2910>… EU: Ai-Act - US: considering legal framework - courses of copyright offices</span><br>
<span id=b117>… market: growing need for high-quality content - AI is not thinking, algorithmic, not creative - publishers see new revenue streams via partnerships - data brokers like literary agency - syndication rights</span><br>
<span id=abad>… principle of fair monetization - important to track extent of usage and kinds of usage</span><br>
<span id=74c6>… from authoring to reading: AI environment is set - book discovery enhanced through LLM recommendation and search systems - going beyond metadata and keywords: asking questions on the contents of the book (e.g. ChaiReader)</span><br>
<span id=7028>… future options: read book in another language such as Tamil thx to automatic translation or as audiobook - in libraries, bookstores, schools use of books may be changed -</span><br>
<span id=7b6a>… HarperCollins works with MS, also Sage, CUP,</span><br>
<span id=d81c>… have to find common ground between publishers and AI companies</span></p>
<p id=10000 class=summary>Demo Chai Reader: Reading, Chatting and Buying in one portal - multilingual Q&amp;A - buy routine integrated - in future: book recommendations based on search terms - translation of a book into a target language</p>
<p id=ba98 class="phone s01"><cite>gautier:</cite> when I'm chatting with a book, answers only from book content - LLM only used to prepare a nice answer - not training each book in LLM -</p>
<p id=ae9a class="phone s02"><cite>Senthil:</cite> completely separated</p>
<p id=10001 class="phone s03"><cite>michalis:</cite> concerned that access to content should be fair use - esp. in the US -next months will be critical in legal aspects</p>
<p id=d3e4 class="phone s02"><cite>senthil:</cite> big publishers have great interest - different for small publishers or even authors -</p>
<p id=3482 class="phone s03"><cite>michalis:</cite> in education or academic this would be quite useful</p>
<p id=b23a class="phone s02"><cite>senthil:</cite> exactly useful to expolore several books in parallel to formulate an answer - we work with EDRLabs to improve on it - ChaiReader still in Beta - working with publishers - can chat with a collection of books, not only one at the same time - impact of &quot;AI on economics&quot; - reasoning capacity - more important than just referring back - great</p>
<p id=c10e class=summary>thing for book</p>
<p id=9f45 class=summary> discovery</p>
<p id=3411 class="phone s04"><cite>ivan:</cite> aren't you forced to make some sort of ranking between books consumed - need a local ranking for books you have</p>
<p id=cec1 class="phone s02"><cite>senthil:</cite> possible to rank or categorize dependent on prompting</p>
<p id=9358 class="phone s05"><cite>vishal:</cite> the more correct the prompt, the more precise the answer will be - if 3 books have an answer - semantic ranking combined with keyword level ranking - still experimental feature - as Google and Amazon do</p>
<p id=7ff5 class="phone s04"><cite>ivan:</cite> in some cases this is not the best answer - in scholarly usage - ranking by systems outside your bookshop - based on reputation of answers - you use LLM only for niceties of input and output</p>
<p id=e49a class="phone s05"><cite>vishal:</cite> reinforcement learning - librarian knows the authors - deepseek uses this feature - integrate human expertise into machine</p>
<p id=8327 class="phone s02"><cite>senthil:</cite> good question</p>
<p id=fa7c class=irc><cite>&lt;gautierchomel&gt;</cite> RSSAgent make minutes</p>
</section>
</main>


<address>Minutes manually created (not a transcript), formatted by <a
href="https://w3c.github.io/scribe2/scribedoc.html"
>scribe.perl</a> version 244 (Thu Feb 27 01:23:09 2025 UTC).</address>

<div class=diagnostics>
<h2>Diagnostics</h2>
<p class=warning>Maybe present: gautier, ivan, michalis, senthil, vishal</p>
<p class=warning>All speakers: gautier, ivan, michalis, senthil, vishal</p>
<p class=warning>Active on IRC: gautierchomel, Michalis, wolfgang</p>
</div>
</body>
</html>
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