Release 2.4.0

[github-actions]

Checklist

1. Check if the version, base, and target branches are as you desire.
2. Make sure you have woorelease installed and set up.
3. Go to your local repo clone, and check out this PR to be able to commit any potential adjustments.

   git fetch origin release/2.4.0
   git checkout release/2.4.0

4. Remove older changelog entries from readme.txt (keep the last two versions, since we will be adding a third during the release), commit changes.
5. Update version and generate changelog. You will be asked to review the changelog and as result this will add a couple of commits to this PR

   woorelease vb:change --release --generate_changelog --product_version=2.4.0 https://github.com/woocommerce/woocommerce-google-analytics-integration/tree/release/2.4.0
   woorelease vb:replace --release --product_version=2.4.0 https://github.com/woocommerce/woocommerce-google-analytics-integration/tree/release/2.4.0
   woorelease cl:generate --release --product_version=2.4.0 https://github.com/woocommerce/woocommerce-google-analytics-integration/tree/release/2.4.0

6. Automated tests are passing.
7. Run Woo Deploy Action — select branch release/2.4.0, version 2.4.0, and Dry run mode.
8. Test the package
   1. Install the .zip package from the artifact from the dry run on a test site
   2. Confirm it activates without warnings/errors and is showing the right versions
   3. Run a few basic smoke tests

Next steps

1. Do the final release
   1. Run Woo Deploy Action — select branch release/2.4.0, version 2.4.0, and production mode (disable Dry run).
2. Confirm the release using the activation link from your email.
   When releasing to WordPress.org, "release notifications" have been enabled, so each committer will be sent an email with an action link to confirm the release. This must be done after committing in SVN before the release becomes available. See the following page for releases pending notifications: https://wordpress.org/plugins/developers/releases/
3. Go to https://github.com/woocommerce/woocommerce-google-analytics-integration/releases/2.4.0, generate GitHub release notes, and paste them as a comment here.
4. Merge this PR after the new release is successfully created and the version tags are updated.
5. Merge trunk to develop (PR), if applicable for this repo.
6. Update documentation
   • Publish any new required docs
   • Update triggers/rules/actions listing pages
7. Mark related ideas complete on the feature requests page.

[costasovo]

What's Changed

[Update] Updated ✨

• Bump minimum WooCommerce version to 10.9 and compatibility version to 11.0 by @eason9487 in Bump minimum WooCommerce version to 10.9 and compatibility version to 11.0 #636
• Run PHP coding standards when dependencies change by @triple0t in Run PHP coding standards when dependencies change #644
• Update WPCS to 3.4.1 by @triple0t in Update WPCS to 3.4.1 #643

[Dev] Developer-facing changes 🧑‍💻

• Fix npm audit vulnerabilities and prune redundant overrides by @eason9487 in Fix npm audit vulnerabilities and prune redundant overrides #635
• Add unit tests for the tracking gate and gtag setup snippet by @eason9487 in Add unit tests for the tracking gate and gtag setup snippet #637
• Add E2E coverage for purchase on both checkout forms, SKU identifier, disabled events, and settings form by @eason9487 in Add E2E coverage for purchase on both checkout forms, SKU identifier, disabled events, and settings form #638
• Add E2E coverage for admin, consent, and event flows by @eason9487 in Add E2E coverage for admin, consent, and event flows #639
• Run the E2E Tests workflow on every pull request by @eason9487 in Run the E2E Tests workflow on every pull request #640

Full Changelog: 2.3.0...2.4.0