An automobile company has plans to enter new markets with their existing products (P1, P2, P3, P4, and P5). After intensive market research, they’ve deduced that the behavior of the new market is similar to their existing market.
In their existing market, the sales team has classified all customers into 4 segments (A, B, C, D ). Then, they performed segmented outreach and communication for a different segment of customers. This strategy has work e exceptionally well for them. They plan to use the same strategy for the new markets and have identified 2627 new potential customers.
You are required to help the manager to predict the right group of the new customers.
Acknowledgements This dataset was acquired from the Analytics Vidhya hackathon.